guide Outbound mail format.

[rohitgoyal]

Hi All,

I have received various request regarding format for outbound pitch/follow up mail so i am sharing the basics of the same.

Email format varies from case to case basis. In case of normal scenario where we are pitching a normal domain to an end user , one liner works the best.

Ex:-

"Hello Rob Ponting,

We are selling domain name “ Oaklandlawnmaintenance.com “ Would you be interested in acquiring it?"



If the person would be interested in the domain name than we would reply back enquiring about the price. When we recieve a reply than we can provide all the details such as asking price , monthly searches , cpc , related sales etc. It does not make sense to provide long detailed mail in case of outbound as if the person would be interested in the domain name than he would reply back with one liner mailed also.

Alternatively we can send detailed mail with all the details as well.

Ex:-

"Hello,

I am contacting you because your website name "aima.in" appear for the search term “Pg Courses"

I thought that you might be interested in knowing that we are selling our domain name " Pgcourses.Com", since this no longer fits into our business model for development.

Pgcourses.Com is very well suited for your industry and owning such a name will attract relevant customers through offline and online medium while giving you an advantage over competitors in the field.

The google searches for the exact term is 1k-10k per month and CPC is $0.6

We are offering “ Pgcourses.Com" at mutually accepted reasonable price. Please let us know if you’d like more information or to buy it right away.

Some of the related sales are as follow:-

Example 1

Example 2

Example 3

Thank you for your consideration and look forward to hearing back from you."



Now second part of the mail is your signature. We basically have 3 options for the same.

Option 1:- Providing all the details about yourself so that you look genuine along with your contact number and social media handle.

" Regards,
Rohit Goyal
RASP Sme Services Pvt Ltd.
Ph:- +91-9593080650
Linkedin: https://www.linkedin.com/in/rohitgoyal-7a754810/"

Option 2:- Just one liner signature with unsubscribe option and keep your identity hidden.



" Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Option 3:- One liner mail pitching other services as well for cross selling purpose.

"

Please Note:- We also do Custom Web Design and Development, eCommerce websites, Web Application, SEO and Social Media Marketing.



Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Now when we approach a corporate for a premium domain than the strategy would be completely different. We would have to send a well searched and professional looking mail. Our mail should contain detail about the domain , its benefit as well as some information about that company and how its gonna be useful for them. I am sharing an example for the same.




"Dear ,
First of all heartiest congratulations for the successful launch of xxx IPO which is a great news for the entire online fraternity in our country.
xxx is among the selected few Indian companies which realized the importance and benefit of having premium domain name in very early stage hence acquired xxx in the year 2011 for $500k from Marchex.
Presently xxx has amazing collection of over 250 region and caste based matrimonial domains like marwadimatrimony.com , bangalimatrimony.com which has resulted in acquiring top spot in Indian online matrimonial niche.
However one particular domain xxx is missing from your amazing list of domains which can cover entire spectrum of matrimonial market. As we are aware that matrimonial service for NRI audience is a multi million dollar market and acquiring the same domain would help your company in further strengthening your position in that niche.
xxx has been registered since 2001 and we had plans to develop the same however we decided to offer the same to conglomerate like yours which can do proper justice with the domain.
We are offering xxx at a mutually acceptable price , kindly let us know if you would be willing to acquire the same. "



Lastly follow up mail should also be simple one liner mail and should not be send more than twice per month. An example of the same is given below:-

"Hi Aleksei,


We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly let us know if you need any assistance or clarification to complete the transaction."


Alternatively we can also send below mentioned mail directly asking about their registrar account details to complete the transaction.

"Hi Aleksei,

We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly share your Godaddy customer id and email id so that we can instantly push the domain to your account."


Once the client agrees with the price than we can send below mentioned mail.

"Ok will do $1000



Here is the Transfer Process



Domain Restorationservices.org is Registered through Godaddy, Please Provide me your Godaddy Customer Number and Email Address Associated with Godaddy Account, I will transfer domain to your Account.

If you don’t have Godaddy Account, you can create it free at www.godaddy.com , it won’t take more than 2-4 mins. And the whole process will not take more than 5-7 mins and domain will be in your Account.

I would like to get payment through Paypal or Credit Card, our paypal id is – r[email protected] ( you can make payment after the domain Transfer)




I hope this will be fine to you


Please Advise"


You can also send transfer or push procedure in your mail so that client do not face any issue in the same.




