strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[FPForum]

FP, I personally haven't experienced this yet, however I would strongly recommend putting a word in about multiple parties interested in the domain name to create quick deal interest!! :sold:

Yea, I do have a line in my second email (response when an end user asks how much) that tells them I have multiple parties interested. I guess "first come, first serve" is the bet line to use for this..Although I personally haven't run into it yet I thought I would get some of your opinions before it ends up happening, lol.

 

[Soofi]

Yea, I do have a line in my second email (response when an end user asks how much) that tells them I have multiple parties interested. I guess "first come, first serve" is the bet line to use for this..Although I personally haven't run into it yet I thought I would get some of your opinions before it ends up happening, lol.

lol that's what you call; learn before you actually get into it :P

 

[exsedo]

The all new Estibot will find them for you. Hope this news doesn't kill the thread. :lala:

 

[mtford]

Anybody had any success using AdWords to reach end users? - i.e. putting ads for your domain listing in Google search results? The drawback, as I see it, is that it's difficult to target businesses that way. If I were to use "carpets" as a keyword, my page impressions would come from people wanting to buy carpets, not people who sell them. I could try other keywords like "carpet advertizing", but those usually have negligible search volume.

 

[Soofi]

Anybody had any success using AdWords to reach end users? - i.e. putting ads for your domain listing in Google search results? The drawback, as I see it, is that it's difficult to target businesses that way. If I were to use "carpets" as a keyword, my page impressions would come from people wanting to buy carpets, not people who sell them. I could try other keywords like "carpet advertizing", but those usually have negligible search volume.

Not a recommendable way of looking for end users for your domain names as it will only attract end user of the product but not the businesses who have been manufacturing or selling that product.

You would just be wasting your cash on adwords listing.. IMO

 

[FPForum]

Anybody had any success using AdWords to reach end users? - i.e. putting ads for your domain listing in Google search results? The drawback, as I see it, is that it's difficult to target businesses that way. If I were to use "carpets" as a keyword, my page impressions would come from people wanting to buy carpets, not people who sell them. I could try other keywords like "carpet advertizing", but those usually have negligible search volume.

I would consider doing the opposite of this to find end users. Type your domains keyphrase into google and contact the companies who have ads come up for that. Same with Yahoo. Another thing you could do would be to actually host the domain and put some adsense on it, see what ads come up and then contact those companies.

 

[Soofi]

I would consider doing the opposite of this to find end users. Type your domains keyphrase into google and contact the companies who have ads come up for that. Same with Yahoo. Another thing you could do would be to actually host the domain and put some adsense on it, see what ads come up and then contact those companies.

I did that, and have seen positive results
Recommended!!

 

[mtford]

Not a recommendable way of looking for end users for your domain names as it will only attract end user of the product but not the businesses who have been manufacturing or selling that product.

You would just be wasting your cash on adwords listing.. IMO

Thanks. I was just curious because Chef Patrick mentioned it in his video on marketing Bido auctions.

 

[copper]

Anybody had any success using AdWords to reach end users? - i.e. putting ads for your domain listing in Google search results? The drawback, as I see it, is that it's difficult to target businesses that way. If I were to use "carpets" as a keyword, my page impressions would come from people wanting to buy carpets, not people who sell them. I could try other keywords like "carpet advertizing", but those usually have negligible search volume.

There was one forum member on other forum who tried it and had some success few years ago.
There were few others tried following this person's advice.
However, no one had any success.

 

[G_C]

Wooohoo - my first rude end user!

Howdy folks,

Just thought I'd share this one with you - I guess we've all come across rude end users during our pitching; but exactly what causes people to respond in this manner even though they are representing an organization is completely beyond me.

Anyway, here's mine - totally reasonable, I think - e-mail:

Dear Sir/Madam,

I'm [Name] a domain name investment specialist from Geneva, Switzerland. I am writing to let you know I currently have the following domain name available for purchase:

OxfordShirts.net

As, according to my research, [Company] manufactures oxford shirts, it is my firm belief that, by owning this domain name, your company will gain the following benefits:

• Reach 2,508,000 prospective customers - every year, over 2.5 millions queries for "Oxford Shirts" and its singular are entered into Google alone. As the domain name closely corresponds to the query, Google will normally regard it as more relevant, and often award it placement at the top of the first page of search results. This means that you will expose your product offering to over 2.5 million prospective customers every year - without any recurring costs, such as advertising.
• Associate concept with brand - by having your website listed as one of the first search results, you will be able to associate the concept of oxford shirts with your company's offering in the minds of prospective customers
• Outpace the competition - as .net is one of the two premium domain name versions, you will deny the above powerful advantages to your competition (to whom similar offers are being extended), who will have to settle for far less effective and reputable domain extensions.

Because I am looking to close this transaction swiftly, I would be willing to offer you OxfordShirts.net below market value. If you would like to consider acquiring this domain name, please reply to this message or call me directly at my mobile number in Switzerland [number].

