Breaking: GoDaddy To Drop .Com From Logo

[the_poet]

http://www.thedomains.com/2013/03/06/breaking-godaddy-to-drop-com-from-logo/

 

[mjnels]

"if thats what you think about the guy who started eNom in his garage back in the 1990's, alright."

Because you got it right in the past, means you're always going to get it right? That you get a pass for making dumb decisions in the future?

well, im not 100% sure they got it right but you were the one that had the opinion he wasnt even on par with college marketing 101 students.

"they'll leave the site and try finding the real site another way."

Yes, confusing costumers, very good for business.

yesterday i went to this restaurant ive never been to before. i went in the wrong door and ended up inside a baseball card shop.

i got confused. but now i know the correct way in.

"before .CO, what domain would Donuts, Inc had to use?"

I would have picked a name where I could get the .com and if they wanted to build on another extension, that extension as well. The ole' planning ahead.

you would have..but they didnt and it took 1 sale away from .COM by them completely ignoring it.

 

[DU]

There is no one size fits all. The needs of a small lawn mowing service is not the same as an internet startup. You can't have any sensible discussion without acknowledging that.

I recently bought something from someone running a successful business on a .biz mostly through referrals of a forum on a .net. What does that say about .com, .net, .biz?
Nothing.

.com is really only a must for specific market segments (broad geo scope or many professional services which have a false sense of reputation lawyers/doctors/accountants etc.)

Most of the new TLDs are going to support businesses who want their own namespace. It's convenient. So the discussion is irrelevant, imho.

I stand by statement that any small medium business (in most classes) can find a great name for under $1500 every day and twice on Sundays.
In very few cases is the domain the central focus of a business reputation/marketing base. Donuts.CO seem to be doing fine with people recognizing and remembering their name/domain so far. Plus you have to walk the walk if you talk the talk to a certain extent. I don't think they're hurting for people struggling to remember their name.

Generics in the .com are the most overrated asset class in existence today.

 

[mjnels]

exactly. the point here is nearly everyone on the forums are being too absolute about this and speaking about it like its one sports team against another.

another thing i find interesting and mentioned often is how DUMB the average internet user is. this is overblown and people have gotten a ton smarter over the years - i've watched it from the early years where people were scared to buy anything on the internet cause they thought putting a credit card online was insane and thought they had no recourse if the seller didnt send the item. this was a commonly held belief! well what happened between then and now? perception changed.

it isnt so far fetched that some day people will be comfortable using any TLD. its just an address. closing off the possibility that perception changes over time is foolish.

 

[JB Lions]

Thanks for bringing that one up, I forgot about one of the most obvious problems with new extensions. The trust factor, goes back to ingrained. Watch TV for a day, it's all .com or .org. I don't think I ever remember even a .net. Again, alternative extensions already exist. New businesses already can use them, but rarely do. And look at the reg #'s for .me or .co. Do you really think these new ones are going to beat those? When they had the spotlight all to themselves, even Superbowl commercials, renamed stadiums? No, so there won't be that penetration into the market with these new extensions. Meaning most people will never even know they exist.

 

[mjnels]

Again, alternative extensions already exist. New businesses already can use them, but rarely do. And look at the reg #'s for .me or .co. Do you really think these new ones are going to beat those? When they had the spotlight all to themselves, even Superbowl commercials? No, so there won't be that penetration into the market with these new extensions. Meaning most people will never even know they exist.

you're thinking in terms of 1 TLD beating another.. the discussion first has to be about people being comfortable using them as a whole. the people/companies pushing these stand to gain some serious cash by normalizing these things as a whole.

as you've mentioned, we've already seen a superbowl commericial by GoDaddy for .CO - one single TLD! what do you think they're going to do when they have 2,000 products to play with and can approach this thing from every angle?

 

[JB Lions]

"the discussion first has to be about people being comfortable using them as a whole."

We're going over the same stuff. They already exist, alternate extensions. You can find random examples, here and there (exception) but most stick to .com. There is no real market for new extensions, besides domainers.

"as you've mentioned, we've already seen a superbowl commericial by GoDaddy for .CO - one single TLD! what do you think they're going to do when they have 2,000 products to play with and can approach this thing from every angle?"

Do you know how much money it costs just to promote 1 extension? Right now, you just have to get people to remember what comes before the dot. Now they have to market both sides of that dot. Do you think they're drowning in money or something? And more isn't good. It's scattered, too much. It's easier when the spotlight is just on 1 at a time.

What about this question I asked earlier, more than once:

"And look at the reg #'s for .me or .co. Do you really think these new ones are going to beat those?"

