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The first half of 2019 has been great for domain sales with the rate of NameBio-reported sales up 28% and the average price up almost 17% compared to full year 2018. The sales rate is up in all three major legacy extensions .com...

Adding a color to a word can make a memorable brand.

A brand like RedBull provides a brand icon known around the world.

The color purple could mean many things, but the mattress company Purple has acquired the name in the .com...

Dictionaries define more than a dozen ways that the word the can be used, but as a leading part of a domain name it is most used as a definite article

used as a function word before a proper name to indicate the distinctive...

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Each July I take a look at domain name sales from the first six months of the year, comparing to the similar period from the preceding year. Taken across all extensions, 2021 is off to a roaring start, with the number of sales up 27.6%...

The first six months of 2023 resulted in just over 70,000 NameBio-listed domain sales in total, with a dollar volume of just over $66 million.

That is a decrease of 21.5% in sales dollar volume compared to the same six...

Over the past five years the average price for domain name sales listed in the NameBio database is about $1473, compared to $1306 for year 2019 alone. In the first part of this series I looked at domain name sales volume, while this...

In recent years the total domain name sales volume reported in the NameBio database has ranged from just under $110 million in 2018, to almost $142 million in 2019. This includes results from all domain extensions, but only includes sales...

Most domain name marketplaces do not report sales, at least not fully, so it is difficult to assess their reach and effectiveness.

If you have a large and successful portfolio, and have been in domain investing for some years, you probably have...

One measure of domain name sales success is the sell-through rate (STR). For your own portfolio, that is simply the number of domain names that sell in a time period, usually one year, divided by the average number of domain names for sale...

The question of whether aged domain names have greater value has been discussed in various NamePros threads over the years. Here are a few of the points expressed:

• Age by itself does not determine the worth of a domain name.
• In the...

Darpan Munjal of SquadHelp has been sharing great data insights on brandable domain names. I reached out to him for permission to summarize the data, and to get additional information.

As Darpan wrote in 2021,

Data and analytics...

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Many great brand names have been built around animals, such as Puma, Jaguar, RedBull, FireFox, DuckDuckGo and many others. The animal provides a concrete image on which to build the logo and brand. Many times some aspect off the name hints at...

Almost everyone appreciates the beauty of flowers. Flower names can translate into great brand possibilities. In this article I start with a list of flower names proposed by NamePros members to see how used they are in corporate names, in...

On NamePros, and on social media, a number of investors have mentioned that the last month or so has seen a significant downturn in the domain name aftermarket, both in terms of retail sales and in offers or inquiries.

For example, long-term...

While hyphenated domain names are popular in some parts of the world, notably Germany, most domain investors shy away from them.

Only a small percentage of domain name sales have hyphens. But there are also far fewer names containing hyphens...

Among the most liquid domain names are 4L .com. Most of the time they can be readily resold to another domain investor for $100 or more. The best 4L .com domain names, those that are words, or at least speakable, or have a clear...

Almost everyone agrees that .com is the extension of choice for a global business. But if the .com is not available, what is the order of other extensions that are not specialized to a specific sector or country? In this article I...

Anecdotally, it seems that 2020 has been stronger than normal in .co sales. There are regular sales over $1000 reported on NameBio, sometimes multiple in the same day. I take a look at how .co has done compared to the past ten years...

Aftermarket sales of .xyz are having a stellar 2021. Even at the midway point of 2021, the sales dollar volume has more than tripled over the 2020 whole year total. To put it in perspective, during the first half of 2021 the sales volume of...

We are a bit more than halfway through 2020, so I thought it would be interesting to take a look at the top 100 domain name sales so far this year. I used the sales recorded in NameBio, extracting the list effective July 11, 2020.

As of...

Short domain names have impact, and there can be no shorter domain name than one with a single character to the left of the dot. Unfortunately, most of the single-character domain names in the major legacy extensions are not available at any...

Should a domain investor invest only in .com? I went looking for an answer in recent domain name sales data.

There seems a common consensus that, after .com, among general purpose extensions with investment potential are...

This article looks at .org extension domain name sales during 2019. I use data from the NameBio database, only considering sales at prices of $5000 or more.

There were 123 sales above $5000, accounting for a total sales...