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Is .Mobi Already Dead?

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The views expressed on this page by users and staff are their own, not those of NamePros.
That just about made me fall out of my chair laughing :lol:

GF said:
:lol:

Two of dot Mobey's major investors (Google and Microsoft) are sponsoring the event in San Jose, CA touting the event "Mobile SEO: Death of the '.mobi'"

What a ringing endorsement of the extension. :'(
 
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Yep .mobi is just a speculators domain and the speculators are getting burned big time despite their fruitless efforts to hype it. The emperor has no clothes, the overwhelming evidence is the sites are not worth looking at and there is no need for the extension. Flowers.mobi at $200,000 was basically flowers for the funeral of .mobi.....R.I.P :imho: :'( :'(
 
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I really dont know the .mobi - I hand regged a few in early 07 and got no traffic!

I let them drop - I think there may be a time when the .mobi grows but at present no major company really brands in find us on the go - .mobi they still just say the .com!

In my eyes its not dead but on a life support machine - lets see if it pulls through!

Regards,

Rob
 
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I never believed in an extension like .mobi......didnt invest a $ in it......then some big sales were made, i couldnt believe it and wished i invested some $ in .mobi.........

Looking back, i could have made some bucks out of .mobi.......but i still not believe in an extension like .mobi and i think this extension will die slowly.....i myself use mobile internet.......but use regular extensions like .com and .tv
 
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I personally am not a fan of .mobi. Its not in my target market and i see no use for it because of devices like the Palm/ Iphone / MotoQ . All the phones are starting to render full websites better.



If it were to die i wouldnt miss it at all. Im sure some will tho.
 
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MIR said:
To spearhead this effort, dotMobi has turned to Velocity, the B2B technology marketing agency. “Velocity gets mobile, gets marketing and has great ideas about reaching the marketing community with the dotMobi story,” said Amy Mischler, VP of Identity and Brand Services, “Their ideas are spot-on and their enthusiasm is obvious.”

Maybe it's just me but http://www.velocity.mobi/ doesn't seem to resolve (I didn't bother to whois it)
 
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cosmicray said:
I love how he neglects to mention The New York Times and THOUSANDS of other sites that have no need for Mobey - http://mobile.nytimes.com.

^ Agree. :gl:

Obviously, his was a very rushed - and "Bocavision"-like response ... I'm sure folks on both sides of the issue are hoping, however, that the very lengthy (and well documented here at #1 Namepros™!) LIST of long standing (and growing) questions and concerns regarding mTLD and the ".mobi" extension can be addressed with far greater detail and substance prior to the conference scheduled for next month, IMHO. :blink:

I humbly do not feel that a couple handful of non stand-alone corporate ™ redirects is enough evidence to - with any degree of sincere credibility - declare that "the .mobi is alive and well", IMHO ... especially in light of the RFP process having being abandoned and failure to enforce the firm development / compliant mandates! - both of which would have ensured key development of the critical "ecosystem"! With, literally, 1,000's upon 1,000's of "reserved" generic domains still languishing under the control of :$: mTLD and lack of dedicated, developed corporate and End user adoption ... what is mTLD doing today, specifically, to promote awareness of the extension? In addition, if the members' questions here (at his request) of November '05 could finally be addressed (I'm sure we can link all of those threads, if necessary ... or we could start a whole new consolidated list of .MOBI QUESTIONS AND CONCERNS here) ... that may help to further assuage the growing fears and very real facts at present, as well. :gl: :imho:
It's been stated before ... the iPhone is not the sole killer of the "dot Mobey"; the inadequacies and broken promises of mTLD as well as the confusion and clumsiness of the extension (highly problematic branding issue!) itself must share in the blame IMHO. :guilty:

Thanks for listening.
-Jeff B-)
 
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Dear Pinky,

Thank you for naming the huge enterprises that have begun using "dot Mobey" lately. I am extremely excited at the fact that a completely obscure Disney film has chosen a "dot Mobey" to promote what looks to be an Academy Award winner with the very well-known Jonas Brothers.

It was also quite arousing to me to see that two of the world's most well-respected pillars of journalism, the New York Post, and The Sun have decided to join the "dot Mobey" world.

I could bearily contain my excitement when reading the news that Tim McGraw and Lonestar - two artists with wide appeal across musical genres and demographics - have joined the "dot Mobey" kingdom, as well.

