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reviews Book Review: Brand New Name by Jeremy Miller

This is not mainly a book about domain names. But it is an engaging, informed and educational guide to naming and branding. So what can a domain name investor take away after reading Brand New Name? As it turns out, a lot. Below are some of the aspects that particularly resonated with me. Get...
- Bob Hawkes
- Post #1
- Jul 1, 2021
- branding process... testing group naming brand new name sprint book review jeremy miller design thinking
- Section: NamePros Blog
reviews Book Review: Brand New Name by Jeremy Miller

This is not mainly a book about domain names. But it is an engaging, informed and educational guide to naming and branding. So what can a domain name investor take away after reading Brand New Name? As it turns out, a lot. Below are some of the aspects that particularly resonated with me. Get...
- Bob Hawkes
- Thread
- Jul 1, 2021
- branding process... testing group naming brand new name sprint book review jeremy miller design thinking
- Replies: 13
- Section: NamePros Blog

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