Mobile SEO: Death of the '.mobi'
The 'one web' premise of the iPhone generation of connected devices offers a stark contrast to the former mobile standard, in which webmasters created a separate '.mobi' site, to specifically target mobile users. This session will outline what you can expect in the mobile space and how search marketers can use one site to leverage both mobile and traditional web search.
This session will articulate the impact that these devices are having on mobile web use, adoption and search. It will provide a comprehensive list of best practices to make existing websites optimized and mobile-ready. The session will also provide specific recommendations to improve mobile ranking and click-through.
Speakers:
* Dhana Pawar, Co-Founder & VP Products, Yojo Mobile
* Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc.