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MicroStrategy may not be one of the world’s most instantly recognisable brands, but they have amassed a portfolio of highly valuable domains. Founded in 1989, MicroStrategy has offered business intelligence and analytical services ever since. The company has also amassed a portfolio of one-word domain names. Thanks to DomainIQ’s suite of tools, we are able to take a look at our six favourite names from the MicroStrategy portfolio. Other names that did not make the list include William.com, Michael.com and Voice.com.


Emma.com

According to a Telegraph article from September 2018, Emma is currently the most popular girl’s name in the USA and Canada. MicroStrategy has owned the Emma.com domain since the 1990s, but didn't’ start using it until 2011 when it launched Emma, a free Facebook application that offers a friendly and safe mobile marketplace.

Months after launching the service, an email marketing company called Emma Inc (operating on MyEmma.com), sued MicroStrategy. According to DomainNameWire, MicroStrategy previously offered Emma.com to Emma Inc for $3 million or $10,000 per month.


Glory.com

Our first of many generic, one-word .COM’s in this list is Glory.com. Owned by MicroStrategy since at least 2003 (based on archival copies of the website), the name exudes positivity and would make an excellent brand name.

There are many companies already using the Glory moniker, with one of those companies attempting to take the name by force, using the UDRP process. The complaint was denied in January 2018.


Strategy.com

With the company’s name being MicroStrategy, it makes sense for them to own Strategy.com. Although interestingly, they do not own Micro.com.

Strategy.com is a flexible name that could be put to use across several industries, although it’s unlikely that MicroStrategy would acquiesce to selling the name. The one criticism of Strategy.com is that it fails to resolve, or even redirect to the MicroStrategy website.


Hope.com

Four-letter words can make great brands. Grab, Bird and Lime are just three examples of thriving companies branded on four-letter words. In terms of domain sales, Edit.com and Item.com have both sold for six-figure sums this year.

A positive, four-letter word such as Hope.com is a highly desirable asset, with Crunchbase listing a number of companies branded around the “Hope” name already. Hope.com is one of the domains acquired by MicroStrategy in the 1990s, but remains unused by the company.


Mike.com

Another four-letter .COM and another domain acquired by the company in the 1990s is Mike.com. We like this name as a short, memorable name with a couple of popular meanings. It could be an abbreviation of “microphone”, but it is also a common abbreviation of the name “Michael” (Michael.com is also owned by MicroStrategy).

Both Mike.com and Michael.com may have been acquired for MicroStrategy’s co-founder and chairman, Michael Saylor.


Alert.com

Our final name on the list is Alert.com, another name that MicroStrategy picked up in the 1990s. Alert.com is such a versatile name that could be used across many different industries. A brief Crunchbase search shows that the term is very popular in the cybersecurity industry, a market that is predicted to be worth $248 billion by 2023, according to reports.

According to NameBio, domains such as ConferenceAlert.com ($85,000), and AlertPay.com ($10,600) have sold in recent years. This would point to the singular Alert.com being worth at least six-figures to the right buyer, should MicroStrategy ever look to sell.
 
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quixx

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I used to work for the company in the late 90s. The domain name that MicroStrategy originally used in its marketing was strategy.com, which never made sense to me since it seemed like something that would be more valuable to a strategy consulting firm than a software company that happened to have "Strategy" in the name.They eventually switched to microstrategy.com (which I'm sure they owned the whole time) some time in the early 2000s, I think. I was gone by then, although I'll always have fond memories of my time there. (Check out the charts for what MSTR stock did in late 1999 and early 2000!)

The company's founder is Michael Saylor, which I assume is the reason they own Mike.com and Michael.com.
 
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