From dn journal
"Medicare.comchanged hands in a deal worth
$4.8 million. I think the
domain alone would have been worth that figure and if the buyer,
eHealthInsurance Services, Inc., had scrapped the site to build something new, it would have qualified as a domain only sale that we could chart. However, the new owners have kept the original site (which has been a solid revenue producer) and content with very few changes from the original site as shown on a variety of historical snapshots cataloged at
Archive.org."
Maybe Bill Kimberlin still gets the revenues. Way more detail in the Nashville Business Journal article imo.
From:
Domain Name Wire "who DN Journal reported broke the news"
"Medicare.com was a lightly-developed site, so the company got more than a domain name. The site was monetized by lead gen and Google Adsense. It was basically an affiliate site.
eHealth will get some SEO benefits from purchasing the domain name. However, in all of eHealth’s announcements and communications about the deal it has specifically described it as a domain name acquisition. Keep in mind that the U.S. government’s official website about Medicare is Medicare.gov. We all know
what happens when there’s a .com domain name to match a popular .gov website.
It seems clear to me that eHealth would have purchased the domain name even without the site, so I’m comfortable calling this the most expensive public domain name sale so far in 2014.
- See more at:
http://domainnamewire.com/2014/05/0...e-sells-for-4-8-million/#sthash.5aqfGciD.dpuf"
So i thnk it is safe to say this was a domain only sale "as reported by both parties" other than the content at the site, whether there are affiliate revenue details, I can only speculate.