"You might have received email from Godaddy with regards the transfer. Kindly approve Contact Update through Godaddy email Link then



You just need to follow simple instruction mentioned in godaddy email and the domain will be in your Account in just 1 min (please see below the instructions)

1. Login to your Godaddy Account
2. Next to Domains– Click Manage
3. From the Domains tab, click Pending Account Changes.
4. Please click – Incoming Account changes
5. You will be able to see the domain “Restorationservices.org” check the checkbox and click “Accept” ( on top left)
6. Domain will be in your Account

My Paypal id is – r[email protected]





In case of any queries please let me know."


Hopefully above mentioned details would be useful for those who wishes to explore outbound marketing for domain names. All the best

 

[rohitgoyal]

Thanks for sharing @rohitgoyal you inspired me to do more outbound

My pleasure buddy... wish you great success with outbound..

 

[elevator]

Nice post and very educative

 

[rohitgoyal]

Nice post and very educative

thanks

 

[Miro Baranasic]

Hi @rohitgoyal

Thanks for the post, can you tell us how do you find email from decision making person if you are looking for it?

Thanks.

 

[UmerK]

Great post, agree with most parts. Thought I'd add this to the post;

If you have included a price in initial email and you get a response "No Thank you" Always thanks them for the reply and ask why not?

That question alone has increased my knowledge, you actually make it sort of interaction, if its the price you'll know how much end user values domain at and you often get interesting answers.

Followup again is key, I tend to followup after 3-4 days after 1st email. Once a week/10 days thereafter with any changes in price and asking how can I make it work.

If it weren't for outbounds I'd have sold 0 domains since I started.

 

[ScalableDomains]

Follow up emails:

In my outbound tool box , a follow up email is alway done after the first email. I use streak to determine who viewed the email but I will email all.

Here is what I include:
"Hello,
I am follow up on the previous email regarding the domain name.

Are you interested?"

The reason I include a closed ended question is to get him/her to commit. Either "yes" or "No". This will allow you either close the deal or move on. The response rate is about 30% of those email that did not originally respond.

Here is another question you can ask if the deal is at a stand still:

"Have you given up on this deal?"

I have had quick responses from buyers when asked.

Hope this helps.

 

[pablohc86]

Hi All,



Now when we approach a corporate for a premium domain than the strategy would be completely different. We would have to send a well searched and professional looking mail. Our mail should contain detail about the domain , its benefit as well as some information about that company and how its gonna be useful for them. I am sharing an example for the same.




"Dear ,
First of all heartiest congratulations for the successful launch of xxx IPO which is a great news for the entire online fraternity in our country.
xxx is among the selected few Indian companies which realized the importance and benefit of having premium domain name in very early stage hence acquired xxx in the year 2011 for $500k from Marchex.
Presently xxx has amazing collection of over 250 region and caste based matrimonial domains like marwadimatrimony.com , bangalimatrimony.com which has resulted in acquiring top spot in Indian online matrimonial niche.
However one particular domain xxx is missing from your amazing list of domains which can cover entire spectrum of matrimonial market. As we are aware that matrimonial service for NRI audience is a multi million dollar market and acquiring the same domain would help your company in further strengthening your position in that niche.
xxx has been registered since 2001 and we had plans to develop the same however we decided to offer the same to conglomerate like yours which can do proper justice with the domain.
We are offering xxx at a mutually acceptable price , kindly let us know if you would be willing to acquire the same. "

really surprised to see that a similar initial long pitch works with corporate I usually have better response rate when the pitch is very short (a couple of sentences)

 

[QwertyTech]

Some of the related sales are as follow:-

Example 1

Example 2

Example 3

What kind of sales should I put in the email where you have the examples ?

 

[rohitgoyal]

What kind of sales should I put in the email where you have the examples ?

Check related domain sales at namebio.com and you can share the same

 

[Ajoy Warisa]

Very informative, @rohitgoyal da. Thank you so much!

My domain was sold on 23/09/2018 after I accepted offer from one of the buyers. But payment was pending for days.So I sent email to Godaddy team regarding the issue. They replied that the buyer had some time to make payment. Till today it's still pending. I don't have any idea what to do now.

 

[VaibhavA]

My domain was sold on 23/09/2018 after I accepted offer from one of the buyers. But payment was pending for days.So I sent email to Godaddy team regarding the issue. They replied that the buyer had some time to make payment. Till today it's still pending. I don't have any idea what to do now.

Honestly, you cant do anything.

