domains ICANN is Building Awareness to Support the ngTLD Next Round

[Lox]

The Final Report specifically discusses the importance of creating early awareness with as many potential applicants around the world as possible. Based on this, the objectives of the communications plan are to:

• Heighten awareness of ICANN and the importance of the DNS
• Lay the foundation for a general understanding of Universal Acceptance (UA) and highlight the availability of Internationalized Domain Names (IDNs)
• Raise awareness about the opportunities created by the next round of gTLDs

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[HotKey]

Good they're raising awareness does it include making registrants aware of renewals being raised at a whim?

It could be like a little notation upon checkout: "By the way, next year if we deem your domain to be valuable we will premiumnize it at three-fold what you thought you were paying but we won't tell you until you renew it".