Michael Krell is the most prolific seller on BrandBucket, month in and month out Michael racks up at least a dozen sales. One name that was reported sold in May was TechBetter.com, the name apparently sold for $2,395 according to DNBolt.com. The whois has updated and the buyer is WalMart. The fixed pricing of BrandBucket may have saved WalMart some money and cost Michael some. It stands to reason they had a bigger budget than $2,395. Now you can’t get caught up in the hype of some that think a Fortune 500 will pay six figures because they can afford to do that. Source So, the learning is, you should know who you are dealing with. Of course you can't do that when putting a Buy Now price on your names on marketplaces, and also on brandables when putting them on sites like brandable marketplaces, but the buyer research can be done in other cases, which helps you determine the final price for the domain.