I would say not many people are looking for "hotels best" either.
Grammatically this TLD feels like it is backwards.
Best of luck with the sale.
Brad
Hi Brad, It's funny to see the same debate 6 years after the launched of the ngtld program.
There is so lack of SEO return of experience in this field - it's amazing.
Everybody claims subjective things without having even testing them at scale.
As for your information, before the .best acquisition, we did test at scale during 2 years on 50K domains (50% were ngtlds - we tested almost all ngtlds in different industry : travel, insurance, ...) and the result was : it's working my friend - of course not on all ngtld - but it's working on the .best
And guess what, this is the primary reason why we decide to make the .best acquisition and not another string.
Coz on the .Best and when its related to Best searches : it's working - I mean you can rank better and faster - and even on the long organic tail.
Plus, FYI, "hotels.best" is as good as "best.hotels" (when will exist) in terms of SEO.
But more important "hotels.best" will have a better performance in terms of CTR than "besthotels.com".
That was our primary concern when we conduct our test.
If you still/don't believe me : create a short google ads campaign and send the same amount of clicks on both sites and you will see it from your eyes. Even on a short/small sample size it's working - the performance is better with a .best on the best searches.
And when considering domains for SEO/SEA, the #1 criteria you should consider right now is CTR.
It is now affecting both your SEO and SEA strategy from a google point of view.
Therefore, the study that we conduct was not a sponsor study so I don't even know how you can pretend it has been thoroughly debated in the past for its poor methodology and small sample size coz only our propects have an access to it in our proposal for them ???
And the internal study that we conduct did not only show us a better CTR on the .best, but also a lower bounce rate, a higher DWELL time, and a higher pages per visit ratio in terms of user experience.
But even more important than our study that you can still contest the reality for subjective reasons, it's how rank .Best Backwards domains in google :
This is the reality :
- wear.best :
https://www.google.com/search?q=best+wear (on google 1st page)
- madeira.best :
https://www.google.com/search?q=best+madeira (#1 in google in your are based in Europe)
Of course, this examples could always be amended because SEO or SEA is not just domains and there is so many other important on-site or off-site metrics (ssl, content quality, netlinking, ...) that have a key role but at a time where google is measuring the user experience as the #1 metric for its ranking, CTR, Bounce rate and DWELL time are now the keys in choosing the right domains.
Simply because when more people are clicking on your .Best website, and spend more time on your site, then the engagement rate is higher for google and your Google Quality Score improves naturally time after time.
Sorry to make it so technical - it was not my first intention but I think everybody needs to have all arguments. My concern is not to convince people of buying .Best domains - that is the job of our registrars. My concern is to convince people of using .Best domains - Not just for trading.
Hope it helps.
All the .Best,
CF