profitability

Last week in Process to Rate and Price a Domain Name – Part 1, I covered: Structure, clarity and memorability of the name. Multiple interpretations, both literal and metaphorical. Business applications, related metrics. Indicators of recent startup use of similar terms. Registered extension...

Last week in Process to Rate and Price a Domain Name – Part 1, I covered: Structure, clarity and memorability of the name. Multiple interpretations, both literal and metaphorical. Business applications, related metrics. Indicators of recent startup use of similar terms. Registered extension...

While most modern businesses need a domain name, that does not mean that all sectors and niches offer an equal naming opportunity. What are some of the factors that make names more likely to sell for good returns in a niche or sector? In this article, I consider 8 relevant factors for sectors...

While most modern businesses need a domain name, that does not mean that all sectors and niches offer an equal naming opportunity. What are some of the factors that make names more likely to sell for good returns in a niche or sector? In this article, I consider 8 relevant factors for sectors...

The new year brings new domain name opportunities and challenges. Definitely 2023 saw a mix of both. This article is not about resolutions, but it is about reflecting on the past year, and setting the stage for the new one. Reflection is a helpful exercise in most things, and domain investing...

The new year brings new domain name opportunities and challenges. Definitely 2023 saw a mix of both. This article is not about resolutions, but it is about reflecting on the past year, and setting the stage for the new one. Reflection is a helpful exercise in most things, and domain investing...

Pricing of domain names is hard. If you price too high, your sell-through rate may go down. If you price too low, you leave money on the table. But what is the right price point? While various automated appraisal systems are available, they disagree wildly on almost all names, and few have...

Pricing of domain names is hard. If you price too high, your sell-through rate may go down. If you price too low, you leave money on the table. But what is the right price point? While various automated appraisal systems are available, they disagree wildly on almost all names, and few have...

More investors sell successfully at the high 3-figure and 4-figure levels, compared to those with multiple 5-figure domain name sales. A single 5-figure sale can make a monumental difference in a domain investing career. It might open the door to acquire higher-priced names, a larger portfolio...

More investors sell successfully at the high 3-figure and 4-figure levels, compared to those with multiple 5-figure domain name sales. A single 5-figure sale can make a monumental difference in a domain investing career. It might open the door to acquire higher-priced names, a larger portfolio...

Remember when you were a kid, and you would go and check the refrigerator like every 30 seconds? The constant checking was as if food were going to magically appear in between the last time you checked some 45 seconds ago? Remember that feeling? I chuckle some days to myself because this...

Remember when you were a kid, and you would go and check the refrigerator like every 30 seconds? The constant checking was as if food were going to magically appear in between the last time you checked some 45 seconds ago? Remember that feeling? I chuckle some days to myself because this...

The domain name sell-through rate is the percentage of domain names that sell in one calendar year. For example, if your sell-through rate was 2% and you had 400 domains in your portfolio, on average you would expect to sell about 8 domain names per year. In this post I look first at the...

The domain name sell-through rate is the percentage of domain names that sell in one calendar year. For example, if your sell-through rate was 2% and you had 400 domains in your portfolio, on average you would expect to sell about 8 domain names per year. In this post I look first at the...