In my personal opinion, .asia is going to be the biggest flop in history. Already people are getting majorly hyped up about it's potential. Many people are going to be losing fortunes after investing in this fiasco, and here's why.
I keep seeing people talk about how asians cover half the globe, account for so many % of the population, this sort of thing. And that means what, exactly? They're not being newly introduced to the internet or something, they're as addicted to typing .com as any other person.
Furthermore, by that logic, we should introduce .earth. 100% of humans are from earth! Surely it will be the most successful extension ever introduced? Better yet, let's go for .universe and capture the intergalactic traffic too.
The extension itself itself is no more relevant to most websites than individual country codes. Due to the more specific country extension, .asia will still be beaten in search results, so you'll get less traffic too...unless you're lucky enough to have a unique site with no competitors in the major extensions.
The only significant type of end users will be medium to large businesses wanting continent specific websites, which is a small segment of a very big market. The reason the best extensions are so successful is because they appeal to everyone, including your every day developer who wants his special name on the web.
The bottom line is, .COM is king, and always will be. The lucky few that have the premium names will flip within a year and celebrate their profits. Everyone else will be panicking in a year's time when their several hundred .asias are up for renewal and nobody is buying them. By this time, everyone will be trying to unload their names and prices will plummet to reg fee, and after this epic fail, nobody will be interested in them again.
To my friends who have invested in .asia...I hope you prove me wrong.