What about one word .best domain hacks such as dum.best? Ha. In all fairness, first lady Melania Trump, coined her first initiative with best secondary [Be Best] BeBest.Gov forwards to whitehouse.gov/bebest/ BeBest.com and BeBe.st are for sale. Be.Best doesn't resolve, and google chrome suggests I go to Be.Be or I search google for best. Though, a WHOIS appears to be active. And it's the second time [The.Best is the other] I've noticed The Best SAS was assigned as the registrar. But if you own the registry, why register the domain instead of keeping it in reserved status? Maybe it was registered prior to the TLD acquisition? Or maybe it was needed to develop and show as a proof of concept for prospective buyers? This got me wondering about the registration status of Hotel(s).best. (FWIW: Hotels.best was registered apprx two minutes before Hotel.best) VS The 2017 registration dates lead me to believe Hotel(s).best was registered before The Best SAS acquired the TLD, and maybe inherited the work done on the domain(s) by the previous TLD owner? Nonetheless, after seeing that PREMLEAD has several premium .BEST domains under their name, I am now curious to know how much of the apprx 10,944 registered .best domains are internally owned/registered/operated?