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domains Atom launches Cloud Broker program

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equity78

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Atom.com announced their Cloud Broker program on X and all the details are on their helpdesk. So now if you want to promote Atom premium listing domains, you can. Here is what it says for the broker side, their is a bunch of info for sellers as well. How Does It Work For Cloud Brokers? […]
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The views expressed on this page by users and staff are their own, not those of NamePros.
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Well it seems everyone will be a broker now, hahaha. One thing they have to make sure of is that someone does not approach a potential TM owner, maybe the name will not be lost in a UDRP but who needs the stress of all that. They are going to need strict Terms and Conditions to sell other people's names.
Their terms do state, "Directly targeting Trademark holders of specific domains is prohibited.".

But we all know how well people follow instructions...

I would have preferred it if they made you apply to be a cloud broker and select brokers based on their experience, existing domains, social media, etc.
 
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I'm on the fence but decided to include a few of my domains. Putting TM issues aside, if there's an obvious potential buyer (like a hyphen upgrade), how do we track how many times they've been contacted? They might get calls from different people about the same domain multiple times, which is an obvious quality control issue.:unsure:
 
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Apart from the UDRP risk, I assume these 'brokers' will be posting (spamming) lots of links everywhere with their affiliate code attached to it. Several instances with different affiliate codes, even. Such a presentation can be harmful. And it may be a lot of work to cleanup for the potential end-user that will buy the domain.

The complete price history of your domain will be documented everywhere, as well. Which is also what you don't really want.
 
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Current status, just after the announcement:

A total of 13,172 Atom domains have opted-in to be available in the Cloud Broker program (11,560 Premium, and 1,612 Standard listings)

https://www.atom.com/cloud-broker/all
 
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I guess, the next upgrade is $500 Atom University front-runner course.
 
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This is one of countless ideas that are great in theory but not in practice.
 
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Their terms do state, "Directly targeting Trademark holders of specific domains is prohibited."
As a caution to domainers:

Even if you will win the UDRP, you'll still need to pay a thousand dollars or more to fight it effectively. You don't get that money back when you win.

That can get expensive, fast.
 
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This could have a negative impact on the Atom brand itself, depending on how this turns out and how all cloud broker affiliates will present themselves. Will they pose as Atom employees?
 
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Atom in their announcement:

"This feature leverages the power of over 300,000 creatives and affiliate partners to transform outbound marketing."
 
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Atom had created a similar feature before: https://helpdesk.atom.com/en/articles/4553626-white-label-marketplace-for-entire-atom-catalog

In the white label marketplace you can already include the whole catalog under your own domain and start the outbound marketing and receive commission when the name sells.
That's not something similar. The Cloud Broker Program was therefore not announced by Atom as something that already more or less existed. This is completely different, as it involves active outbound by an army of affiliates who target companies without the necessary experience, track record, or license.
 
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14,499 domains in the opt-in, atm.
 
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Allow me to say something positive about this initiative.

Atom has apparently realized that an opt-in to this program is better than including all domains in this program by default.
 
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