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rebranding

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  1. Lox

    domains NordVPN.com rebrands as NordLayer.com

    The rebrand is set to facilitate the company’s move towards the Secure Access Service Edge (SASE) framework, the industry standard in cybersecurity for organizations. The new name signifies an adaptive security layer that protects businesses against ever-evolving cyber threats. NordLayer...
  2. Lox

    domains NordVPN.com rebrands as NordLayer.com

    The rebrand is set to facilitate the company’s move towards the Secure Access Service Edge (SASE) framework, the industry standard in cybersecurity for organizations. The new name signifies an adaptive security layer that protects businesses against ever-evolving cyber threats. NordLayer...
  3. Lox

    domains Apollo rebrands VerizonDigitalMedia.com to Edgecast.com

    The former VerizonDigitalMedia.com Services unit, including its serverless and Content Delivery Network (CDN) services, has rebranded as Edgecast.com as Apollo Global completes its acquisition of Yahoo!/Verizon Media. ... The original EdgeCast Networks Inc was founded in 2006 before being...
  4. Lox

    domains Apollo rebrands VerizonDigitalMedia.com to Edgecast.com

    The former VerizonDigitalMedia.com Services unit, including its serverless and Content Delivery Network (CDN) services, has rebranded as Edgecast.com as Apollo Global completes its acquisition of Yahoo!/Verizon Media. ... The original EdgeCast Networks Inc was founded in 2006 before being...
  5. Crysis

    domains Chinatown Market Rebrands to "Market" (marketmarketmarket.com)

    According to the Los Angeles-based streetwear brand’s Instagram post, its original name “was inspired by the shops, people, and vibrance of Canal Street and Chinatown in New York.” “But it’s not our name to use. We did not do enough to consider what this name would mean to the communities in...
  6. Crysis

    domains Chinatown Market Rebrands to "Market" (marketmarketmarket.com)

    According to the Los Angeles-based streetwear brand’s Instagram post, its original name “was inspired by the shops, people, and vibrance of Canal Street and Chinatown in New York.” “But it’s not our name to use. We did not do enough to consider what this name would mean to the communities in...
  7. Crysis

    branding Vegan Restaurant Chain By Chloe Rebrands as Beatnic

    The menu items at this fast-casual vegan joint may be hip and trendy, but there’s a good amount of history behind the beginnings of the brand. After enduring both a lengthy lawsuit and bankruptcy, the owners of By Chloe sold to investors who plan to rebrand the restaurant to Beatnic. Read more...
  8. Crysis

    branding Vegan Restaurant Chain By Chloe Rebrands as Beatnic

    The menu items at this fast-casual vegan joint may be hip and trendy, but there’s a good amount of history behind the beginnings of the brand. After enduring both a lengthy lawsuit and bankruptcy, the owners of By Chloe sold to investors who plan to rebrand the restaurant to Beatnic. Read more...
  9. Lox

    domains Gozoop.com acquires Stratton; rebrands it as Sm(all)???

    The Gozoop.com Group has acquired Digital Agency StrattonCommunications.com. This is Gozoop’s fifth acquisition. Before this, the group had acquired Red Digital in 2013, which is a part of the Dream11 Group, iThink in 2014, 56 Blue Lights in 2016 and Hat Media in 2018. After the acquisition...
  10. Lox

    domains Gozoop.com acquires Stratton; rebrands it as Sm(all)???

    The Gozoop.com Group has acquired Digital Agency StrattonCommunications.com. This is Gozoop’s fifth acquisition. Before this, the group had acquired Red Digital in 2013, which is a part of the Dream11 Group, iThink in 2014, 56 Blue Lights in 2016 and Hat Media in 2018. After the acquisition...
  11. Lox

    domains Bitwala.com rebrands as Nuri.com

    Nuri — formerly Bitwala; How To Manage An Ambitious Rebranding Near the end of last year, I was stopped in the hallway of our office (in between Covid lockdowns) and was asked to lead the technical side of the redesign and rebranding efforts of Bitwala to Nuri. Since I was building the Bitwala...
  12. Lox

    domains Bitwala.com rebrands as Nuri.com

    Nuri — formerly Bitwala; How To Manage An Ambitious Rebranding Near the end of last year, I was stopped in the hallway of our office (in between Covid lockdowns) and was asked to lead the technical side of the redesign and rebranding efforts of Bitwala to Nuri. Since I was building the Bitwala...
  13. Lox

    interviews How Big Media Rebrands Top to Bottom – With Audacy.com

    On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy.com, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and...
  14. Lox

    interviews How Big Media Rebrands Top to Bottom – With Audacy.com

    On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy.com, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and...
  15. Lox

    domains GB Auto Service rebrands as Sun.Auto

    GB Auto Service, Inc., a portfolio company of Greenbriar Equity Group, L.P., today announced a change to its corporate identity that builds on a well-established brand and more strategically aligns it with long-term expansion plans. Effective immediately, the company, which boasts a portfolio of...
  16. Lox

    domains GB Auto Service rebrands as Sun.Auto

    GB Auto Service, Inc., a portfolio company of Greenbriar Equity Group, L.P., today announced a change to its corporate identity that builds on a well-established brand and more strategically aligns it with long-term expansion plans. Effective immediately, the company, which boasts a portfolio of...
  17. Lox

    domains ServerCentral.com rebrands as Deft.com

    ServerCentral Turing Group (SCTG), a cloud, network, and data center managed service provider, has completed an extensive rebranding initiative to better convey its expertise in converting complexity into success for businesses large and small. The rebrand includes a new website, logo, and name...
  18. Lox

    domains ServerCentral.com rebrands as Deft.com

    ServerCentral Turing Group (SCTG), a cloud, network, and data center managed service provider, has completed an extensive rebranding initiative to better convey its expertise in converting complexity into success for businesses large and small. The rebrand includes a new website, logo, and name...
  19. Lox

    domains SerialBox.com is now Realm.fm

    We've rebranded! We used to be Serial Box but we fell through a portal, and now we're Realm. We've got a new logo, a mascot (say hi to Ruby!), and a new lewk (type nerds, rejoice!) Why the name change? Well, we wanted something shorter, sweeter, and easier to spell. We’ll always love the pun...
  20. Lox

    domains SerialBox.com is now Realm.fm

    We've rebranded! We used to be Serial Box but we fell through a portal, and now we're Realm. We've got a new logo, a mascot (say hi to Ruby!), and a new lewk (type nerds, rejoice!) Why the name change? Well, we wanted something shorter, sweeter, and easier to spell. We’ll always love the pun...
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