Brandables trend

Hello!

Around three or four months ago, I reach my top amount of domains published at BrandBucket – 95 (with 2 sold). Back then, I was in the top 11% of domainers with the most domains, according to my BB dashboard (saying my portfolio was larger than 89% of BB sellers).

A few days ago, with no new domain added to my BB portfolio, I noticed my BB dashboard indicated that I had a portfolio larger than 90% of BB sellers. This means I’m now in the top 10% of sellers with the most domains at BB.

Considering that the total number of published domains hasn’t decreased but has been constantly increasing, this can only mean that there are fewer sellers with large amounts of domains and also, possibly, that these fewer domainers now hold even larger portfolios than before.

Usually, this type of trend (concentration of large amounts of assets in fewer hands) indicates a tendency for monopolies.

What are your thoughts on this? Is it possible that the smaller portfolio owners are moving away from brandables? Or simply moving away from BrandBucket? Might the monopoly trend hinder the possibilities of the little guy making a few sales in BB? Is this the reason we see so many “BB published” domains sales here on NP? How do you see the evolution of the brandable niche?

Best regards!
Ruben

 

There are more people joining.

If there were 100 sellers and you were the 10th largest portfolio - you would own a portfolio larger than 89% of BB sellers. (89 out of 100 sellers would have a smaller portfolio than you).

If there are now 110 sellers and you were the 10th largest portfolio - you would own a portfolio larger than 90% of BB sellers. (99 out of 110 sellers would have a smaller portfolio than you).

I'm sure there are a lot more sellers than that, but you get the gist of the maths.

 

^^^

 

Hello!

That's a good point and makes total sense!

On the other hand, it can be just my impression, but it seems to me we see everyday more batches of BB published and approved domains up for sale, here on NP. Do you think this is not relevant enough?

Thanks!

 

Relevant to what? I don't understand the question.

There are many here that make a nice little income by getting names on BB then selling them here for a small profit. Whilst that's not for me, I can understand why some people would choose to do that.

There are others too that decided that brandable domaining isn't for them and either leave domaining totally or concentrate in another area that works better for them.

I've seen many domainers come and go from NP over the years too, and yet it's still a thriving community.

 

Relevant to the understanding of the trend that fewer people hold larger porfolios on BB (besides your well-observed math explanation).

What I'm trying to understand is if this particular niche is acting as sort of a bubble, at least for the small domainers, about to burst due to its lower liquidity. If this is the case, we will need large portfolios to be able to make a few sales (enough to cover the renewal costs, at least). What do you think?

I'm not sure if I'm transmiting my ideas properly...

 

I think I understand what you are trying to say though

But I don't follow the train of thought that most people have, being there are X amount of sales split between Y sellers.

If I had a 100 portfolio of perfectly pronouncable totally made up 4 letter brandables on BB plus a 100 portfolio of perfectly pronouncable totally made up 7 letter brandables on BB. I would expect to sell more from my 4 letter portfolio. Of course I would, not only are they nicer, but there is an existing liquid market for 4 letter pronouncables, so they could be sold to end users or other speculative domainers. (Effectively I increase my potential buyer base by investing in 4 letters domains).

and again...

If I had a 100 portfolio of domains that had existing companies using other extentions on BB plus a 100 portfolio of made up keyword-suffix domains on BB, I would expect to sell more from the existing company portfolio.

This is where I see people not understanding how to use BB to their advantage. They get any old name on BB and expect to sell the same amount of domains as someone who has used a strategy. Obviously, they won't!

And we can take that a step further... if you have a strategy, why use BB at all? I can think of lots of reasons:
I get more money in my pocket selling a domain on BB than selling a domain myself.
I don't have to negotiate with anyone (something I'm not good at).
Set and forget. I have spent hours/days negotiating a sale. I could have spent that time elsewhere.
I double my chance of selling (strategy + BB advertsing/traffic).
The list goes on...

 

The difference (89% - 90%) is so small , it could be insignificant.

 

i have 9 names left (the others sold) and im 70% higher than most - that means there mus be a lot of one off accounts (1-8 names)