I attempted to tune into the well-respected and world renowned "Webby Awards" however, I could not find the listing in my local DirecTV schedule. I wrote an angry letter to them, stating that such an important and well-known awards show should be broadcasted to the general public. Please forward my sincere congratulations to the great folks at Zagat for their prestiguous award. It has surely put "dot Mobey" on the map.

I have one question, though. Pinky, what are your and mTLD's plans with regard to the few "small" companies which have decided not to join the world of "dot Mobey" ? I have listed a few below:

Mobile Sites
DrudgeReport: http://www.idrudgereport.com/
National Weather Service: mobile.weather.gov
CNN: m.cnn.com
CBS News: wap.cbs.com
BBC News: http://www.bbc.co.uk/mobile
Fox Sports: http://foxsports.com/
Major League Baseball: http://wap.mlb.com/
National Football League: http://www.nfl.com/
Google Maps (A Dot Mobey Sponsor): http://www.google.com/mobile/gmm/index.html
Mapquest: http://wap.mapquest.com/
MTV Mobile: http://m.mtv.com/
Maxim Magazine: http://www.maximtogo.com/
YouTube Mobile: http://m.youtube.com/
CNBC: http://mobile.cnbc.com/
Barron's: http://m.barrons.com/
Barcle: http://mobile.barcle.com/
eBay: http://m.ebay.com/
EA Mobile Games: http://www.eamobile.com/Web/Catalog/
Gamespot: http://m.gamespot.com/
Reuters: http://mobile.reuters.com/
RedTram: http://wap.redtram.com/
NewsWeek: http://mobile.newsweek.com/
Time Magazine: http://mobile.time.com/
Wonkette Political Blog: http://wonkette.com/?view=mobile
The Nation: http://mobile.thenation.com/
Original Signal News: http://news.originalsignal.com/mobile/
Slate.com: http://mobile.slate.com/
AlterNet: http://www.alternet.org/module/feed/mobile/
MobileActive: http://mobileactive.mofuse.mobi/
Christian Science Monitor: http://csmonitor.com/pda/avantgo.html
ABC News: http://wap.go.com/wireless/abcnews/xhtml/
NPR Mobile: http://m.npr.org/
USA Today: http://wap.usatoday.com/
Salon.com: http://www.salon.com/partner/avantgo/
Yahoo News: http://wap.oa.yahoo.com/raw?dp=news
Poker Player Magazine: http://pplayer.opnr.com/
SciFi.com: http://mobile.scifi.com/inf/infomo
Disney: http://pocketdisney.com/disney/wap/welcome.asp
Thrill Network: http://mobile.thrillnetwork.com/
Fandango: http://mobile.fandango.com/
MovieTickets.com: http://mobile.movietickets.com/
NetFlix: http://www.netflix.com/Mobile
Cinematical: http://m.cinematical.com/
Premiere: http://boost.premiere.com/
CinemaNow: http://uvumobile.mobi/cn/
MovieHabit: http://www.moviehabit.com/handheld/
IMDB: http://www.mdog.com/bookmarks/imdb/htmlsite/
Hollywood.com: http://wap.hollywood.com/
Go2Movies: http://wap.go2online.com/wap/wmlOpenwave/indexMovies.cfm
Moviefone: http://wap.aol.com/moviefone/
Bollyvista: http://wap.bollyvista.com/
Hollywood Reporter: http://mobile.hollywoodreporter.com/htmlsite/
Metacritic: http://search.metacritic.com/avantgo/
Allrecipies: http://mobile.allrecipes.com/
Luxist: http://m.luxist.com/
Redbook Magazine: http://m.redbookmag.com/
Good Housekeeping Mag: http://m.goodhousekeeping.com/
House Beautiful: http://m.housebeautiful.com/
101Cookbooks: http://101cookbooks.com/iphonerecipes/
Big Art Mob: http://m.bigartmob.com/
ELLE: http://boost.elle.com/
MobileTude: http://m.mobiletude.com/
Playboy: http://wap.playboy.com/
CollegeHumor: http://wap.collegehumor.com/
Gay.com: http://gaycom.opnr.com/
Esquire: http://m.esquire.com/
MarieClaire: http://m.marieclaire.com/
Harper's Bazaar: http://m.bazaar.com/
Style: http://style.enpocket.com/
Break.com: http://m.break.com/
vTap: http://m.vtap.com/
Song Lyrics:http://lyrics.twilightwap.com/
Yes.com: http://mobile.yes.com/
Eurosport: http://m.eurosport.com/
The Hockey News: http://mobile.thn.com/
Onboard (Snowboarding): http://onboard.opnr.com/
Kingpin: http://kingpin.opnr.com/
Goal.com: http://m.goal.com/
PGA Tour: http://mobile.pgatour.com/
TigerWoods.com: http://wap.tigerwoods.com/
Boston Sucks: http://bostonsucks.net/
Guardian Sport: http://sport.guardian.co.uk/pda/
SportingNews: http://mobile.sportingnews.com/index.html
WashingtonTimes: http://www.mobileread.com/avantgo/wtsp_mobile.html
SurfLine: http://www.surfline.com/wml/
WaveCast: http://www.wave-cast.com/wml/
Surf Europe: http://surf.opnr.com/surf/
Green Bay Packers: http://m.packersnews.com/
NBC Sports: http://mobile.nbcsports.com/
Sky Sports: http://mobile.sky.com/
SportsFeed.com: http://www.sportsfeed.com/welcome.wml
Billboard.com: http://mobile.billboard.com/
Windows Media Mobile: http://windowsmediamobile.theplatform.com/

