Bob Hawkes

Beautiful Brands With Flowers

By Bob Hawkes, May 20, 2021

Does your portfolio include flower-related domain names?

  1. No

    141 votes
  2. No, but I am thinking of adding some

    23 votes
  3. Yes, although I have not yet sold any

    51 votes
  4. Yes, and I have sold flower names in past

    13 votes
Total: 228 vote(s)
  1. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Almost everyone appreciates the beauty of flowers. Flower names can translate into great brand possibilities. In this article I start with a list of flower names proposed by NamePros members to see how used they are in corporate names, in recorded domain name sales and in listings at BrandBucket.

    As the methodology was the same as in the earlier articles on brands containing animal names and trees as brands, let’s get right to the results.

    Popularity Of Flowers In Business Names

    The OpenCorporates site allows one to easily see how frequently each flower term appears in a company name. I restricted my search to active companies only. The results are shown below.
    Among the observations I drew from the analysis:
    • Compared to the case for tree names, most flower names get used much less.
    • Among the most listed flower names are rose, lotus, iris, flower, holly, lily, and daisy.
    • The name lotus appeared in more than 18,000 corporate listings. Lotus are considered sacred flowers in several faiths, and the lotus has deep meaning. That is at least partly responsible for the popularity in business and organization names.
    • The iris is one of the more popular flowers, appearing in 15,882 corporate listings.
    • Some well known flowers, such as carnation, daffodil, geranium, narcissus and zinnia appear in fewer than 1000 corporate names, whereas almost our entire list of tree names appeared in more than 1000 OpenCorporates listings.
    Sales Of Domain Names Including Flowers

    I used the NameBio database to search for domain name sales for each flower. I only included sales from the com extension. Since some of the terms were part of other words, I searched separately on the flower as a prefix, exact match and suffix, and then combined the results. Keep in mind that the NameBio database does not include sales from the brandable marketplaces. I only searched on the singular form of each name.The graph below shows the dollar volume in sales.
    I noted the following.
    • There were surprisingly few sales in most of the names. That may simply reflect that most of the sales in this type of name is in the brandable marketplaces.
    • Only a single one of the flowers in the list (violet) appeared as a NameBio-listed exact term sale in .com. It sold at Sedo in 2011.
    • Most of the flower-related sales recorded in NameBio appear to be wholesale acquisitions, rather than retail sales to end users.
    • The word flower itself is by far the most popular term sales volume wise.
    • Other flowers with significant sales volume include tulip, rose, orchid, aster, lotus, holly, iris, daisy, violet and lily
    BrandBucket Listings Including Flower Terms

    The BrandBucket marketplace currently includes more than 100,000 .com domain names. I searched the BrandBucket marketplace listings for each of the flower names, using the contains refinement so only names including that word are shown. I went through the lists by hand to further make sure only names that indeed are branding on the flower are included. For example, a simple search containing aster also shows the listing for faster and blaster so those need to be eliminated by hand.


    Here are a few observations from the analysis of BrandBucket listings for flower names.
    • Only 7 of the flowers appear in 10 or more BrandBucket listings, and a number appear once or not at all.
    • The term rose is by far the most popular, appearing in 85 listings.
    • One of the most listed on BrandBucket is violet, that appeared in 41 listings.
    • Other popular flowers in the BrandBucket listings were lily that appeared in 35 domain names and daisy in 34 different domain names.
    • The word flower itself was very popular, appearing in 45 different BrandBucket listings.
    • While there are differences, broadly the BrandBucket listings pattern is similar to that in the corporate listings for the different flower names.
    A Few Last Thoughts

    To get the list of flower names for this article, I went to the thread where NamePros members proposed plant names with brandable value. Brad Wilson kindly summarized the contributions into a list of 154 names. For this article I just looked at flowering plants from that list. I tried each name in a Google search, and if the name seemed most associated with something other than a flower, I tended to not include it in the analysis. While there were both plural and singular names on the list, I used only the most common spelling and singular form in this analysis. I repeated rose, that had been included in the key list, because many expressed the valid opinion that it was not really a tree.

    There are at least 391,000 species of flowering plants, so lots of room to go beyond the selection in this article.

    Please add your comments to the discussion below, including flower names that you think should have been on the list. Feel free to share flower names from your portfolio or that you have sold. Also, please vote in the associated poll.

    A diverse array of businesses have built their brands on a premium flower domain name.
    • The commercial transportation logistics company of the same name brands on
    • Rose Electronics operate at the website
    • Tulip, an app, communications and cloud services company, uses
    • A cell phone company with restricted features aimed at use by kids operates on
    What well-known brand names that include flowers do you think are particularly effective?

    If you have not already done so, please check out the discussion tree and plant names with brandable value where you will find interesting facts about some of the flowers, including a few that did not make the list presented here.

    This article is part of a series. If you missed them, here are the links to the previous articles
    A forthcoming NamePros Blog article will look at some plant-related names that did not make either the tree or flower analyses.

    Thanks to all who suggested names in the help request at tree and plant names with brandable value. Special thanks to Brad Wilson for going through many posts and producing a summary list list.

    I would also like to acknowledge OpenCorporates, NameBio and BrandBucket for the datasets used in this analysis.

