news Recovering from a traffic drop after rebranding with a new domain name

[News]

When your customers start searching for the new site and visiting the new domain, along with the proper URL migration implementation, you’ll see the flip normally happen within two days to two weeks, depending on the size of the site and your external brand strength.

Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. Now, they evaluate how it stacks up to other pages in their indexes. Chances are you’ll lose a bit, even if it is the best because you’re shocking the system too much...

Read More