Dynadot
James Iles

5 Big Brands Who Don’t Own Their Exact Match .COM Name

Views:
2,367
Comments:
21
By James Iles, Aug 16, 2018
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

    Posts:
    1,389
    Likes Received:
    11,449
    The majority of big brands around the world, who have funding available for domain purchases, have already acquired their exact-match .COM names. Established companies such as Freedom Mortgage (freedom.com) and ICE (ice.com) have spent seven-figure fees to upgrade their domain names. However, not all big brands own their exact-match .COM. Below, we profile five famous brands that haven't upgraded their names for one reason or another.


    Argos - Argos.com

    In the UK, Argos is a retailer that operates over eight-hundred stores and also offers a huge amount of products online at Argos.co.uk. Whilst the .CO.UK name may suffice for the British market, the company would need Argos.com to thrive internationally.

    However, Argos.com is likely out of reach. After spending vast sums of money including six days in court, Argos Limited failed to gain control of the Argos.com domain with the name remaining under the ownership of American company Argos Systems Inc.

    5.jpg

    Lime - Lime.com

    Founded just over a year ago, Lime is receiving a lot of attention after securing a $335 Series C million funding round in July 2018 which was led by Google Ventures (GV). The company is operating on LimeBike.com and the hack name LI.ME.

    As for Lime.com, the name looks to be owned by Cable & Wireless (CWC), forwarding to DiscoverFlow.co after CWC rebranded its subsidiary from Lime to Flow in 2015. It's possible that CWC may part with the name, but the deal hasn't happened yet.


    Bird - Bird.com

    Dockless scooter company Bird is another 2017 company that is receiving plenty of publicity after receiving $415 million in funding in three rounds this year. The startup, with strong "Bird" branding on all products, operates on the Bird.co domain name

    The Bird.com domain has been developed by TABcom LLC, a company that owns and operates many premium names including Dog.com, Fish.com, and Garden.com. To acquire Bird.com, the scooter company would likely have to produce a substantial offer.


    Ola - Ola.com

    Ola offers a similar ride-sharing service to Uber and Lyft, having started in India in 2010. Since then, the company has raised $3.2 billion in funding and has moved into a number of other markets aside from India.

    Despite the success and the $3.2 billion funding, the company still operates on OlaCabs.com, with Ola.com developed as an online auction platform.


    Oscar - Oscar.com

    Oscar Health, also known simply as Oscar, is a health insurance company based in New York that has raised a total of $1.3 billion since launching in 2012, with the latest $375 million funding round being announced in August 2018.

    The company is, however, unlikely to be able to acquire Oscar.com since the name is currently owned by The Academy Awards, also known as The Oscars.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Next Article
    Top Topics: Does Anyone Still Make Money With Parking?; Over 30 Emails Received in 1 Day...
    Previous Article
    Top Topics: The Buyer Knows How Much I Paid; What's Your Development Project?...
  3. Loading...
  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 566th blog post on NamePros. View all blog posts

    Home Page:
    http://twitter.com/jamesiles
    Actions:
    Follow
  5. Comments (21)

  6. TERADOMAIN

    TERADOMAIN Upgraded Member Gold Account VIP

    Posts:
    3,796
    Likes Received:
    6,740
    Interesting stuff

    Thanks for sharing
     
  7. j2tuff911

    j2tuff911 TheDomainBaron Gold Account VIP

    Posts:
    3,292
    Likes Received:
    1,075
    Great article!
     
  8. martinrussell

    martinrussell Established Member ★★★★★★★★★★

    Posts:
    180
    Likes Received:
    165
    Even Lyft likely wouldn't get Lift.com from OTIS
     
  9. Recons.Com

    Recons.Com Active Member VIP

    Posts:
    4,920
    Likes Received:
    8,874
    Thank you.

    Another huge one:

    Nissan - nissan.com
     
  10. Toptrade

    Toptrade Established Member

    Posts:
    366
    Likes Received:
    129
    Nice post
     
  11. nomen

    nomen Active Member VIP

    Posts:
    1,892
    Likes Received:
    3,462
    You can always rebrand but I think it's a bit short-sighted to go with a name where .COM is unobtainable especially if you have global ambitions.
     