Knowing they had the spotlight, had GoDaddy pumping money into SB commericials, had 1 merchant renaming stadiums/commercials and it didn't work. Do you think one of these new extensions will beat them in reg numbers? With so many coming out, those regs will be scattered, some will do better than others. But so many is not a good thing, you're thinking it is. But the problem is, with so many, it's going to be hard for one of those new ones to stand out, penetrate the market.

 

[mjnels]

We're going over the same stuff. They already exist, alternate extensions. You can find random examples, here and there (exception) but most stick to .com. There is no real market for new extensions, besides domainers.

you're saying the number 12 is comparable to the number 2,000. i keep telling you its not.

why do a bajillian brands of clothing exist? do you think only Nike is successful?

Knowing they had the spotlight, had GoDaddy pumping money into SB commericials, had 1 merchant renaming stadiums/commercials and it didn't work. Do you think one of these new extensions will beat them in reg numbers? With so many coming out, those regs will be scattered, some will do better than others. But so many is not a good thing, you're thinking it is. But the problem is, with so many, it's going to be hard for one of those new ones to stand out, penetrate the market.

you're speaking as if this isnt about to happen. im not talking about one standing out yet. that discussion is years away. im talking about them standing out as a whole.

 

[JB Lions]

"why do a bajillian brands of clothing exist? do you think only Nike is successful?"

Because there is an actual market for it, and those other companies have the money to make those brands successful.

"you're speaking as if this isnt about to happen. im not talking about one standing out. this is thinking like a silly domainer."

It hasn't happened to this point. And you keep skipping that one question over because I think you know, there is no way they're going to beat those reg numbers aka no real market penetration.

If I asked you to remember a series of numbers after I say them.

Example A - 2, 4

Example B - 3, 4, 7, 4454, 26346, 22, 463, 2678, 302206, 234096834096, 34, 4, 9, 2, 357, 24643, 994, 263443, 1057, 320, 234634, 236246, 743, 377, 4634, 583423, 934, 8656, 2344, 92, 22, 1567 .......................

Which one is easier?

"im talking about them standing out as a whole."

They're not a whole. You're acting like whole as in 1. It's more as in whole bunch. Here a new extension, there a new extension, one of there, one over here, one everywhere. Flood of them.

 

[mjnels]

the year.... 2015... the new godaddy commerical:


"At GoDaddy - its the future - you can register practically any domain name you want.

from .SHOP .CLOTHING .BUSINESS .MUSIC .WEB .CAR .GAMES .FAST .START

the possibilities are almost endless and new ones are being introduced everyday, visit godaddy today and discover the possibilities of a personalized domain name to suit you and your business.

because at godaddy, its not just a .COM world anymore "

:wave:

 

[JB Lions]

the year.... 2015... the new godaddy commerical:


"At GoDaddy - its the future - you can register practically any domain name you want.

from .SHOP .CLOTHING .BUSINESS .MUSIC .WEB .CAR .GAMES .FAST .START

the possibilities are almost endless and new ones are being introduced everyday, visit godaddy today and discover the possibilities of a personalized domain name to suit you and your business.

because at godaddy, its not just a .COM world anymore "

:wave:

Well of course, suckering domainers is good for business. Serious businesses still won't touch them. Time will tell, I'm sure I'll be bumping this thread in the future and pointing out the low registration numbers and such.

 

[mjnels]

Well of course, they're in the business of suckering domainers. It's worked out very well for them.

domainers are the only ones watching the superbowl?

 

[JB Lions]

domainers are the only ones watching the superbowl?

Of course not, the world does. And look at the reg numbers when a commercial is just focused on 1. New ones will be less. You haven't disagreed with me on that one to this point.

Let me get you on record. New extensions, will one of them beat .co or .me numbers? Yes or no.

 

[mjnels]

Of course not, the world does. And look at the reg numbers when a commercial is just focused on 1. New ones will be less. You haven't disagreed with me on that one to this point.

compared to what, .com?

Let me get you on record. New extensions, will one of them beat .co or .me numbers? Yes or no.

i dont know.

 

[JB Lions]

Compared to .me or .co. Look at their reg numbers. Do you think one of the new ones coming out will beat one of them? Knowing that when they came out, .me and .co had the spotlight to themselves.

 

[mjnels]

Compared to .me or .co. Look at their reg numbers. Do you think one of the new ones coming out will beat one of them? Knowing that when they came out, .me and .co had the spotlight to themselves.

no i know what you're saying there and the answer is i dont know. i would imagine far exceeding those numbers is unlikely for the reasons you've pointed out.

what im asking is - you're saying .CO has low registration numbers. compared to what TLD?

 

[JB Lions]

"what im asking is - you're saying .CO has low registration numbers. compared to what TLD?"

