- Impact
- 3,392
Hi All,
A lot of people struggle with outbound or complain about having no sales via inbound or marketplace. Well domaining is not a get rich scheme and it takes lots of time , hard-work , capital and luck to succeed in the same.
Though everyone would love to have xxxxx sales however you cant have such big ticket sales without pouring thousands of dollars and wait for long time for the right end users to approach you. This post is for the beginner who wish to have regular xxx or low xxxx sales and keep their domaining journey going on.
3 words Geo/keyword domains has very low chances of getting sold via landing page or marketplace even if you hold them for years. Such domains can be sold via outbound easily however you have to follow the practice properly.
There are number of steps and factors in the same. I will try to list few of them here for your understanding.
Let me first share the basic..
1. Outbound is a volume game. It may happen that you wont receive any response for your first 20 domains and than your 21st domain may get sold.
2. Price is big factor . $200-$499 is a sweet spot for normal geo domains.
3. Searches and cpc matters in case of Geo/keyword domains and its easier to sell domains with good metrics.
4. Follow up matters a lot as it hardly happens that you would sell domain in your first mail itself.
5. Certain niche sells faster than other niches. Location and country matters a lot as well.
6. One need to have lots of patience and a proper schedule to succeed in outbound.
Now back to the outbound process:-
1. Find leads:- There are basically 5 ways to find lead for your domain.
a) Google.com :- You can find the list of existing companies which are presently ranking for your keyword.You can use semrush.com to get first 100 result of google.com if you wish to avoid manual work.
b) Google map/yellow-pages:- You would find names and details of the companies which are registered for that keyword in that region. For geo domains , google map works better than google.com. There are automated tools which can fetch the google map results .
c) ZFbot.com/Domainiq.com :- Both these tools provide you list of the domain which are related to your domain or have same keyword like yours.
d) Socal media:- LinkedIn etc can be great source for finding potential end user for your domain.
e) Advertisers:- It makes sense to contact the advertisers who are advertising for the keyword of your domain. You can find the list of the same from semrush.com.
2. Finding email id:- There are 3 ways to find email id for the leads you have collected from above sources.
a) Whois.com/whoxy.com :- After gdpr whois is no more openly available however you still find email ids in 20-30% cases as compared to earlier days as few registrars still shows whois detail. Whoxy.com is a portal from where you can fetch whois details in bulk.
b) Hunter.io/adapt.io :- Such paid tools are great way to find email id of potential leads. However be aware that even though they are paid tools but still email id accuracy would be 60-70% only.
c) Website:- Lastly you may directly visit the website and collect email id from there.
3. Sending mails:- This is a tricky step as it is very difficult to send mails these days. Free email id provider like gmail , yahoo etc have strict spam policy and most of your mail would land in the spam folder. Now you have 2 options:-
a) Free email providers:- You can create multiple email ids with free email providers like gmail , yahoo, outlook etc.
b) Logicboxes panel based registrar:- There are some registrar which uses logic-box panel and they provide 2 free email id along with every domain. You would have to set up email id there and use their server to send mail. It works like charm as i have tried Bigrock.com and nettigritty.com.
c) Own server:- You can set up your own smtp server and purchase multiple ip for sending mails. It is a complicated and expensive way so wont be suggested in the initial days.
4. Pricing & follow up:-
a) Pricing:- Pricing plays a very big role especially in case of geo domains and 3 words emd domains. If you price them in $200-500 range than you can easily sell them. If it was a hand registered domain or purchased from go-daddy closeout than its a great roi.
b) Followup :- Now follow up can further be divided into 2 parts:-
1. Initial mail:- Suppose you collected 50 leads of end users for a particular domain and you sent mail to them. You may have received 1-2 response and no response from other leads. You can send a follow up mail after 2-3 weeks as its highly possible that many of them may have missed your initial mail or were out of office. Though never send more than 2 follow ups or else you would be spamming in general. Further be very careful not to send mail again to the same person who has already responded "No".
2. Price inquiry:- You have sent 50 mails and have received 3-4 price inquiry. You have sent them the details regarding the domain as well as your asking price. You should follow up every week or 2 regarding their interest. Under normal circumstances it takes 4-5 follow ups to finally sell a domain. It would hardly happen than you send them price and they immediately closed the deal.
