Now, the Blooker
Prize, for best blook
Blook, you say? That's a book from a blog.
By Heidi Dawley
Mar 14, 2006
We have the saucy diary of a London call girl and the gastronomical trials of a woman attempting to recreate hundreds of Julia Child’s recipes. There's as well the cholesterol-busting quest of a man who aims to find a café serving the ultimate full English breakfast.
These are all books, and they share one thing besides their quirky subjects. They are also blooks. That's a new term to many but one we can expect will become a lot more common. A blook is a book that's been created off the back of a blog.
These three blooks also share another quality. They're all in the running for the Blooker Prize, a newly created literary award with a very similar name to the longstanding Booker Prize award. Created last October by Bob Young, founder of self-publishing web site Lulu, the Blooker Prize will choose the best non-fiction, fiction and comic books based on blogs.
As blogs, which are in essence a publishing medium, migrate from the periphery of the web to the media mainstream, the business of turning them into books has become the rage for a new breed of publishers in their eternal search for hits.
"The central point in all of this is that the web at this point is still, more than anything else, a written medium. Thus it is the natural habitat of the next generation of literary greats," explains Stephen Fraser, spokesperson for Lulu.
Certainly some of the blog-to-book efforts have already made a splash in the print world, including, Belle de Jour’s book "The Intimate Adventures of a London Call Girl," and John Battelle’s book on Google called "The Search."
In fact Belle de Jour’s book is among the 16 titles that were shortlisted from the original 89 entries in the Blooker prize competition. Winners will be announced on April 3.
Some of these books have been sought out by more mainstream imprints, while others have been brought to the print world by self-publishers like Lulu. There is even a British publisher called The Friday Project, which focuses specifically on turning internet sites, including blogs, into books.
"There is so much untapped talent on the web. And at the moment they are publishing their efforts for free. But turning their blogs into books means that their work will be brought to a wider audience," explains Clare Christian, director of the Friday Project.
With so much discussion of the print content, such as newspaper and magazines, migrating to the internet, blooks are an interesting example of quite the reverse happening. "Print is not disappearing. Consumers are still showing that they value print as a delivery option for their content," says Fraser of the trend to publish blogs as books.
Indeed, Christian believes that the blogs-to-books trend has not yet reached its peak, expecting that blooks will become even more marketable this year and next. That will suite Lulu just fine, because as soon as they have finished this year’s competition, next year’s will begin.