  12. creataweb

    creataweb Top Member VIP ★★★★★★★★★★

    Posts:
    5,192
    Likes Received:
    5,880
    Maybe some of those companies should rethink their names before naming them :)
     
  13. tupungato

    tupungato timium.com VIP

    Posts:
    931
    Likes Received:
    698
    That's kinda surprising. But there is no win against a stubborn American ;)
     
  14. elevator

    elevator DnCombo.com VIP

    Posts:
    1,647
    Likes Received:
    1,190
    Thanks for sharing
     
  15. Recons.Com

    Recons.Com Active Member VIP

    Posts:
    4,920
    Likes Received:
    8,874
    They could have. But instead of making a fair offer, their lawyer tricked him into conversation where they hoped they'll get something for court. The fraction of money they wasted for lawyers and ruining the man's life.

    I am not into Japanese cars, but if I were, Nissan would have been out of question for me. I like voting with my wallet.
     
  16. namemarket

    namemarket Established Member ★★★★★★★★★★

    Posts:
    609
    Likes Received:
    223
    I always find it very interesting how so many companies with many millions of dollars in funding do not buy exact match domains or their acronyms. Several times I ran into that issue where a firm with say 50 Million $ new venture funding or other revenue would not pay more than 5k or even less for their name. Only possible explanation for it I can think of is the person at the firm who handles domain buying fails to realize its value, possibly not even bothering to ask top management to pay more.
     
  17. Recons.Com

    Recons.Com Active Member VIP

    Posts:
    4,920
    Likes Received:
    8,874
    Sometimes top management are the ones who don't realize.

    I was contacted by a guy who wanted a dictionary word .com that would be amazing for their industry and they have few companies generating millions and CEO/owner who is really rich.

    So he is the upper management, he is super excited, he has direct access to the board and the CEO. But he comes back that it won't happen. Board said they have other priorities to focus on, CEO said, right now they are B2B and B2C won't happen until 1-2 years, so no.
     
  18. kemjika11

    kemjika11 Top Member VIP ★★★★★★★★★★

    Posts:
    3,038
    Likes Received:
    1,167
    Dont they need Lyft.com instead of Lift.com?
     
  19. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP

    Posts:
    1,919
    Likes Received:
    3,451
    I am surprised that it is not worth it for the people who own argos(.)com to sell it for a huge price, and rebrand on something else either using their complete name of ArgosSystems or perhaps under their parent company Vertex. Someone has Argos(.)systems the ngTLD registered (possibly them?) but they could have an exact match by buying that and selling Argos to the bigger company at a much higher price. Their current website at Argos is not even SSL which will turn some people off!
     
  20. kemjika11

    kemjika11 Top Member VIP ★★★★★★★★★★

    Posts:
    3,038
    Likes Received:
    1,167
    Funny enough, i've noticed several of the new high profile companies/brands even went for SHORTER names, which are harder in general(but probably to stand out more)- "Nest", "Bird", Echo", "Home". lol.
     
  21. Recons.Com

    Recons.Com Active Member VIP

    Posts:
    4,920
    Likes Received:
    8,874
    Argos Systems might be better of rebranding, but probably they reasonably assumed showing any interest might be interpreted as bad faith.
     
  22. BaileyUK

    BaileyUK Established Member

    Posts:
    629
    Likes Received:
    821
    I think most big Businesses that have been around for many years don't care too much about the same 'generic' name being used by another company providing it's not suffering financially as a result. It's the lawyers that are bad for the business by convincing them there's a challenge to be had. when you look back a lot of these businesses have been around long before the internet become popular, Argos retail, since I was knee-high to a grass-hopper.

    What surprises me more is the number of businesses t
     
  23. BaileyUK

    BaileyUK Established Member

    Posts:
    629
    Likes Received:
    821
    *What surprises me more is the number of businesses that launch today without securing their corresponding domain, then allow that business to grow before calling 'foul' on the current domain holder

    *added - lost the edit function on the above
     
  24. Isaac Meeya

    Isaac Meeya Established Member

    Posts:
    53
    Likes Received:
    64
    One of my favorite sites Newsnow.co.uk acquired the com version. Many companies need to follow suit to avoid losing traffic
     
  25. Coinking

    Coinking Weedimo.com

    Posts:
    1,976
    Likes Received:
    976
    Thanks for sharing
     
  26. drewwash

    drewwash Upgraded Member Gold Account

    Posts:
    59
    Likes Received:
    141
    My favorite is Nissan.com

    They sued and lost and have never sucked up their pride and paid the guy a fortune.

    Huge mistake.
     
Lysted
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...