- Impact
- 114
Hello all,
I was just reviewing the recent post from Domaingang news, "Desktop.com goes on sale as company rebrands itself to Webtop.com". The reason for the rebrand is supposedly to better align with their SaaS services. You can read more about the article here:
https://domaingang.com/domain-news/...ale-as-company-rebrands-itself-to-webtop-com/
Anyway, I have lots of questions, but a lot of my ideas that I've been thinking are, how is this any good for their brand?
Couldn't we research and come to some kind of consensus that "desktop" is hypothetically more recognizable to consumers, than "webtop"?
If this is the case, then they are downgrading and missing on an opportunity to redirect their desktop.com domain to webtop.com, which would probably generate them more revenue over time than what they will get from auctioning off desktop.com --
you could convert type-in traffic to SaaS sales. I just don't understand how they didn't see this, or what the logic is. Curious to hear your thoughts,
David
I was just reviewing the recent post from Domaingang news, "Desktop.com goes on sale as company rebrands itself to Webtop.com". The reason for the rebrand is supposedly to better align with their SaaS services. You can read more about the article here:
https://domaingang.com/domain-news/...ale-as-company-rebrands-itself-to-webtop-com/
Anyway, I have lots of questions, but a lot of my ideas that I've been thinking are, how is this any good for their brand?
Couldn't we research and come to some kind of consensus that "desktop" is hypothetically more recognizable to consumers, than "webtop"?
If this is the case, then they are downgrading and missing on an opportunity to redirect their desktop.com domain to webtop.com, which would probably generate them more revenue over time than what they will get from auctioning off desktop.com --
you could convert type-in traffic to SaaS sales. I just don't understand how they didn't see this, or what the logic is. Curious to hear your thoughts,
David