Godaddy gives 4 weeks to buyer to make payment. Thereafter, they will send you a mail stating that you may now relist the domain again.

 

[Igor Mironyuk]

"Dear ,

But if I don't know name of who I send email but send to company's email then HOW to write?

In Title of email to write domain I want to sell, right?

 

[rohitgoyal]

But if I don't know name of who I send email but send to company's email then HOW to write?

In Title of email to write domain I want to sell, right?

Just write "Hi"

 

[Igor Mironyuk]

Hi All,

I have received various request regarding format for outbound pitch/follow up mail so i am sharing the basics of the same.

Email format varies from case to case basis. In case of normal scenario where we are pitching a normal domain to an end user , one liner works the best.

Ex:-

"Hello Rob Ponting,

We are selling domain name “ Oaklandlawnmaintenance.com “ Would you be interested in acquiring it?"



If the person would be interested in the domain name than we would reply back enquiring about the price. When we recieve a reply than we can provide all the details such as asking price , monthly searches , cpc , related sales etc. It does not make sense to provide long detailed mail in case of outbound as if the person would be interested in the domain name than he would reply back with one liner mailed also.

Alternatively we can send detailed mail with all the details as well.

Ex:-

"Hello,

I am contacting you because your website name "aima.in" appear for the search term “Pg Courses"

I thought that you might be interested in knowing that we are selling our domain name " Pgcourses.Com", since this no longer fits into our business model for development.

Pgcourses.Com is very well suited for your industry and owning such a name will attract relevant customers through offline and online medium while giving you an advantage over competitors in the field.

The google searches for the exact term is 1k-10k per month and CPC is $0.6

We are offering “ Pgcourses.Com" at mutually accepted reasonable price. Please let us know if you’d like more information or to buy it right away.

Some of the related sales are as follow:-

Example 1

Example 2

Example 3

Thank you for your consideration and look forward to hearing back from you."



Now second part of the mail is your signature. We basically have 3 options for the same.

Option 1:- Providing all the details about yourself so that you look genuine along with your contact number and social media handle.

" Regards,
Rohit Goyal
RASP Sme Services Pvt Ltd.
Ph:- +91-9593080650
Linkedin: https://www.linkedin.com/in/rohitgoyal-7a754810/"

Option 2:- Just one liner signature with unsubscribe option and keep your identity hidden.



" Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Option 3:- One liner mail pitching other services as well for cross selling purpose.

"

Please Note:- We also do Custom Web Design and Development, eCommerce websites, Web Application, SEO and Social Media Marketing.



Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Now when we approach a corporate for a premium domain than the strategy would be completely different. We would have to send a well searched and professional looking mail. Our mail should contain detail about the domain , its benefit as well as some information about that company and how its gonna be useful for them. I am sharing an example for the same.




"Dear ,
First of all heartiest congratulations for the successful launch of xxx IPO which is a great news for the entire online fraternity in our country.
xxx is among the selected few Indian companies which realized the importance and benefit of having premium domain name in very early stage hence acquired xxx in the year 2011 for $500k from Marchex.
Presently xxx has amazing collection of over 250 region and caste based matrimonial domains like marwadimatrimony.com , bangalimatrimony.com which has resulted in acquiring top spot in Indian online matrimonial niche.
However one particular domain xxx is missing from your amazing list of domains which can cover entire spectrum of matrimonial market. As we are aware that matrimonial service for NRI audience is a multi million dollar market and acquiring the same domain would help your company in further strengthening your position in that niche.
xxx has been registered since 2001 and we had plans to develop the same however we decided to offer the same to conglomerate like yours which can do proper justice with the domain.
We are offering xxx at a mutually acceptable price , kindly let us know if you would be willing to acquire the same. "



Lastly follow up mail should also be simple one liner mail and should not be send more than twice per month. An example of the same is given below:-

"Hi Aleksei,


We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly let us know if you need any assistance or clarification to complete the transaction."


Alternatively we can also send below mentioned mail directly asking about their registrar account details to complete the transaction.

"Hi Aleksei,

We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly share your Godaddy customer id and email id so that we can instantly push the domain to your account."


Once the client agrees with the price than we can send below mentioned mail.

"Ok will do $1000



Here is the Transfer Process



Domain Restorationservices.org is Registered through Godaddy, Please Provide me your Godaddy Customer Number and Email Address Associated with Godaddy Account, I will transfer domain to your Account.