Thanks for taking the time to read this message. I look forward to speaking with you soon.

Sincerely,


Signature, including my mobile phone number

Company response:

Pathetic
------------------

What did I do? And, incidentally, what do you think of my pitch e-mail?

 

[InsanerDomainer]

Pitch seems fine. Very similar to what I send. I've sent about 150 emails like that out and not one rude response yet, which really surprises me. Although, I do belive most people think selling domain names is pathetic, whether they say so or not. :]

 

[martinos]

Strange response you got.

Maybe the person answered was in a bad mood..

You pitch mail is nice i think.

I suggest don't bother and just try another.

 

[G_C]

The best part is, I sent it to the info address - so it's not as if they have any reason to feel that I somehow violated whatever questionable privacy they still have by looking through WHOIS or Jigsaw (actually, the info email was the same one as listed on WHOIS).

 

[JoshuaPz]

Not a bad pitch, but a handful of grammatical errors such as '2.5 millions queries' spoil the broth and help to confirm the global stereotype of domainers as uneducated and bottom-feeding.

 

[G_C]

Christ, did I really just write it as "2.5 millionS?"....

I'm blushing crimson right now - it's just the kind of mistake that I never thought I'd make after speaking the language for 12+ years and working as a ghostwriter to God knows how many native speakers...

 

[Steven]

I would be willing to offer you OxfordShirts.net below market value. If you would like to consider acquiring this domain name

This seems to make you look a bit desperate.

Maybe a few grammatical errors here and there.

Overall, the pitch was good.

I just think that the end user isn't a very nice person.

 

[G_C]

This seems to make you look a bit desperate.

Maybe a few grammatical errors here and there.

Overall, the pitch was good.

I just think that the end user isn't a very nice person.

Steve,

I actually borrowed that one from Joshua's templates over at NameFlipper

 

[Blitz]

Nice pitch. Don't take it personally. The best advice is...... NEXT

 

[G_C]

Nope, not taking this one personally in the slightest - I know this business sometimes takes a rather thick skin!

Just that as someone who used to work at the admissions office of a university catering to the needs of very affluent students, I know from experience that my boss would have executed me on the spot had I ever responded like this to a genuine enquiry - even if we knew from the start that nothing much would come out of it (and we had a lot of those). From this perspective, how someone could reply in this manner is completely beyond me...

 

[dotker]

lol someone is just having a bad hair day..

 

[skulldude]

I had a guy call me an idiot one time and tell me he was a security consultant and that he would turn his auto dialer on so it would call my phone non-stop, if I ever contacted him again.

I couldn't find the exact message I think I did a permanent delete on it. But, it was priceless.

 

[TheBaldOne]

If that is your worst response so far then perhaps you have been lucky. I have had threats of court action, actually a threat of physical violence (and that was from a lady) and of course a few rather course words. The thing you point out about them representing an organization though is really what makes you wonder how someone gets into a position of authority for the said organization?

But as 'BP' above points out the simple response is ....NEXT!

 

[daj]

I think the email was way too long for a first email. I'd keep it simple and to the point without all of the reasons why they should consider purchasing your domain.

Telling a company that according to your research, it is your firm belief that by owning your domain they will gain the benefits you listed comes off as rather sketchy! A firm belief isn't solid proof. Your figures given were also way off. 2.5 milllon queries on google? Where do you get that figure from? Google's keyword tool indicates "Oxford Shirts" only gets 5,400 exact (USA) searches, and 4,400 exact (Global) searches a month, and the singular only gets an extra 1,000 searches each on top of those figures. That hardly equates to 2.5 million prospective customers they could attract in the email you wrote. You clearly didn't do the research you claimed.

It's better to just keep it short, simple, and to the point. You are merely trying to sell a domain, not the kingdom of Oxford Shirts.

 

[G_C]

Daj,

I simply typed in oxford shirts into Google's KW tool without specifying exact matches, so the estimate was based on those figures (and based on those figures, it was correct). Are exact match results typically used instead?

Thanks for your feedback - I was originally tempted to use a shorter opening email, but instead went with a longer one to actually explain the benefits of owning the domain name to people who may have a very vague - if that - idea about domain names, search engines, etc.

 

[garptrader]

A few notes...
Even if there are 2.5 million searches for a phrase and having a particular domain helps (after spending more money on development) the company get to page one of Google, not all 2.5 million searchers are going to select their website as those searches will select amongst results on the first or even second page of Google.

"Because I am looking to close this transaction swiftly, I would be willing to offer you OxfordShirts.net below market value..." The word "swiftly" sounds odd here and what is market value?

Overall though I don't see any major concerns with the letter. As JoshuaPZ has stated, the delivery should be of lesser importance than the domain itself. Either they are interested or not. And it appears they aren't. They could have been far more abrasive. That is just part of selling.