Well, in fairness a potential buyer would already have had to factor in all the previous debacles as well.
I am sure plenty of parties would be turned off by the content they host, the massive data breach, and many other past controversies.
Also, when you buy a company you are buying all the assets AND debts, so any potential buyer would have had to honor these debts.
Brad
Sure. That is self-evident. Even with that, a potential suitor might be willing to pay actual money even if the company has negative equity on books. You can factor in strategic considerations, current customers, synergies, growth etc.
What I am saying is that all those offsetting positive considerations are out of the window as well.
Yes, the company was considered toxic by many, but one could argue that it was done deliberately. If 20% of the population likes that kind of stance, they could disproportionately favor the company. Given how small Epik's market share is, I always thought that it was kind of marketing strategy by Rob. The guy seemed too pragmatic anyways.
But... Once you are in the territory of taking away customers' money or even withholding it for the extended time with zero communication and/or assurances, there is no market segment that likes that.
So, yes, it is different this time and it might be the last nail to the coffin.
If, in fact, we are up to the most negative scenario that there is no money and they are dragging their feet, then we can speculate about the reasons for such a behavior.
1. They are blocked from activities by regulator until they meet certain requirements and/or settle. If it is about requirements, though, the disclosure would have done much less damage than the current line of behavior. If there is a settlement required, on the other hand, they might be scrambling to collect all money they can and pay it off and then start slowly paying off the clients.
2. There are no funds at Masterbucks and either they, again, expect that they can collect enough soon enough and pay it off and then rectify the situation, or they are just "buying" time hoping that there might be some miraculous positive development. If Rob really believes in all the stuff he preaches and is not just taking advantage of the believers, then this could be a possibility.
What is also interesting is that the minority shareholders are keeping silent although they are entitled to disclosures about the real situation by law.