5. Closing the deal:- You again have 3 options in this.
a) Paypal:- You can send a paypal invoice to the client and they can make the payment via them. I personally transfer the domain first and than ask for payment. It has never happened with me that client didn't make payment though their were delays in couple of cases. When you first transfer the domain and than ask for payment than it create trust factor in the eyes of end-users and deal closes faster. This works best in case of xxx deals as your risk factor is low.
b) Escrow :- You can create escrow account and ask the client to complete the transaction via that. Be aware that creating account at escrow is a tedious process and many times deal gets cancelled as end users do not want to take so much of headache. Escrow is recommended in case of xxxx and xxxxx deals and not at all recommended for xxx deals.
c) Marketplace:- If your domain is registered with Godaddy than you can ask the client to directly purchase from there or via landing pages like undeveloped.com. It works very well as these marketplace have high trust factor among the general public.
Some personal suggestions based on my experience of outbound.
1. Registrar:- If your domain is with Godaddy than it is easier to sell them . Godaddy is world's largest registrar and due to their massive advertising campaign everyone is aware about them. Most of the end user have account with godaddy or they dont mind opening account at Godaddy. If your domain is with any other registrar tha always do outbound after 60 days transfer lock is over.
2. Response time:- xxx purchases are normally spontaneous decision and end users immediately pay the same. If you receive a offer or end user agrees to your price than try to close the deal instantly. If you delay than their is high possibility that end user may change their mind or look for alternative options.
3. Related domains:- If you have a singular version than always purchase plural version as well if available. Further in case of Geo domain if you are marketing .com domain than always acquire cctld version of the same to be on safe side.
4. Calling :- If you receive a price inquiry than always try to call up the client as the possibility of leads getting closed increases manifold in case of calls rather than on mail.
5. Promo offer:- If you are into hand registered game than keep a keen eye on promo offers offered by various registrar. If you can grab promo offers for .com at $3-4 range than its always a winning game.
6. Expireddomains.net:- Thousands of domains expire on daily basis and you can find lots of decent domains in daily drop list which can easily be sold in xxx range via outbound.
Last but not the least , there is a very thin line between marketing and spamming and majority of newbies dont understand the difference. Outbound is great to have regular sales and to keep the cash register rolling but most of the time we end up doing spamming. Even though i am into outbound but i am strictly against spamming.
A lot of people struggle with outbound or complain about having no sales via inbound or marketplace. Well domaining is not a get rich scheme and it takes lots of time , hard-work , capital and luck to succeed in the same.
Though everyone would love to have xxxxx sales however you cant have such big ticket sales without pouring thousands of dollars and wait for long time for the right end users to approach you. This post is for the beginner who wish to have regular xxx or low xxxx sales and keep their domaining journey going on.
3 words Geo/keyword domains has very low chances of getting sold via landing page or marketplace even if you hold them for years. Such domains can be sold via outbound easily however you have to follow the practice properly.
There are number of steps and factors in the same. I will try to list few of them here for your understanding.
Let me first share the basic..
1. Outbound is a volume game. It may happen that you wont receive any response for your first 20 domains and than your 21st domain may get sold.
2. Price is big factor . $200-$499 is a sweet spot for normal geo domains.
3. Searches and cpc matters in case of Geo/keyword domains and its easier to sell domains with good metrics.
4. Follow up matters a lot as it hardly happens that you would sell domain in your first mail itself.
5. Certain niche sells faster than other niches. Location and country matters a lot as well.
6. One need to have lots of patience and a proper schedule to succeed in outbound.
Now back to the outbound process:-
1. Find leads:- There are basically 5 ways to find lead for your domain.
a) Google.com :- You can find the list of existing companies which are presently ranking for your keyword.You can use semrush.com to get first 100 result of google.com if you wish to avoid manual work.
b) Google map/yellow-pages:- You would find names and details of the companies which are registered for that keyword in that region. For geo domains , google map works better than google.com. There are automated tools which can fetch the google map results .
c) ZFbot.com/Domainiq.com :- Both these tools provide you list of the domain which are related to your domain or have same keyword like yours.
d) Socal media:- LinkedIn etc can be great source for finding potential end user for your domain.
e) Advertisers:- It makes sense to contact the advertisers who are advertising for the keyword of your domain. You can find the list of the same from semrush.com.
