We are a bit more than halfway through 2020, so I thought it would be interesting to take a look at the top 100 domain name sales so far this year. I used the sales recorded in NameBio, extracting the list effective July 11, 2020. As of writing, to make the top 100 of the year required a sale price of $40,000 or more. It is likely that a few new sales will be added by the time your read this, and the current top 2020 sales list is at this link. While these 100 sales represent only 0.16% by number of sales, the $9.3 million total of these 100 sales is about 15.6% of the entire dollar volume for the year. The highest value sale was OA.com at $609,000. There were 25 sales of $100,000 or more so far in 2020. COM Dominates But Country Code Way Up Not surprisingly, the .com extension dominates the list, with 73 of the 100 top sales, including the five highest-value sales. However, country code extensions are off to a very strong 2020, with 20 of the top 100 places, compared to just 7 country codes in the 2019 list. The strength of country codes was also noted in the analysis of sales in general in the first half of 2020. There was very little change in .net, .org or new extensions, when I compare this year to the top 100 list for 2019. Each only has a few sales on the list, and are within one of where they stood in 2019. The graph below plots number of sales on the top 100 list by domain extension. Although several general purpose country code extensions did make the list, with one sale each in .ai, .cc, .io and .nu, the main strength was in the national country codes. There were no .co names on the top 100 list. The highest generic country code name sale was $107,495 for expert.ai. The third level country codes took 6 places, with 3 .com.au, 2 .co.uk and 1 .org.uk on the list. European country codes represented a number of the remainder, with 3 .de, 2.es and 1 each .be, .fr, and .it. There were also single .in and .ca sales on the top 100. The highest-value country code extension sale was free.co.uk at $205,000. The largest new extension sale so far this year was shop.app at $200,000. Mainly Single Words, But A Bit Of Everything I also looked at the type of name. I categorized names of length 3 or less as short, unless it was also a word, in which case I classified it as single word. I found that 54% of the 100 highest-value sales were single word domain names. The full distribution is shown below, with the number of sales in the top 100 by type of domain name. Brand refers to made-up terms or creative spellings. Short refers to 3 characters or less, but not a dictionary word. While 62% of the names were either very short or single words, that still left more than one-third of the sales spread among the other categories. Two-word names contributed 15 of the domains on the list. The highest value two-word name sold was ElectricCar.com at $180,000. The number of numeric names was up compared to 2019. A numeric name took second place overall, with 151.com selling for $415,000. There were also 4 alphanumeric sales in the top 100 list. I checked translation dictionaries for any words that I was unfamiliar with, and after I excluded words from other languages, it appeared that there were 7 made-up brandable names, either created or with non-dictionary spellings. These are marked as brand on the graph. The true number in this category is probably much larger, since the main brandable marketplaces do not report sales to NameBio. Not Just English While English words represented a strong majority, many other languages were represented in the top 100 list. There were 4 Spanish words, and 2 each Catalan and Japanese. Single words in Russian, German, and French made the list, along with several other languages. There was even one Latin word. Among the non-English words were bier (beer in German), apuestas (bets in Spanish), barri (neighbourhood in Catalan), kiru (wear in Japanese), koles (wheels in Slovenian and a few other languages), corium (leather in Latin), chauffage (heater in French), perfectos (perfect in Spanish), yugo (south in Russian), tema (topic in Spanish), codi (code in Catalan) and primera (first in Spanish). No Hyphens, But Many Plurals None of the names included a hyphen. At least 16 of the English words were plural, with the $264,000 sale of results.com fetching the highest price among the plural names. Across The Dot Phrases While possibly only one name would be a domain hack in the sense of a single word split by the dot, me.nu, a number of others were domain name phrases separated by the dot. These include live.chat, download.it, arc.net, and hop.in. Most Are Short For the most part, the top sales are dominated by short names, with 56% just 5 characters or less. The full distribution is shown below, with the number of sales in the top 100 for each domain length. Domain length is calculated as number of characters in the domain name without the extension. Five of the names were just 2 characters long, and another nine were only 3 characters. Only 3 names were 12 or more characters long, with the longest being HealthyAmericans.org. I also looked at number of syllables in each name, which averaged 2.3 syllables. I found that 20% of the names were single syllable. No Clear Pattern In Sector I had hoped that there would be some clear pattern in terms of popular sectors, such as health or technology, but the names are pretty diverse. There are three automotive names vehicle.com, AutoFun and ElectricCar.com. Gambling related names apuestas.es, ThaiCasino, jackpot.io, slotz.com and BettingTips.com took five places, or six if LuckyMag.com is included. There were at least two names related to alcohol, bartenders.com and winemaker.com. Another few were food or restaurant names, such as cappuccino.com, meals2go.com, thyme and me.nu. Coding figured in several names, such as codi.com and CodingSchool.com. Other names like expert.ai are related. Quite a few names were strong generic words that could be used to brand almost anything, words such as palace.com, believe.com, ready.org, plains.com, January.com, directions.com, ticket.ca, stairs.com, strobe.com and many others. Current Status While I did not do an exhaustive examination of the current status of the names, it is noteworthy that of the 10 highest-value sales, 3 are already listed for sale again and 2 did not resolve. Only 3 of the 8 .com at the top of the list are in use as of now. The two other names in the top ten, free.co.uk and shop.app, are both in active use. Of course the time elapsed since these sales is not long. Who Makes The High Value Sales? Of the marketplaces, Sedo had 31 of the sales on the list, with 11 at GoDaddy, 9 at NameJet, 4 at DropCatch, 3 at RightOfTheDot, and 2 at Uniregistry. Keep in mind that many venues do not report their sales to NameBio. A number of the brokers and high-value investors were well represented. Buckley Media and Domain Booth each had 4 sales as of date of writing. On Twitter, Kate Buckley recently announced that a couple of additional 6-figure are currently in Escrow. Impressively Domain Booth has 3 of the 6 highest value sales at this point in 2020. Grit Brokerage, Legal Brand Marketing, Morgan Linton, Domain Market, DomainLore.UK, Drop.com.au, Phenom and Nidoma each had 2 sales on the list. A large number of other sellers and brokers had one sale among the top 100. Surprisingly, only 2 of the 100 sales were classified by NameBio as private sale. Sincere thanks to Michael Sumner and NameBio for the data that makes this analysis possible.