I just happened to read this article on one of the blogs which says that people prefer to go for unconventional domain extensions like .xyz, which is a top-tier domain extension used by companies like Google, to stand out from the crowd. Have a read through the article: "Most companies stick to the usual domains like a .com, .org, or .net, but there are a lot of companies out there that capitalize on a domain name to create a unique impression among an audience. It’s as simple as getting a domain that is unlike the rest, making it more memorable for being different. Take the .xyz domain name, for instance. It is short and uses the last three letters of the alphabet, which makes it easy to recall. The .xyz domain ending is considered a top-tier domain and is used by Google’s corporate website, alphabet. Another great example is the .monster domain, which is versatile in that it can express the company’s message of being a powerful and enthusiastic brand." Link: https://www.chartattack.com/creating-a-brand-identity/ What is your take on the awareness about .COM and new gTLDs among experts or atleast people who make an impact? Are people still far from understanding that .COM is the KING? What do you think can be done for them to create awareness?