2. Finding email id:- There are 3 ways to find email id for the leads you have collected from above sources.
a) Whois.com/whoxy.com :- After gdpr whois is no more openly available however you still find email ids in 20-30% cases as compared to earlier days as few registrars still shows whois detail. Whoxy.com is a portal from where you can fetch whois details in bulk.
b) Hunter.io/adapt.io :- Such paid tools are great way to find email id of potential leads. However be aware that even though they are paid tools but still email id accuracy would be 60-70% only.
c) Website:- Lastly you may directly visit the website and collect email id from there.
3. Sending mails:- This is a tricky step as it is very difficult to send mails these days. Free email id provider like gmail , yahoo etc have strict spam policy and most of your mail would land in the spam folder. Now you have 2 options:-
a) Free email providers:- You can create multiple email ids with free email providers like gmail , yahoo, outlook etc.
b) Logicboxes panel based registrar:- There are some registrar which uses logic-box panel and they provide 2 free email id along with every domain. You would have to set up email id there and use their server to send mail. It works like charm as i have tried Bigrock.com and nettigritty.com.
c) Own server:- You can set up your own smtp server and purchase multiple ip for sending mails. It is a complicated and expensive way so wont be suggested in the initial days.
4. Pricing & follow up:-
a) Pricing:- Pricing plays a very big role especially in case of geo domains and 3 words emd domains. If you price them in $200-500 range than you can easily sell them. If it was a hand registered domain or purchased from go-daddy closeout than its a great roi.
b) Followup :- Now follow up can further be divided into 2 parts:-
1. Initial mail:- Suppose you collected 50 leads of end users for a particular domain and you sent mail to them. You may have received 1-2 response and no response from other leads. You can send a follow up mail after 2-3 weeks as its highly possible that many of them may have missed your initial mail or were out of office. Though never send more than 2 follow ups or else you would be spamming in general. Further be very careful not to send mail again to the same person who has already responded "No".
2. Price inquiry:- You have sent 50 mails and have received 3-4 price inquiry. You have sent them the details regarding the domain as well as your asking price. You should follow up every week or 2 regarding their interest. Under normal circumstances it takes 4-5 follow ups to finally sell a domain. It would hardly happen than you send them price and they immediately closed the deal.
5. Closing the deal:- You again have 3 options in this.
a) Paypal:- You can send a paypal invoice to the client and they can make the payment via them. I personally transfer the domain first and than ask for payment. It has never happened with me that client didn't make payment though their were delays in couple of cases. When you first transfer the domain and than ask for payment than it create trust factor in the eyes of end-users and deal closes faster. This works best in case of xxx deals as your risk factor is low.
b) Escrow :- You can create escrow account and ask the client to complete the transaction via that. Be aware that creating account at escrow is a tedious process and many times deal gets cancelled as end users do not want to take so much of headache. Escrow is recommended in case of xxxx and xxxxx deals and not at all recommended for xxx deals.
c) Marketplace:- If your domain is registered with Godaddy than you can ask the client to directly purchase from there or via landing pages like undeveloped.com. It works very well as these marketplace have high trust factor among the general public.
Some personal suggestions based on my experience of outbound.
1. Registrar:- If your domain is with Godaddy than it is easier to sell them . Godaddy is world's largest registrar and due to their massive advertising campaign everyone is aware about them. Most of the end user have account with godaddy or they dont mind opening account at Godaddy. If your domain is with any other registrar tha always do outbound after 60 days transfer lock is over.
2. Response time:- xxx purchases are normally spontaneous decision and end users immediately pay the same. If you receive a offer or end user agrees to your price than try to close the deal instantly. If you delay than their is high possibility that end user may change their mind or look for alternative options.
3. Related domains:- If you have a singular version than always purchase plural version as well if available. Further in case of Geo domain if you are marketing .com domain than always acquire cctld version of the same to be on safe side.
4. Calling :- If you receive a price inquiry than always try to call up the client as the possibility of leads getting closed increases manifold in case of calls rather than on mail.
5. Promo offer:- If you are into hand registered game than keep a keen eye on promo offers offered by various registrar. If you can grab promo offers for .com at $3-4 range than its always a winning game.
6. Expireddomains.net:- Thousands of domains expire on daily basis and you can find lots of decent domains in daily drop list which can easily be sold in xxx range via outbound.
Last but not the least , there is a very thin line between marketing and spamming and majority of newbies dont understand the difference. Outbound is great to have regular sales and to keep the cash register rolling but most of the time we end up doing spamming. Even though i am into outbound but i am strictly against spamming.
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