discuss The effects of a nearing expiry date on a sale.

[Chris Co]

This might have been covered before, but I have had a few sales where the purchase was made straight after the domain was renewed for another term. It could be a coincidence in this case, but it got me wondering just how many people interested in a domain name will wait to see if it drops first (especially if the date is close).

Would it therefore be a reasonable strategy to renew domains several years in advance, especially if you don't plan on letting them drop any time soon anyway?

Do you register for several years at a time, or do you think the effect on sales would be minimal at best?

 

[Gabriel360]

Some people wait for domain names hoping that they'd expire so they can scoop them up. That's why some sales happen soon after renewals like you've noticed.

It's also probably why some people get hit with a UDRP soon after they acquire a name at DropCatch or expiry auction. Some end user was waiting for it to expire so they can register it for $20 but someone else snapped it up.

But I don't believe the number of people waiting for a name to expire so they can acquire for a cheaper price is significant enough to warrant a fundamental change in strategy like a long-term blanket renewal of all your domain names.

The cost would add up FAST.

Plus, it's unlikely to cause a meaningful increase in sales that would defy the industry standard of 1-2%.

Meanwhile, the investor would have his funds tied up for several years. It could limit his ability to invest in more domain names and build a larger portfolio.

The best practice is to renew your best domain names for year. And perhaps also domain names that get offers. The rest can be renewed on a yearly basis.

Plus, every year a potential buyer hoped that they'll get the domain name, get invested in the domain name and then you renew; they feel a loss. Probably.

And the psychological impact of that loss could eventually drive them to buy the domain name due to people's tendency towards Loss Aversion.

 

[AEProgram]

Update the org info in whois "On Exp Date, this name auto renews and asking price doubles"

 

[Sully]

This might have been covered before, but I have had a few sales where the purchase was made straight after the domain was renewed for another term. It could be a coincidence in this case, but it got me wondering just how many people interested in a domain name will wait to see if it drops first (especially if the date is close).

Would it therefore be a reasonable strategy to renew domains several years in advance, especially if you don't plan on letting them drop any time soon anyway?

Do you register for several years at a time, or do you think the effect on sales would be minimal at best?

I have several names that I follow and see if they get renewed or not. I don't think it would have much effect on the overall sale, but if the renewal was several years out and I wanted the name, I wouldn't wait to inquire.

 

[NameGroove]

This might have been covered before, but I have had a few sales where the purchase was made straight after the domain was renewed for another term. It could be a coincidence in this case, but it got me wondering just how many people interested in a domain name will wait to see if it drops first (especially if the date is close).

Would it therefore be a reasonable strategy to renew domains several years in advance, especially if you don't plan on letting them drop any time soon anyway?

Do you register for several years at a time, or do you think the effect on sales would be minimal at best?

I find sales increase just after renewal therefore I never renew names for multiple years. People "watch" your names - and when they see the renewal it creates an event. Apparently this event triggers some to buy (rather than wait another year). You do not want to lose these events by renewing for multiple years

 

[Chris Co]

I find sales increase just after renewal therefore I never renew names for multiple years. People "watch" your names - and when they see the renewal it creates an event. Apparently this event triggers some to buy (rather than wait another year). You do not want to lose these events by renewing for multiple years

Interesting, thanks.

 

[URL Stream]

A buyer savvy enough to monitor expirations and re-register domains is unlikely to be a typical end user. Chances are, they’re an investor who wouldn’t have paid your asking price anyway—so it’s doubtful that a sale was ever truly on the table.

Just one perspective, for what it’s worth.

 

[qtechnames]

This might have been covered before, but I have had a few sales where the purchase was made straight after the domain was renewed for another term. It could be a coincidence in this case, but it got me wondering just how many people interested in a domain name will wait to see if it drops first (especially if the date is close).

Would it therefore be a reasonable strategy to renew domains several years in advance, especially if you don't plan on letting them drop any time soon anyway?

Do you register for several years at a time, or do you think the effect on sales would be minimal at best?

Interesting point! I’ve also seen buyers delay until just after renewal. Some probably wait, hoping it drops. I usually renew yearly, but for strong names I’m confident in, multi-year renewals make sense — it shows commitment and may discourage drop-watchers. Would love to hear others’ experience.

 

[phaethon]

It happened once. Someone bought a name 45 days after I bought it. He was an end user. But this sale doesn't qualify as a sale after renewal. That guy had already a website with a not that great domain and used it immediately as an upgrade.
Most of my sales are in the middle of their annual circle.