    Note: I have updated from original version to include the name violet. I also corrected a small error in sales volume data for tulip.
    Last edited: May 20, 2021
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. Bob Hawkes

    About The Author — Bob Hawkes

    Domain analyst, writer and informal educator, with particular interests in domain name phrases and non-business uses for domain names. I am a risk averse domain investor who only invests modest amounts in a variety of extensions and niches. Don't hesitate to contact me - I like to help!

    This is Bob Hawkes's 92nd blog post on NamePros. View all blog posts

    Home Page:
  5. Comments (44)

  6. MadAboutDomains

    MadAboutDomains Top Contributor VIP ★★★★★★★★★★

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    CTUXSF Upgraded Member Gold Account

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    Thanks for yet another useful and practical article, @Bob Hawkes!
  8. Dooner888

    Dooner888 Upgraded Member Gold Account

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    Very interesting article Bob...I'm actually currently brokering!

  9. JMbusiness

    JMbusiness Premium Vegan Domains Gold Account

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    Thanks, Bob!

    That reminds me of Riz M., who sold for $60,000.

    And also of my own vegan domain portfolio, which I named
  10. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Wow that is an incredible name. Best wishes for a successful completion of the negotiation.

    And it demonstrates to me that somehow one of the most obvious flowers missed my analysis set. The term violet appears in 3762 active OpenCorporate listings, and is in 41 BrandBucket listings currently.


    PS I was still in edit window so was able to include the term violet in the analysis. It is in fact the only name in list with a NameBio recorded prior sale, a strong 5-figure sale back in 2011. I also corrected a small error in sales volume on the term lily.
    Last edited: May 20, 2021
  11. Dooner888

    Dooner888 Upgraded Member Gold Account

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  12. M Usman

    M Usman Established Member

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    As always, a great piece of content .

    Appreciate your efforts.
  13. AstroDog

    AstroDog Established Member

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    Thanks for the great article and research, Bob.

    I have Lotus and Azalea in the .Ai extension in my portfolio. Lotus gets a lot of attention 🌸 And, Azalea is great because it starts with an A like the extension. 🙂
  14. johnn

    johnn PRO VIP ★★★★★★★★★★

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    I thought that flowers are for girls?
  15. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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  16. jhm

    jhm Glazed

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    In summary: Register fitting words with "flower" or "rose"

    Appreciate the data @Bob Hawkes (as always)
    Last edited: May 20, 2021
  17. FolioTeam

    FolioTeam VIP

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    Thanks for this piece. The analysis was on point
  18. Grego85

    Grego85 Fire.Horse VIP

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    I've had luck with the "canna" keyword
  19. Devanos

    Devanos Established Member

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    Great analysis
    Thanks Bob
  20. Corey

    Corey GDBR. com VIP ★★★★★★★★★★

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  21. Maximinus

    Maximinus Established Member

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    Thanks for the nice article, @Bob Hawkes !
    The rose is the queen of flowers!
    Greetings from Bulgaria - the land of roses!
  22. brandpainvestment

    brandpainvestment Top Contributor VIP

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    Great articles always.

    Thank you for sharing!
  23. rcs1973

    rcs1973 Established Member

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    101 for sale
    dm me
  24. Recons.Com

    Recons.Com Top Contributor VIP

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    Ah, no myrtles again )) neither in trees, nor in flowers )) maybe, for cities then with Myrtle Beach))) Or beaches )

    Btw, I suspect Aster is so popular only as part of the words like disaster, caster, faster etc ))

    And Rose, Lily as popular girl names for personal name based domains.
  25. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I went through the BrandBucket contains list by hand, and these were not included. I did that for every flower as often you get names unrelated to flower. The article noted that prior to doing that many BB were faster or blaster. At NameBio by using only prefix and suffix categories these should have not been included. OpenCorporates as far as I can tell don't include faster when you specify aster. So I think the analysis I did is for most part on just aster.

    Thank you for other comments and suggestions. I agree that flower names that also a personal name have advantage. Thanks for pointing that out.

    Last edited: May 23, 2021
  26. Recons.Com

    Recons.Com Top Contributor VIP

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    As suffix, it would include, no?

    Plus I am sure there are more words with aster, like asteroid, asterisk a stereo, a stereotype, master, mastery, eastern, Easter...
  27. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    No if you do ends with they would be included but with NameBio suffix the preceding has to be a word, so RedAster included on both searches but GoFaster would in an EndsWith search but not a suffix search on term aster.

    For each flower I did prefix, suffix and exact searches, then combined.

    The reason to do prefix suffix is to exclude those other words. Even that is not perfect probably but close to accurate.

    Last edited: May 23, 2021
  28. 900Worldwide

    900Worldwide Top Contributor VIP Gold Account

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    eremurus (.com) Thanks you for another informative post. @Bob Hawkes
    Last edited: May 23, 2021
  29. MasterOfMyDomains

    MasterOfMyDomains Top Contributor VIP ★★★★★★★★★★

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    Great article Bob. I dont see in your graph " flowers"
    I have one flowers name, it used to be owned by local flower shop.
    No effort to sell it, I may talk to lady down road that sells flowers, see if she wants to use it for summer. More traffic be great
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