Pinky, thank you for all of your and mTLD's hard work in making "dot Mobey" the standard for mobile web. The sites that have not joined aboard are silly naysayers. May they contract herpes and experience painful urination until "mobile.__.com" sites die a horrible, horrible death.

Sincerely,
GF
 
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I've read http://www.dnjournal.com/archive/lowdown/2008/dailyposts/07-07-08.htm, and I'm going to give my input/opinion.

At best the iPhone makes up barely 2% of the handset market.


According to http://www.appleinsider.com/articles/08/02/14/google_iphone_usage_shocks_search_giant.html
there are "50 times more search requests coming from Apple iPhones than any other mobile handset"

iphone is an inspiration for other phone companies to make similar smart phones. There are new smart phones coming out, and they will only improve with time.
If iphone-type phones start popping out with ever advancing/improving browser technology (Google Android platform, OperaMini, etc), it'll not be good for .mobi.

Since the general availability of .mobi in September 2006, more than 1,000,000 .mobi domains have been registered, and are actively used and promoted by thousands of top brands around the world.

What about the coming drops?

Also, why doesn't he talk about why .mobi is needed instead of listing some of the sites that are using .mobi (including redirects to .com)?

I mean... the whole point of this upcoming seminar is to talk about why .mobi isn't needed right?
 
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yep this is just typical of the hyping of this useless .mobi extension. The fact is that there in NOT EVEN ONE .mobi site worth looking at. They all look terrible and unexciting and even worse on a mobile phone. USELESS
 
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quality said:
yep this is just typical of the hyping of this useless .mobi extension. The fact is that there in NOT EVEN ONE .mobi site worth looking at. They all look terrible and unexciting and even worse on a mobile phone. USELESS

Mr. Brand loves to have others promote HIS brand instead of their own.

The way I see you spend $200,000 on a mobey you are promoting .mobi

You spend that same $200,000 on a .COM and .COM promotes YOU.
 
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"At best the iPhone makes up barely 2% of the handset market. So you see reports of our death are unbelievably exaggerated"

This is a very misleading statement considering the vast majority of regular handsets aren't used for surfing the web. Even just looking at smartphones the average iphone user does far more browsing that users of other devices.
 
