We have noticed a drop in EPC network wide on domains monetized with us and have put it down to a number of factors, taken from our recent
Quarterly Report.:
- The weaker economic environment in the US
- Generally fewer advertisers (as observed by Dark Blue Sea) leading to a reduction in bid prices and coverage and hence overall yield received by Dark Blue Sea
- Changes to the way that online advertisers can place advertisements via the advertiser interfaces of the major search advertising networks; and
- An overall uncertain strategic landscape stemming from the unsuccessful takeover bid for Yahoo by Microsoft and the subsequent outsourcing of search advertising to Google by Yahoo.
There have been a number of forum and blog posts about this also, it seems that all of the Parking companies are experiencing the same thing. I would also recommend reading the following blog posts, from someone who seems to have inside knowledge at Google, which may also explain the decline in revenues we are all seeing:
Google Parking Changes Approaching
Domain Parking Changes Part2
Cheers,
Mike
Fabulous.com