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Until about two months ago, ccTLDs were considered a bad investment. Then, all of a sudden, one of Rick Latona's friends decided that ccTLDs are "hot," and now everyone seems to be jumping on board, although ccTLDs tend to rank highly only in their host countries (which is just fine and the way it's supposed to be).
Talk about lemming behavior. Create "buzz," and they will come, and they have.
Many of us who invested in .tel did so after reading and researching how this gTLD will work (from an enduser POV) AND against prevailing opinion. Of course Telnic is touting this TLD by creating some buzz for it; however, this company is also encouraging a APPS developer community and also LISTENING to community suggestions regarding creating ease for the panel.
Soon enough, the big guys will see the utility for .tel, and then we'll see more lemmings jumping on the .tel wagon.
One other thing: every one of my .tels is populated with relevant contact info and keywords; many of them have subdomains.
I can't say the same thing for my .coms.
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