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GF said:
Mobile Sites
DrudgeReport: http://www.idrudgereport.com/
National Weather Service: mobile.weather.gov
CNN: m.cnn.com
CBS News: wap.cbs.com
BBC News: http://www.bbc.co.uk/mobile
Fox Sports: http://foxsports.com/
Major League Baseball: http://wap.mlb.com/
National Football League: http://www.nfl.com/
Google Maps (A Dot Mobey Sponsor): http://www.google.com/mobile/gmm/index.html
Mapquest: http://wap.mapquest.com/
MTV Mobile: http://m.mtv.com/
Maxim Magazine: http://www.maximtogo.com/
YouTube Mobile: http://m.youtube.com/
CNBC: http://mobile.cnbc.com/
Barron's: http://m.barrons.com/
Barcle: http://mobile.barcle.com/
eBay: http://m.ebay.com/
EA Mobile Games: http://www.eamobile.com/Web/Catalog/
Gamespot: http://m.gamespot.com/
Reuters: http://mobile.reuters.com/
RedTram: http://wap.redtram.com/
NewsWeek: http://mobile.newsweek.com/
Time Magazine: http://mobile.time.com/
Wonkette Political Blog: http://wonkette.com/?view=mobile
The Nation: http://mobile.thenation.com/
Original Signal News: http://news.originalsignal.com/mobile/
Slate.com: http://mobile.slate.com/
AlterNet: http://www.alternet.org/module/feed/mobile/
MobileActive: http://mobileactive.mofuse.mobi/
Christian Science Monitor: http://csmonitor.com/pda/avantgo.html
ABC News: http://wap.go.com/wireless/abcnews/xhtml/
NPR Mobile: http://m.npr.org/
USA Today: http://wap.usatoday.com/
Salon.com: http://www.salon.com/partner/avantgo/
Yahoo News: http://wap.oa.yahoo.com/raw?dp=news
Poker Player Magazine: http://pplayer.opnr.com/
SciFi.com: http://mobile.scifi.com/inf/infomo
Disney: http://pocketdisney.com/disney/wap/welcome.asp
Thrill Network: http://mobile.thrillnetwork.com/
Fandango: http://mobile.fandango.com/
MovieTickets.com: http://mobile.movietickets.com/
NetFlix: http://www.netflix.com/Mobile
Cinematical: http://m.cinematical.com/
Premiere: http://boost.premiere.com/
CinemaNow: http://uvumobile.mobi/cn/
MovieHabit: http://www.moviehabit.com/handheld/
IMDB: http://www.mdog.com/bookmarks/imdb/htmlsite/
Hollywood.com: http://wap.hollywood.com/
Go2Movies: http://wap.go2online.com/wap/wmlOpenwave/indexMovies.cfm
Moviefone: http://wap.aol.com/moviefone/
Bollyvista: http://wap.bollyvista.com/
Hollywood Reporter: http://mobile.hollywoodreporter.com/htmlsite/
Metacritic: http://search.metacritic.com/avantgo/
Allrecipies: http://mobile.allrecipes.com/
Luxist: http://m.luxist.com/
Redbook Magazine: http://m.redbookmag.com/
Good Housekeeping Mag: http://m.goodhousekeeping.com/
House Beautiful: http://m.housebeautiful.com/
101Cookbooks: http://101cookbooks.com/iphonerecipes/
Big Art Mob: http://m.bigartmob.com/
ELLE: http://boost.elle.com/
MobileTude: http://m.mobiletude.com/
Playboy: http://wap.playboy.com/
CollegeHumor: http://wap.collegehumor.com/
Gay.com: http://gaycom.opnr.com/
Esquire: http://m.esquire.com/
MarieClaire: http://m.marieclaire.com/
Harper's Bazaar: http://m.bazaar.com/
Style: http://style.enpocket.com/
Break.com: http://m.break.com/
vTap: http://m.vtap.com/
Song Lyrics:http://lyrics.twilightwap.com/
Yes.com: http://mobile.yes.com/
Eurosport: http://m.eurosport.com/
The Hockey News: http://mobile.thn.com/
Onboard (Snowboarding): http://onboard.opnr.com/
Kingpin: http://kingpin.opnr.com/
Goal.com: http://m.goal.com/
PGA Tour: http://mobile.pgatour.com/
TigerWoods.com: http://wap.tigerwoods.com/
Boston Sucks: http://bostonsucks.net/
Guardian Sport: http://sport.guardian.co.uk/pda/
SportingNews: http://mobile.sportingnews.com/index.html
WashingtonTimes: http://www.mobileread.com/avantgo/wtsp_mobile.html
SurfLine: http://www.surfline.com/wml/
WaveCast: http://www.wave-cast.com/wml/
Surf Europe: http://surf.opnr.com/surf/
Green Bay Packers: http://m.packersnews.com/
NBC Sports: http://mobile.nbcsports.com/
Sky Sports: http://mobile.sky.com/
SportsFeed.com: http://www.sportsfeed.com/welcome.wml
Billboard.com: http://mobile.billboard.com/
Windows Media Mobile: http://windowsmediamobile.theplatform.com/

Pinky, thank you for all of your and mTLD's hard work in making "dot Mobey" the standard for mobile web. The sites that have not joined aboard are silly naysayers. May they contract herpes and experience painful urination until "mobile.__.com" sites die a horrible, horrible death.

