In regards to the lower EPC, to be honest, if you look at the various forums and blogs you will see that there are the same comments being made about other parking companies. Whilst I'm not trying to pass the buck, it's clearly an industry-wide problem and not one that is solely associated with Fabulous.com
I can confirm we have noticed a drop in EPC network wide on domains monetized with us and have put it down to a number of factors, taken from our
Quarterly Report.:
- The weaker economic environment in the US
- Generally fewer advertisers (as observed by Dark Blue Sea) leading to a reduction in bid prices and coverage and hence overall yield received by Dark Blue Sea
- Changes to the way that online advertisers can place advertisements via the advertiser interfaces of the major search advertising networks; and
- An overall uncertain strategic landscape stemming from the unsuccessful takeover bid for Yahoo by Microsoft and the subsequent outsourcing of search advertising to Google by Yahoo.
I would also recommend reading the following blog posts, from someone who seems to have inside knowledge at Google, which may also explain the decline in revenues we are all seeing:
Google Parking Changes Approaching
Domain Parking Changes Part2
You raise the point about Google vs Yahoo. There are a number of pros and cons for each company. I won't go into great detail, but some that come to mind:
- Google have a larger advertiser base for "longtail" keywords
- Yahoo allow greater flexibility with parked pages. eg. content
- Google monetize more International traffic
- Yahoo don't require the web results which Google enforce
Seabass said:
Also, why is there not a search box on the first page. You give five links or so only and half of them are not even targeted after doing the optimization.
I have sent the request to include a search box on Fab+ 1-click landers. This is currently in the queue of things to do. As soon as it's implemented I will let you know.
The way Google's system works is that they rotate through different ads to determine the most appropriate result set. Keyword targeting is used to assist ad targeting, but their system will also experiment to determine the best monetization. Google's ad system is constantly learning and will adapt to choose the best monetization for domains.
Seabass said:
Also, when are you guys going to add some more photos......your selection is extremely limited. Parked.com has over 15,000 photos. Your selection is very paltry and that hurts the CTR.
As far as our images go, if you encounter a domain where you can't find a relevant image in our library please send a request to your Account Rep (or Support at Fabulous dot com) who can submit it to our graphic department for inclusion.
As a large domain portfolio owner ourselves and being in the industry for over 10 years now, we have found that there are some domains that work better on a Google feed and there are some that perform best at Yahoo.
I've mentioned this a number of times previously (quite possibly in this thread already) that it is important to test your domains across a variety of parking platforms. Again, some are suited to Google feeds, other Yahoo. Even between Google/Yahoo providers some domains will perform better at different companies. eg. Fab vs DS vs Sedo vs ND or HitFarm vs Parked vs Smartname.
I think it's becoming more and more important to diversify the way domain owners monetize their portfolio. As they say, "you shouldn't put all your eggs in one basket," so you shouldn't rely on the one revenue stream, ie. PPC revenue. For this reason it's worth spending time developing some of your names and also trying to sell some of your domains.
Some may have already seen this, but our domain sales continue to generate more revenue than our parking business, see this
article.
I hope this answered all the questions/comments. Let me know if anyone has any other concerns.
Cheers,
Mike
Fabulous.com