If you don’t have Godaddy Account, you can create it free at www.godaddy.com , it won’t take more than 2-4 mins. And the whole process will not take more than 5-7 mins and domain will be in your Account.

I would like to get payment through Paypal or Credit Card, our paypal id is – r[email protected] ( you can make payment after the domain Transfer)




I hope this will be fine to you


Please Advise"


You can also send transfer or push procedure in your mail so that client do not face any issue in the same.




"You might have received email from Godaddy with regards the transfer. Kindly approve Contact Update through Godaddy email Link then



You just need to follow simple instruction mentioned in godaddy email and the domain will be in your Account in just 1 min (please see below the instructions)

1. Login to your Godaddy Account
2. Next to Domains– Click Manage
3. From the Domains tab, click Pending Account Changes.
4. Please click – Incoming Account changes
5. You will be able to see the domain “Restorationservices.org” check the checkbox and click “Accept” ( on top left)
6. Domain will be in your Account

My Paypal id is – r[email protected]





In case of any queries please let me know."


Hopefully above mentioned details would be useful for those who wishes to explore outbound marketing for domain names. All the best

Yesterday I sent some emails "short" and today 1 email "detailed"

"Short":
Hello.
I am selling domain names SouthernUkraine.com, Nikolaev.co,
Kherson.today, NikolaevPhotos.com. Would you be interested in
acquiring them?

"Detailed":
Hello.

I live in Ukraine and write you for the following:
Ukraine geographically locates between Asia and Europe and connects them. In Ukraine the most fertile lands in the world especially in southern regions of Ukraine. That's why I am selling my domain SouthernUkraine.com for $3000. Ukrainian fertile lands determine the value of the domain.

You can quickly purchase this domain by following this link and click Buy now near this domain:

https://sedo.com/search/?member=5c1d5f678d21c9912e8520d993da87bdeb1a78b9

Get it now while somebody else not purchased this domain!

And "Short" and "Detailed" emails I sent to companies who works with Ukraine. I am owner of the domain SouthernUkraine.com and some other GEO ukrainian domains. "Detailed" emails I sent to agriculture company who work with Ukraine.

On the now no responses.

What I wrote wrong?

 

[kaposzta]

Yesterday I sent some emails "short" and today 1 email "detailed"

"Short":
Hello.
I am selling domain names SouthernUkraine.com, Nikolaev.co,
Kherson.today, NikolaevPhotos.com. Would you be interested in
acquiring them?

"Detailed":
Hello.

I live in Ukraine and write you for the following:
Ukraine geographically locates between Asia and Europe and connects them. In Ukraine the most fertile lands in the world especially in southern regions of Ukraine. That's why I am selling my domain SouthernUkraine.com for $3000. Ukrainian fertile lands determine the value of the domain.

You can quickly purchase this domain by following this link and click Buy now near this domain:

https://sedo.com/search/?member=5c1d5f678d21c9912e8520d993da87bdeb1a78b9

Get it now while somebody else not purchased this domain!

And "Short" and "Detailed" emails I sent to companies who works with Ukraine. I am owner of the domain SouthernUkraine.com and some other GEO ukrainian domains. "Detailed" emails I sent to agriculture company who work with Ukraine.

On the now no responses.

What I wrote wrong?

I'm not sure if this domain worth $3000. For what purpose could anyone use this domain? I don't see any value here.

 

[Trent1000]

What I wrote wrong?

The name is the main problem. No offense Igor but as Kaposzta says above it's basically useless. For example SouthernAmerica.com is for sale with a BIN of $1500, it's been registered in 2000, held for 18 years, no other extension regged. Meaning, noone needs it whatsoever. So why would anyone buy SouthernUkraine.com for 3k?

 

[Ostrados]

Is it a good idea to put link to domain offer page with BIN button? I think this may lead to impulse purchase and increase the success rate of outbound emails.

 

[rohitgoyal]

Is it a good idea to put link to domain offer page with BIN button? I think this may lead to impulse purchase and increase the success rate of outbound emails.

Yeah you can surely do so...

 

[Rafael Novaes]

Noob questions:

Do you send your messages from an ordinary email like gmail, or use a custom one?

What care do you have with the subject so that it is not identified as spam?

Thanks!

 

[Igor Mironyuk]

Noob questions:

Do you send your messages from an ordinary email like gmail, or use a custom one?

What care do you have with the subject so that it is not identified as spam?

Thanks!

I use my email Gmail.
In Title i Write domain name I offer.