Sincerely,
GF
I have to laugh at your list :laugh:

First of all the assortment of addresses is almost too much to take in. Secondly, the length of these addresses is a major inconvenience to type into a mobile browser. How will the general public ever know which address to go with if they want access to their favorite sites? I imagine they'll have to just keep typing different addresses until they eventually get it right.

Thank you very much for showing me in your post exactly why the branding of .mobi is so important :sold: Good things are worth the wait!
 
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keithmt said:
I have to laugh at your list :laugh:

First of all the assortment of addresses is almost too much to take in. Secondly, the length of these addresses is a major inconvenience to type into a mobile browser. How will the general public ever know which address to go with if they want access to their favorite sites? I imagine they'll have to just keep typing different addresses until they eventually get it right.

Thank you very much for showing me in your post exactly why the branding of .mobi is so important :sold: Good things are worth the wait!

I don't get why .mobi is a good alternate simply because many people are using different addresses. It is just one of the dozen or addressing styles being used (but a long way from being the most popular which is m. and mobile.).

People can think up all sorts of arguments as to why .mobi should be the standard but at the end of the day it isn't, and looking at the "scoreboard" it isn't getting any solid foothold at all. We are left here 18 months after release debating about how Disney has advertised 2 out of 25 of their movies with a .mobi address, as though that is something significant.
 
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mrdomainman said:
Since the general availability of .mobi in September 2006, more than 1,000,000 .mobi domains have been registered, and are actively used and promoted by thousands of top brands around the world.

What about the coming drops?

^ Exactly. :gl:

Another extremely valid - and as yet unanswered - QUESTION and ensuing discussion to be having ... as the purging .MOBI DROPS™ will be occurring en masse beginning in just a matter of weeks, in September, IMHO. Along with the emergence of other new and likely mobile-oriented TLD's, as well as the launch of the very highly brandable .TEL (and .WEB) extension(s), this must be a MAJOR CONCERN for the folks at mTLD ... and if not, we should exactly know why it isn't IMHO. :|

RegistrarStats states that there are presently 927,000+/- "dot Mobey" registrations ... that would therefore be a minimum 9% - 12%+/+ reduction already from the claim above of over "more than 1,000,000" as stated above, as well! :guilty: :snaphappy:
Thus, the purge has very likely already begun! :o
Tick. Tock.


Thanks for the assist.
-Jeff B-)
 
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Jeff said:
^ Exactly. :gl:

Another extremely valid - and as yet unanswered - QUESTION and ensuing discussion to be having ... as the purging .MOBI DROPS™ will be occurring en masse beginning in just a matter of weeks, in September, IMHO. Along with the emergence of other new and likely mobile-oriented TLD's, as well as the launch of the very highly brandable .TEL (and .WEB) extension(s), this must be a MAJOR CONCERN for the folks at mTLD ... and if not, we should exactly know why it isn't IMHO. :|

RegistrarStats states that there are presently 927,000+/- "dot Mobey" registrations ... that would therefore be a minimum 9% - 12%+/+ reduction already from the claim above of over "more than 1,000,000" as stated above, as well! :guilty: :snaphappy:
Thus, the purge has very likely already begun! :o
Tick. Tock.


Thanks for the assist.
-Jeff B-)


interesting Jeff I didn't know that YouTube went mobile and again with

no Mobey ... I wonder how Pinky would respond to this ... Google a mobi

partner doesn't want to dilute their brand by advertising so Mr. Brand

can freeload :o
 
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keithmt said:
I have to laugh at your list :laugh:

First of all the assortment of addresses is almost too much to take in. Secondly, the length of these addresses is a major inconvenience to type into a mobile browser. How will the general public ever know which address to go with if they want access to their favorite sites? I imagine they'll have to just keep typing different addresses until they eventually get it right.

Thank you very much for showing me in your post exactly why the branding of .mobi is so important :sold: Good things are worth the wait!

