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An IP attorney’s take on the Booking.com decision

Labeled as branding in Domain Industry News, started by equity78, Jun 30, 2020

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  1. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    Jess Collen has been an IP attorney for 30 years and he covered the Booking.com case . Jess did a good job of breaking down what this means for small and mid sized business. He also threw in a bonus for owners of true premium one word .coms. Collen wrote: “That the Trademark Office […]

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  2. Michael Castello

    Michael Castello VIP Member VIP ICA Member

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    Exactly. For corporations to spend huge amounts of money for an address, they need to be able to protect them as intellectual property. This opens the door for trademarks to be used as valuable addresses as generic names online. Google owns search, but now corporations have a weapon to leverage and insure that a generic address can be coined as a sticky brand for direct traffic. Everything is about perception. It may very well change the landscape of direct navigation that these prized addresses can be leveraged as corner stones of a business or corporation. Some may try to downplay this but I believe it opens the door in the future for domain names to be be defined as a Right and as Property.
     
  3. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    That should be a boon for your and David's portfolio Michael.
     
  4. Mytz.com

    Mytz.com Upgraded Member Gold Account

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    There are always companies that want to grab our domainer's domain name for free
     
  5. DomainWolf

    DomainWolf Established Member

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    What is your take on the domain

    mybooking.com

    It is currently in auction on SEDO
     
  6. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    It should be ok according to most. The booking.com is a weak mark. John Berryhill made a case that these names might become worth a lot less but @Zak Muscovitch seems to feel differently.
     

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