Domain Cost Club

Are brandables done for good?

Discussion in 'Brandable Domain Discussion' started by dbustin, .

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  1. dbustin

    dbustin Established Member ★★★★★★★★★★

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    All one has to do is look at the recent postings of "brandbucket selected" domains being auctioned for less than $100. I've had numerous domains selected to brandable marketplaces, and havent made any sales and have often found that their value in public auctions is way less than what places like brandbucket advertise. To be fair they are targetting endusers, start ups that really need a great brandable name, but when you are trying to tell me a domain I can't sell for $100 anywhere else is worth $3-4k I get suspicious. Now i have definitely cooled off on brandables since February. With the removal of free listings to brandbucket they are now making money on every name they accept, which may have an influence on the quality of names they are accepting. Anyways, just my two cents, I dont mean to solo out brandbucket but they are the most talked about.
     
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  2. Recons.Com

    Recons.Com Business Member Business Account VIP

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    A lot of focus has shifted into liquid domains, which brandables are not.

    It will come back when the dust will settle.
     
  3. Mahogany

    Mahogany Active Member VIP

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  4. disaac81

    disaac81 Active Member VIP

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    Brandables are still in demand, just check out namebio or DNGeek and you will see loads of great ones that sell every week.
     
  5. pokainc

    pokainc Top Member VIP ★★★★★★★★★★

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    Just got a tentative agreement for a brandable I had bought 1 month ago for reg fee. Sale price is 1.5k (not brandbucket).
     
  6. cocaseco

    cocaseco Active Member VIP

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    Brandables will always be in demand as long as there are new products and new companies. The money that BB makes off of the listings isn't going to keep any any company growing. Honestly, the sales look to be about as good, or as bad, as ever. The brandable market here has nothing to do with the brandable end-user market. Brandables are not collectibles. For me, I have actually liquidated everything but brandables and completely cashed out of the silly trendy domains like 4L's and 6N's. My brandable sales have been VERY strong this fall, after a VERY slow summer.
     
  7. disaac81

    disaac81 Active Member VIP

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    Very true, if there is something that will always be true, it is that new companies are formed everyday and new products or apps are developed that need 'branding' and a brand presence.

    Brandables will always be in demand, it is just not what you might call 'liquid', you have to wait, or reach out. Obviously the economic situation can dampen or increase the demand accordingly.
     
  8. DNScholar

    DNScholar DNScholar.com

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    Brandables will be there as long as Business entities.
     
  9. Dominic Belley

    Dominic Belley Four Letter Acronyms VIP

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    You are digging out old threads DNScholar.

    The funny thing is that I am going the exact opposite way :)
    I am done with all type of domains except "silly trendy domains like 4L's".
     
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  10. biggie

    biggie Top Member VIP ★★★★★★★★★★

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    Are brandables done for good?

    it depends on what's considered "brandable".

    being unique, has always been enticing quality
    but with copy cat trends,the difference is lost

    then it's no longer about creative conception, but repetition and redundancy.

    imo...


     
  11. DNScholar

    DNScholar DNScholar.com

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    The fun thing is you can guess price for all other domain variations except Brandables and that's make them :xf.cool:
     
  12. Billy Wagner

    Billy Wagner Nameplicity.com VIP

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    They're not done, they just sometimes take longer to sell than more fluid domains such as 3L and 4L .com's. If you're not a patient person, I would suggest finding other domain "niches" other than brandables.
     
  13. namefork

    namefork Pick the right name with us ! Business Account VIP

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    Spot on
     
  14. B0NES

    B0NES ExpertDN President

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  15. Nat Hunt

    Nat Hunt Business Member Business Account VIP

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    Definitely not done -- there's a glut of reseller inventory, not a decrease in end-user demand.
     
