NamePros Blog

One measure of domain name sales success is the sell-through rate (STR). For your own portfolio, that is simply the number of domain names that sell in a time period, usually one year, divided by the average number of domain names for sale...

The question of whether aged domain names have greater value has been discussed in various NamePros threads over the years. Here are a few of the points expressed:

• Age by itself does not determine the worth of a domain name.
• In the...

For each of the last four years, I have looked at NameBio reported domain sales in a number of extensions. The data reflects the situation just after the close of the year. While some sales for the year get reported late, by using a...

During recent seasonal promotions several registrars offered .tv domain names at the lowest price in many years, perhaps forever. I suspect I was not alone in picking up some names for a trial investment in the extension.

That brings up...

Darpan Munjal of SquadHelp has been sharing great data insights on brandable domain names. I reached out to him for permission to summarize the data, and to get additional information.

As Darpan wrote in 2021,

Data and analytics...

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Many investors dream of one day making a million dollar domain name sale. The odds are against you, with only 156 sales at this price point recorded on NameBio over all time. I take a look at those sales, and how the names are being used...

Web3 is a hot term these days, with many startups in the sphere, and existing companies reimagining themselves as Web3.

In this article, I take a look at the names of 156 top Web3 companies. I also study what extensions are popular, and the...

The first six months of 2022 resulted in 76,000 NameBio-listed domain sales of $100 or more, accounting for a dollar volume of just over $84 million.

That is an increase of 0.9% in number of sales compared to the same six...

The second half of 2021 saw eye-popping sales in exact ETH domain names, even in extensions with few significant prior sales. In this article, I take a look at the current status of those domain names, recent ETH name sales data, and how...

On NamePros, and on social media, a number of investors have mentioned that the last month or so has seen a significant downturn in the domain name aftermarket, both in terms of retail sales and in offers or inquiries.

For example, long-term...

Dictionaries define more than a dozen ways that the word the can be used, but as a leading part of a domain name it is most used as a definite article

used as a function word before a proper name to indicate the distinctive...

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Color is important in branding, whether the color is explicitly part of the domain name or not. If you use a logo or graphical background in domain presentation, it is important to consider the impact of different color choices.

This article...

Adding a color to a word can make a memorable brand.

A brand like RedBull provides a brand icon known around the world.

The color purple could mean many things, but the mattress company Purple has acquired the name in the .com...

This article looks at 2021 high-value NameBio-listed .com domain name sales. I only included sales with prices of $25,000 or more. There were 369 sales, totalling $62.1 million in total dollar volume.

Many retail sales do...

Whether excited about opportunities, or not a fan of the extension, .xyz is the focus of many recent discussions here on NamePros.

It is not hard to see why the extension has attracted attention. In just the first 23 days of 2022

• ...

The year 2021 was very strong in aftermarket domain name sales, with strong prices, rising numbers of sales, and solidly higher dollar volumes.

Across all extensions, there were more sales in 2021 than in 2020, about 150,800 versus...

Should a domain investor invest only in .com? I went looking for an answer in recent domain name sales data.

There seems a common consensus that, after .com, among general purpose extensions with investment potential are...

While hyphenated domain names are popular in some parts of the world, notably Germany, most domain investors shy away from them.

Only a small percentage of domain name sales have hyphens. But there are also far fewer names containing hyphens...

The European Economic Area (EEA) includes the European Union (EU) plus countries from the European Free Trade Association (EFTA). The EEA has a combined population of more than 540 million, and a GDP of more than $16...

Initially the .org extension was intended mainly for organizations, particularly not-for-profit organizations. However, for decades anyone can register and use an .org domain name, and it is regularly one of the strongest extensions...

Aftermarket sales of .xyz are having a stellar 2021. Even at the midway point of 2021, the sales dollar volume has more than tripled over the 2020 whole year total. To put it in perspective, during the first half of 2021 the sales volume of...

Each July I take a look at domain name sales from the first six months of the year, comparing to the similar period from the preceding year. Taken across all extensions, 2021 is off to a roaring start, with the number of sales up 27.6%...

Among the most liquid domain names are 4L .com. Most of the time they can be readily resold to another domain investor for $100 or more. The best 4L .com domain names, those that are words, or at least speakable, or have a clear...

Almost everyone agrees that .com is the extension of choice for a global business. But if the .com is not available, what is the order of other extensions that are not specialized to a specific sector or country? In this article I...

Almost everyone appreciates the beauty of flowers. Flower names can translate into great brand possibilities. In this article I start with a list of flower names proposed by NamePros members to see how used they are in corporate names, in...