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There seems to be a lot of conversation and consternation around inbound marketing of domains vs. outbound. Domains sold strictly via inbound might be considered, "Buy and Hold" or "Buy and Hoard", while outbound marketing is more of a progressive/aggressive approach.
As a business guy with almost 50 years of marketing/selling experience (see my Linkedin bio here on NP via information page). In my prior business life, 80% of my sales have been a result of outbound efforts. Much of it has been a result of what has been traditionally referred to as "cold calling" which seems to be a lost art with the advent of the internet.
Domain professionals here on NP and elsewhere seem to think outbound marketing won't work, although they claim to have tried it, and FAILED miserably
Personally I believe it will work, "if" done right. In my case, the first thing I need to do is attract a savvy technical individual who has nothing to lose, and everything to gain. By that I mean they are either unemployed, are a visionary or are an entrepreneur like me.
btw, there isn't just one way to succeed at outbound marketing. Targeted email marketing is one way, direct mail marketing is another and phone sales and follow up is another way. All three of these techniques still work today in other industries, and there's no reason why they shouldn't be able to work in the domain industry imo.
I'm not asking NP members why outbound won't work, but rather why outbound will work. If some of you think it can work, I would like to hear from you. I'll start with "targeted" outbound marketing, for if you don't know your target, you're sure to fail.
Let's revolutionize domaining like the Wright Brothers revolutionized travel. What do you say This can't be that hard...or can it?
As a business guy with almost 50 years of marketing/selling experience (see my Linkedin bio here on NP via information page). In my prior business life, 80% of my sales have been a result of outbound efforts. Much of it has been a result of what has been traditionally referred to as "cold calling" which seems to be a lost art with the advent of the internet.
Domain professionals here on NP and elsewhere seem to think outbound marketing won't work, although they claim to have tried it, and FAILED miserably
Personally I believe it will work, "if" done right. In my case, the first thing I need to do is attract a savvy technical individual who has nothing to lose, and everything to gain. By that I mean they are either unemployed, are a visionary or are an entrepreneur like me.btw, there isn't just one way to succeed at outbound marketing. Targeted email marketing is one way, direct mail marketing is another and phone sales and follow up is another way. All three of these techniques still work today in other industries, and there's no reason why they shouldn't be able to work in the domain industry imo.
I'm not asking NP members why outbound won't work, but rather why outbound will work. If some of you think it can work, I would like to hear from you. I'll start with "targeted" outbound marketing, for if you don't know your target, you're sure to fail.
Let's revolutionize domaining like the Wright Brothers revolutionized travel. What do you say
This can't be that hard...or can it?