  16. fatter

    fatter Active Member VIP ★★★★★★★★★★

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    Nat I think you hit the nail on the head, every new domainer regs a ton of made up names(brandable) so the more domainers that enter the field the bigger the supply which drives down prices, while most aren't that creative quite a few are. I think there will always be a good price for the decent ones, the mid level ones will get lower offers , and most no offers
    Joe T
     
  17. aramyus

    aramyus Established Member

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    There are 2 key questions regarding brandable (or should I say rather invented brandable because keyword or almost-keyword domains can also be brandable)

    - find if your domain corresponds to what is being sold currently.
    There are many pronounceable domains available, yet, many startup prefer to buy something fancy.
    I doubt an oo domain like yahoo or google would get the same enthusiasm as 15 years ago.

    - find a buyer for your domain
    If the domain is purely invented, it can be used for any business activity, and finding an interested buyer may be quite difficult. BB is very active in reaching the startups, but they sell perhaps 1000 domains per year out of 30-40k listed. So it's no surprize that some domainers prefer to sell at a distressed price rather than waiting perhaps 5-10 years.

    My own experience is that it's not difficult to find a free domain even in some of the most competitive industries. It won't be a super-star, but it can do the job for the majority of new businesses. So the market for brandable is narrow, but it definitely exists and will continue to prosper.
     
  18. UXela

    UXela Active Member VIP

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    Here on nP it looks like the BB accepted / published or just general brandable domains are getting a lot less attention lately and sell for measly prices.
    A few months (if not weeks) back you would have gotten $15 - $20 on auction for a mediocre BB accepted domain name. Now you're getting $10 or something or less.

    This puzzles me since I actually did 2 sales on BrandBucket directly this month alone.

    So: short answers:
    • brandables are not gone for good - there is user demand for these names
    • looks like if you are pressed to sell to a reseller (read nP member :) ) you will get a very low price for your brandable domain
    Even shorter:
    • dead if you want quick flips / quite alive for long term
     
  19. forge

    forge yep VIP

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    Far majority of domain collectors expecting some sort of lottery win from xyzbrandname are simply delusional. Everyone now thinks they're a marketing genius.

    Total market saturation in a market that was never particularly strong to begin with, imo.
     
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  20. UXela

    UXela Active Member VIP

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    With me:
    • Started with BB and brandables in general in July 2016
    • July 2016 sales: 0
    • August 2016 sales: 0
    • September 2016 sales: 1 BB ($1895 minus commission) + 1 direct ($499 minus sedo fee)
    • October 2016 sales: 2 ( $3390 minus commision) + 1 direct ($800 minus NameSilo fee)
    All in all I can't say it's going that bad.
    Total brandable portofolio size: ~200 domains (what I consider brandable)
    Names with BB: 38 (what BB considers brandable :) )
     
  21. Templr

    Templr Business Member Business Account VIP

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    The huge demographic of 'brandables' can be pie-graphed. The stock that DNGeek reports on is usually quality and should demand $2-5K.

    IMO, @Nat Hunt has nailed it with the glut of reseller inventory, especially with unrealistic pricing.

    BB are heading to the back burner, the only thing that's currently keeping the flamr alive is their age/SEO.
    You should really set up a cool lander at least 30% less for a starter.
    It's not hard nowadays with CMS.
     
  22. gary-glen

    gary-glen Established Member

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    My opinion:
    Yes, brandables is a tricky business, yet when a business needs a short memorable name...what's their choice?
     
  23. RegBoss

    RegBoss Business Member Business Account

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    Hello everyone. I have a domain oilgenius(dot)com Would you consider it brandable? Or am I better off trying to peddle it to an oil tycoon for their personal site?
     
  24. .NJ

    .NJ Active Member VIP

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    The issue isn't brandables....

    It's the platforms like BB and what they are accepting now.

    When they first started they were only accepting "quality" brandables.

    This method of acceptance kept the market and value strong for brandables.

    Now they accept any turd domain as long as the $10 listing fee is paid.

    This method has caused an influx of sh*t domains flooded in the market and labeled as "BB accepted".

    So in turn we get a false reading of the brandable market.

    The market is alive and well....if you have the right names.

    Kevin
     

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