branding

“When one brand is too big a part of your main product, like Facebook, it becomes dangerous,” said Fabian Geyrhalter, principal at branding consultancy Finien. “If you have five products, and you name your main brand after one product, you might end up having a difficulty when that one product...

Blockchain started its journey across the world on January 3rd, 2009, in the wake of a global financial crisis. A mysterious figure – Satoshi Nakamoto launched a virtual currency named Bitcoin that functioned on what he called a « Proof of Work chain. ». By December 2010 Satoshi disappeared as...

Blockchain started its journey across the world on January 3rd, 2009, in the wake of a global financial crisis. A mysterious figure – Satoshi Nakamoto launched a virtual currency named Bitcoin that functioned on what he called a « Proof of Work chain. ». By December 2010 Satoshi disappeared as...

What are the different ways that a business may select a name? What are the implications for domain name investors? Use A Naming Agency Startups seeking a name, or an existing business considering a rebrand or naming a new product or service, may engage the services of a naming agency. I was...

What are the different ways that a business may select a name? What are the implications for domain name investors? Use A Naming Agency Startups seeking a name, or an existing business considering a rebrand or naming a new product or service, may engage the services of a naming agency. I was...

If a company is going to use a non .com extension, it will serve the business well to incorporate the extension into the brand name. Spanning the dot with the brand name will help hammer home that the extension is part of corporate branding. This should help reduce consumer confusion when they...

If a company is going to use a non .com extension, it will serve the business well to incorporate the extension into the brand name. Spanning the dot with the brand name will help hammer home that the extension is part of corporate branding. This should help reduce consumer confusion when they...

How do you see this? For whatever you reply, please share your reason why you think it matters or doesn't matter? Personally, I think it doesn't matter a lot. Occasionally, you may find a couple of cheaper domains to acquire but on the end-user sale side, it might not matter much. For example...

How do you see this? For whatever you reply, please share your reason why you think it matters or doesn't matter? Personally, I think it doesn't matter a lot. Occasionally, you may find a couple of cheaper domains to acquire but on the end-user sale side, it might not matter much. For example...

Brand-New Isn't Always Better: This Is Why You Need an Aged Domain A new startup's best bet for success is to use an aged domain rather than a brand-new one. Since many people don't value domains as much more than website names and extensions, most startups opt for purchasing the latest...

Brand-New Isn't Always Better: This Is Why You Need an Aged Domain A new startup's best bet for success is to use an aged domain rather than a brand-new one. Since many people don't value domains as much more than website names and extensions, most startups opt for purchasing the latest...

Tax preparation company H&R Block Inc(HRB.N) on Thursday sued payment company Block Inc(SQ.N), previously called Square Inc, saying the new name infringed its trademarks. Block's chief executive, Twitter Inc(TWTR.N) co-founder Jack Dorsey, announced the name change earlier this month as the...

Tax preparation company H&R Block Inc(HRB.N) on Thursday sued payment company Block Inc(SQ.N), previously called Square Inc, saying the new name infringed its trademarks. Block's chief executive, Twitter Inc(TWTR.N) co-founder Jack Dorsey, announced the name change earlier this month as the...

Somehow I happened to check .ME sales and here is what I came across: Just look at single word names like Flora, 3 letter names, prospect, contractor etc. All these are terrific brandable names with great potential. .ME is like the LinkedIn of the internet if you look at it in one way. I...

Somehow I happened to check .ME sales and here is what I came across: Just look at single word names like Flora, 3 letter names, prospect, contractor etc. All these are terrific brandable names with great potential. .ME is like the LinkedIn of the internet if you look at it in one way. I...

Betpoint Group rebrands to PressEnter Group The rebrand to PressEnter Group marks the start of a new chapter for the company which has grown at pace over the past few years. It has gone from a single brand operator to a sizeable enterprise operating six online casino assets with a workforce...

Betpoint Group rebrands to PressEnter Group The rebrand to PressEnter Group marks the start of a new chapter for the company which has grown at pace over the past few years. It has gone from a single brand operator to a sizeable enterprise operating six online casino assets with a workforce...

Intrado Corporation (Intrado.com), a global leader in technology-enabled services, announced it is rebranding its Digital Media business (intrado.com/en/notified) to Notified.com. The rebrand will provide Digital Media with a unique market identity, representative of its full solution suite. As...

Intrado Corporation (Intrado.com), a global leader in technology-enabled services, announced it is rebranding its Digital Media business (intrado.com/en/notified) to Notified.com. The rebrand will provide Digital Media with a unique market identity, representative of its full solution suite. As...

shecco.com has repositioned itself as ATMOsphere.cool, updating its offerings to better address a growing global need for future-proof refrigeration, air conditioning, and heat pump solutions. ... The world has changed significantly in the past year, and so has shecco. To adapt to the new...