All I'm saying is, the new ones will have less than .co and .me. I can't think of how they could possibly have more. And I think low reg numbers for an extension doesn't bode well for them. There just isn't enough market out there for it. Talking about end users

 

[mjnels]

"what im asking is - you're saying .CO has low registration numbers. compared to what TLD?"

All I'm saying is, the new ones will have less than .co and .me. I can't think of how they could possibly have more. And I think low reg numbers for an extension doesn't bode well for them. There just isn't enough market out there for it. Talking about end users

but why does that matter to me or you?

so lets pretend im a small brewer in the 1980's trying to get people to try my strange beers. they're delicious but nobody is comfortable with them because i made them in my basement and if you aint the king of beers i want no part of you sir. so i sit and watch through the 1980's and 90's people try to open small breweries and fail every time. eventually people were open to something different though..

QUESTION: did the failure of others years before harm me while i sat there observing? if the answer is NO then why am i concerned with godaddy and all these other clowns that might lose money in the process of paving the way to making people aware they exist.

 

[JB Lions]

but why does that matter to me or you?
.

Because we do domaining and are having a conversation about it?

Some of my responses were in regard to what you first said:

"hello opportunity.."

"yeah, but when the "noobs" become the masses it becomes the new normal."

"you can hear 2,000 screaming people much louder than 20."

That comes across as you think this will be successful.

As far as your beer analogies, goes back to market. Let's set aside beer and talk about cola. Is there a market for new cola? Coke and Pepsi, pretty much satisfy most people's cola thirst. Nobody is knocking them from the 1,2 spot. If you don't like those, there is RC, store brands, some cola I've never heard of etc. You can try to bring a new cola to the market, but probably won't be successful because there is no real market there, just like these new extensions. Besides domainers again.

 

[mjnels]

Because we do domaining and are having a conversation about it?

Some of my responses were in regard to what you first said:

"hello opportunity.."

"yeah, but when the "noobs" become the masses it becomes the new normal."

"you can hear 2,000 screaming people much louder than 20."

That comes across as you think this will be successful.

i think it will get noticed, unlike before.

As far as your beer analogies, goes back to market. Let's set aside beer and talk about cola. Is there a market for new cola? Coke and Pepsi, pretty much satisfy most people's cola thirst. Nobody is knocking them from the 1,2 spot. If you don't like those, there is RC, store brands, some cola I've never heard of etc. You can try to bring a new cola to the market, but probably won't be successful because there is no real market there, just like these new extensions. Besides domainers again.

look at where the entire beverage industry was, say 30 years ago and look at it today. there is an abundance of choice beyond coke and pepsi.

so how did all the other brands break through to where we are today?

 

[DU]

Compared to .me or .co. Look at their reg numbers. Do you think one of the new ones coming out will beat one of them? Knowing that when they came out, .me and .co had the spotlight to themselves.

This is whose criteria for success?

Registry? No.
Registrars? No.
End users? No.

You dont have to be Busch to make a great living off beer. The new TLDs are not being created equal.

 

[JB Lions]

Domainers for one. Why would you invest in extensions that there really is no market for? .me is less than 700,000. I think .co cracked a million, haven't kept up with it. Most of the new ones will probably be a few hundred thousand at best, most parked by domainers. I guess it's how you define success. Those would be low numbers to me and not really getting developed at all, so not successful to me.

 

[mjnels]

markets for crap like this are created every day out of thin air. "market" is not a code word for "things we require to survive in life."

ive sold computers on the internet for the last 10 years. in fact aside from when i was in high school ive never worked for anyone else. but compared to best buy or walmart my "numbers" are pathetic.

 

[alien51]

I am so blind to all these marketing crap in this planet, that i didn't even notice there's a ".COM" on that Godaddy logo.

But for a business engaged in selling domain names in various extensions, it does make perfect sense to "de-emphasize" any marketing symbol that dampens interest on your other goods.

I'm not even sure why they put that ".COM" on their logo in the first place.

 

[mjnels]

i can vaguely remember one of their sayings being "get your .COM domain name at GoDaddy." back in the dayo having .COM in your logo meant you're internet. but most things are "internet" now anyway.. going further back it seems like some of the earlier advertisements on TV for many products would more often say things like "log onto the internet and visit us at www.websitehere.com"

this will probably happen again with gTLD's at first to make people realize they're websites.. "go to our website at thissilly.gtld"



check out this commercial, pay attention to the end.. you wouldnt wanna do this in 2015:

[ame="http://www.youtube.com/watch?v=b6tqb_yCvOE"]http://www.youtube.com/watch?v=b6tqb_yCvOE[/ame]

 

[DU]

Domainers for one. Why would you invest in extensions that there really is no market for?

Who defined the market as domainers?

Let's not lump together managed, open, and closed TLDs together.