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analysis The 2021 High-Value .COM Sales

This article looks at 2021 high-value NameBio-listed .com domain name sales. I only included sales with prices of $25,000 or more. There were 369 sales, totalling $62.1 million in total dollar volume.

Many retail sales do...
 
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analysis 5 Big Brands Who Don’t Own Their Exact Match .COM Name

The majority of big brands around the world, who have funding available for domain purchases, have already acquired their exact-match .COM names. Established companies such as Freedom Mortgage (freedom.com) and ICE (ice.com) have spent...
 
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analysis The .EU Domain Name Extension

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analysis Website Traffic Changes for Different Domain Name Extensions

When people see a domain extension in use, they are more apt to consider using that extension for their own business, organization or personal site. That is a huge advantage for .com domain names, along with country code extensions for some...
 
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analysis The US Domain Name Extension

While the United States is probably the dominant power in domain names, its own country code extension, .us, has not achieved the same strength. For example, even though Canada has about one-tenth the population of the United States, its...
 
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analysis Million Dollar Domain Name Sales

Many investors dream of one day making a million dollar domain name sale. The odds are against you, with only 156 sales at this price point recorded on NameBio over all time. I take a look at those sales, and how the names are being used...
 
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analysis Domain Names With Color - Part 1

Adding a color to a word can make a memorable brand.

A brand like RedBull provides a brand icon known around the world.

The color purple could mean many things, but the mattress company Purple has acquired the name in the .com...
 
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analysis Is Domain Name Aftermarket Trending Down?

Diverse opinions have been expressed, on NamePros and elsewhere, on whether the domain aftermarket has recently dropped.

Certainly there are reasons for a possible decline.
  • There is considerable business uncertainty.
  • With inflation...
 
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analysis A Look At How Different Domain Extensions Sell

Should a domain investor invest only in .com? I went looking for an answer in recent domain name sales data.

There seems a common consensus that, after .com, among general purpose extensions with investment potential are...
 
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analysis An Updated Look At Domain Names With Hyphens

While hyphenated domain names are popular in some parts of the world, notably Germany, most domain investors shy away from them.

Only a small percentage of domain name sales have hyphens. But there are also far fewer names containing hyphens...
 
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analysis Price Breakdown of .COM Sales (2018)

Domain name sales of value $100,000 or more represented only 0.10% of all publicly-recorded .com sales in 2018, but they accounted for almost 30% of the dollar volume of sales for the year. While average sales prices...
 
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analysis The Popularity of the Prefix My (and A Look At Domain Name Prefixes and Suffixes in General)

The demand for names for new businesses globally is immense. While current figures are probably even higher, Moya K. Mason estimated that worldwide about 305 million businesses are attempted each year, of which roughly one-third, or 100...
 
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analysis Dollar Volume Per Domain Listing (DVPL)

One measure of domain name sales success is the sell-through rate (STR). For your own portfolio, that is simply the number of domain names that sell in a time period, usually one year, divided by the average number of domain names for sale...
 
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analysis Should These Startups Consider Rebranding?

In the domain industry, we regularly read reports about startups or established companies that have made the monumental decision to upgrade their domain names from something obscure to a powerful, short, one-word .COM. Recently, for example...
 
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analysis 2021 Domain Name Sales Very Strong

The year 2021 was very strong in aftermarket domain name sales, with strong prices, rising numbers of sales, and solidly higher dollar volumes.

Across all extensions, there were more sales in 2021 than in 2020, about 150,800 versus...
 
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analysis How Many TLDs In That Domain Name?

A domain name, such as example.com, has the top level domain (TLD) .com combined with the second level example to make the complete domain name. This post considers situations when the structure of the domain name is...
 
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analysis 8 Companies That Started Using One Word .COM's in Q4 of 2018

Single-word .COM domain names are some of the most sought after digital assets for both investors and end users. Thanks to their desirability, many of these one-word domains can fetch six or seven-figure sales prices to the right buyer. Often...
 
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analysis Domain Investing by the Numbers

A year-end domain portfolio sales analysis can help inform possible changes to implement. In this article, I consider numerical measures that could be used in an analysis. In determining your profitability, it is important to consider changes...
 
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analysis How Are Domain Name Prices Changing?

While NameBio data indicates that average sales prices for .com domain names have been going steadily down year by year, that may not mean that retail prices have been decreasing. I think it is mainly an artifact due to changes in...
 
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analysis Top 10 Domains Owned by Digimedia: Bed.com, Inn.com, Cook.com...

The majority of domain investors will have come across a domain owned by Digimedia at some point while navigating the web. Lead by founder Scott Day and president Jay Chapman, Digimedia started registering and acquiring an expansive portfolio of...
 
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analysis ME Domain Extension Celebrates 15 Years

In recognition of the 15th anniversary of general availability of the .me domain extension, I thought it was a good time to look at the performance, use and sales record for the extension.

The registry has a 15th Anniversary promotion on – you...
 
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analysis Mixed Messages from Domain Sales in First Half of 2020

Given concerns related to the economic upheaval resulting from the coronavirus pandemic, many have speculated on whether domain sales have decreased or increased. In this article, I look at domain name sales data for the first six months of...
 
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analysis 3-Letter .ORG Retail And Wholesale Domain Name Sales

Short names are highly valued, both because they are easy to remember correctly and they are rare. This week I take a look at 3-letter (3L) .org domain names.

To focus on current and recent market conditions, I used data from the past 5 years...
 
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analysis Top 6 Domains Owned by MicroStrategy

MicroStrategy may not be one of the world’s most instantly recognisable brands, but they have amassed a portfolio of highly valuable domains. Founded in 1989, MicroStrategy has offered business intelligence and analytical services ever since. The...
 
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analysis 8 Crypto and Blockchain Brands That Bought One-Word .COM’s in the Last 12 Months

Two industries that have caught the attention of the general public and domain investors over the past couple of years. Those are cryptocurrency and blockchain. Thanks to an influx of investment and funding available, many innovative companies...
 
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