According to an article that was published on MusicRow, the .Country new gTLD extension has some early adopters that might help drive awareness of the new .Country domain names. Awareness is a critical aspect in generating new registrations of the domain names.
According to the article, “The Academy will use the new .country domains to promote events throughout 2015 and beyond.” Should the Academy of Country Music begin using .Country domain names in marketing materials promoting their awards and events, it will get people to focus on the .country extension.
Full Article: http://www.domaininvesting.com/country-get-boost-academy-country-music/Getting the Academy of Country Music on board as an early adopter seems like a big win for the registry, especially if they make good and relevant domain names available to hand register at reasonable prices.
Original Article: http://www.musicrow.com/2014/12/country-domains-available-to-public/