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  1. Lox

    branding The rise of corporate rebranding

    Between the lines: To remain competitive and keep up with the pace of business transformation, brands typically need a refresh in voice or appearance every five to 10 years, advise Lippincott brand strategists. "Companies often need a visible marker of change. Sometimes that can mean...
  2. Lox

    branding The rise of corporate rebranding

    Between the lines: To remain competitive and keep up with the pace of business transformation, brands typically need a refresh in voice or appearance every five to 10 years, advise Lippincott brand strategists. "Companies often need a visible marker of change. Sometimes that can mean...
  3. NickB

    information ScottsCheapFlights.com upgrades to Going.com

    "Scott’s Cheap Flights, a travel company that started as a newsletter about discounted flight alerts, is moving from ScottsCheapFlights.com to Going.com." "The company explained the rebranding process on its new site."...
  4. NickB

    information ScottsCheapFlights.com upgrades to Going.com

    "Scott’s Cheap Flights, a travel company that started as a newsletter about discounted flight alerts, is moving from ScottsCheapFlights.com to Going.com." "The company explained the rebranding process on its new site."...
  5. NickB

    news Crypto Startup Wins Cybersquatting Dispute Against Deloitte, But Will Still Rebrand

    "Crypto startup “Don't Know Your Customer” has won a decision in its favor in an intellectual property dispute against Deloitte. The startup which provides an anonymous funding service is now rebranding although Deloitte’s cybersquatting complaint was denied...
  6. NickB

    news Crypto Startup Wins Cybersquatting Dispute Against Deloitte, But Will Still Rebrand

    "Crypto startup “Don't Know Your Customer” has won a decision in its favor in an intellectual property dispute against Deloitte. The startup which provides an anonymous funding service is now rebranding although Deloitte’s cybersquatting complaint was denied...
  7. James Iles

    information Top Topics: Have You Noticed a Large Increase in Sales?; Disney Uses Go.com, But for How Much Longer?...

    In this week's Top Topics, we look at Disney's use of the Go.com domain name, and we discuss illiquidity in domain names during an economic downturn. Elsewhere, investors comment on a rebrand, and have you noticed a large increase in sales recently? Disney Uses Go.com, But for How Much Longer...
  8. James Iles

    information Top Topics: Have You Noticed a Large Increase in Sales?; Disney Uses Go.com, But for How Much Longer?...

    In this week's Top Topics, we look at Disney's use of the Go.com domain name, and we discuss illiquidity in domain names during an economic downturn. Elsewhere, investors comment on a rebrand, and have you noticed a large increase in sales recently? Disney Uses Go.com, But for How Much Longer...
  9. Lox

    branding Corel rebrands as Alludo.com

    Corel, a global technology company helping people work better and live better, announced today that it is undergoing a full rebrand, including a new name: Alludo. Alludo had more than 2.5 million paying customer relationships in more than 130 countries across diverse industries this past year...
  10. Lox

    branding Corel rebrands as Alludo.com

    Corel, a global technology company helping people work better and live better, announced today that it is undergoing a full rebrand, including a new name: Alludo. Alludo had more than 2.5 million paying customer relationships in more than 130 countries across diverse industries this past year...
  11. James Iles

    information Top Topics: Pen.xyz Sold for 6 Figures; Can You Park a Domain and Have Email?...

    In this week's Top Topics, we have another six-figure .XYZ domain sale to profile, and we discuss a recent company rebrand to a one-word .COM. Elsewhere, there has been some development in the Eth.link domain name saga. Pen.xyz Sold for 6 Figures So far this year, NameBio has listed four .XYZ...
  12. James Iles

    information Top Topics: Pen.xyz Sold for 6 Figures; Can You Park a Domain and Have Email?...

    In this week's Top Topics, we have another six-figure .XYZ domain sale to profile, and we discuss a recent company rebrand to a one-word .COM. Elsewhere, there has been some development in the Eth.link domain name saga. Pen.xyz Sold for 6 Figures So far this year, NameBio has listed four .XYZ...
  13. Lox

    branding Super.com rebranding to SuperGG.com

    …. Today we are empowered by new owners and choose to change our name, putting a title to the new step of our growth and ambition. We have been all about games, and it makes sense to us that our commitment to games should be solidified in the name we are known by. Our mission is to help our...
  14. Lox

    branding Super.com rebranding to SuperGG.com

    …. Today we are empowered by new owners and choose to change our name, putting a title to the new step of our growth and ambition. We have been all about games, and it makes sense to us that our commitment to games should be solidified in the name we are known by. Our mission is to help our...
  15. Lox

    domains Facemoji.co is now Alter.xyz

    Fast facts Facemoji was founded in 2017 by Robin Raszka Headquartered in NYC with a fully remote team in Prague, Philippines, Spain, and Miami, Facemoji has 18 employees In August 2021, the company raised $3M seed funding led by Play Ventures and included Twitter, Roosh Ventures, Chris Lee...
  16. Lox

    domains Facemoji.co is now Alter.xyz

    Fast facts Facemoji was founded in 2017 by Robin Raszka Headquartered in NYC with a fully remote team in Prague, Philippines, Spain, and Miami, Facemoji has 18 employees In August 2021, the company raised $3M seed funding led by Play Ventures and included Twitter, Roosh Ventures, Chris Lee...
  17. Lox

    domains Bitcoin Cash ABC rebrands to e.cash

    On July 1, 2021 at 12:00 noon UTC, Bitcoin Cash ABC (BCHA) rebranded to eCash (XEC). read more
  18. Lox

    domains Bitcoin Cash ABC rebrands to e.cash

    On July 1, 2021 at 12:00 noon UTC, Bitcoin Cash ABC (BCHA) rebranded to eCash (XEC). read more
  19. Samer

    branding GetUpside rebrands to Upside.com

    I use this to get cashback on gas. They used be GetUpside.com Just got email notified of the change and I could not believe; they managed to get Upside .com “Today with great pride, we announce our company has a new name to match. A lot of thoughtful design went into the update of our...
  20. Samer

    branding GetUpside rebrands to Upside.com

    I use this to get cashback on gas. They used be GetUpside.com Just got email notified of the change and I could not believe; they managed to get Upside .com “Today with great pride, we announce our company has a new name to match. A lot of thoughtful design went into the update of our...