First off, Keith - I want to commend you on your response. You didn't attack me, and you didn't ridicule me. Unfortunately, this is a rarity. You are a :great: - thank you for being a part of the discussion. :tu:

Next, I laugh at the list too - it's funny to see all the variations that different companies have used in order to send folks to their mobile websites. In my opinion, I think you are 100% correct here - a single form of branding would be fantastic to help people find these sites.

The sad thing for .mobi, however, is that their penetration into the market has been abysmal. With companies like Microsoft and Google "supporting" the extension, you would think that even THEY would be using the extension, promoting it, and making it the standard for the mobile web.

Unfortunately for .mobi investors (and I mean this genuinely -I HATE to see good people lose money) the awkwardness of having to explain "dot mobee/mobi/mobey," the fact that there are no standards for what constitutes a legal "mobi" site - and the fact that mTLD has taken a dump on the industry with their shoddy organization skills - are just a few of the MANY problems that have plagued this extension.

There were no organized efforts to come out with a "bang!" and tell the world, "There is a New Mobile Web - and here's the brand!" I would have had all these major corporations buy-in: Microsoft, Google, etc. and would have announced that not only would they be supporting the extension "in theory" but they would now be using ".mobi" as their ONLY mobile internet address, as it is the STANDARD for the mobile internet.

That didn't happen. mTLD dropped the ball :imho: and the extension took a huge dump over the Internet. Companies saw "Oh, that dot mobi means nothing, no point in registering it..." and they stayed with their .coms.

The numbers do not lie - most major companies have rejected .mobi. Domainers cannot change that, a grassroots campaign cannot change that, and mTLD cannot clean up the disaster that they have created.
 
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WGS_Thunder said:
GF Well spoken. Thanks

:bingo:

Pinky was to visit us here on the week of May 7th, 2007 for a meaningful question and answer period ... as the early CONCERNS and questions had been mounting regarding both mTLD and the "dot Mobey" extension, IMHO. This Q&A never occurred ... exactly one year ago! :red: :snaphappy:
Thread: http://www.namepros.com/319938-mr-pinky-week-of-may-7th-4.html?highlight=pinky

My strenuous suggestion ... would be that Pinky, at this critical time, please address the multitude of questions and concerns here, as he had promised to do both in November '05 and again in May '07 (and perhaps in at least one point in between) in the next few couple-weeks leading up to the aforementioned conference, IMHO. I would like to see the valued membership of our #1 Namepros™ Community finally get answers to their questions ... in the form of specific, detailed responses of substance in order to, hopefully, allay their fears and the facts (for instance, mTLD not enforcing the firm development requirements mandate!) that are now clearly evident! :yell: :imho:

Thank you for the assist.
-Jeff B-)
 
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GF said:
There were no organized efforts to come out with a "bang!" and tell the world, "There is a New Mobile Web - and here's the brand!" I would have had all these major corporations buy-in: Microsoft, Google, etc. and would have announced that not only would they be supporting the extension "in theory" but they would now be using ".mobi" as their ONLY mobile internet address, as it is the STANDARD for the mobile internet.
.
Lets take mobi out of the equation. There is still no clear cut way to access the mobile web. No one address is known by the consumer as the premier way to access content. This in itself is a big problem! Until the masses have a clear cut address for the mobile web, it is up for grabs. IMHO it leaves the door open for mobi or any other viable addresses to claim the mobile space.

Nothing has died nor gained mass popularity in the mobile space...yet! Can anyone argue with that?
 
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keithmt said:
Nothing has died nor gained mass popularity in the mobile space...yet! Can anyone argue with that?

Yes,

mobile subdomains = mass popularity
.mobi extension = near death, seen as alt rather than mainstream

Perhaps another anology, subdomains are at Blu-Ray market share levels, .mobi is more like HD DVD, even the backers no longer support it.
 
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snoop said:
Yes,

mobile subdomains = mass popularity
.mobi extension = near death
Which one subdomain has claimed the space as the end all, be all?
I have'nt seen one yet. I see companies using all sorts of methods
to deliver mobile content. Can you name a subdomain which the
majority of the world uses exclusively?
 
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keithmt said:
Which one subdomain has claimed the space as the end all, be all?
I have'nt seen one yet. I see companies using all sorts of methods
to deliver mobile content. Can you name a subdomain which the
majority of the world uses exclusively?

It is still undecided, the battle is between m. and mobile. All the major Internet co's are using one or the other. We've gone over this before....many times.
 
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