branding Teespring.com is rebranding to Spri.ng

[akos]

The widely-used social e-commerce platform Teespring is transitioning from a .com domain, to a domain hack based on the Nigerian TLD country code .ng.

https://www.spri.ng/blog/spring-is-here

Interesting choice honestly as it seems that they don't own Spring.com which currently serves as the homepage for a job consultancy.

What do you think? Is this the right way to proceed for Teespring?

 

[bmugford]

Seems pretty stupid IMO.

Brad

 

[branding]

Confusi.ng

 

[MadAboutDomains]

I'd understand it if they owned spring.com, but without that it's just going to be hella confusing for their customers. Their name is now "spri.ng" instead of "spring" or the distinctive "teespring". I suspect that they'll also struggle to be found on Google for the word spring.

I also wonder why they didn't feel that it was prudent to register teespri.ng as well..?

 

[Future Sensors]

Reminds me of https://en.wikipedia.org/wiki/Delicious_(website)#Name

 

[DomainBarracksRob]

This is just DUMB


(I use to design/sell on their platform too lol)

TeeSpring is a great brand

..or I should say was...

 

[bmugford]

Google owns it but hasn't made it public.

Spr.ing might have been better

That would be better than what they are doing, but this is a pointless move.

Teespring is a well known brand. There was no reason to change.

The only exception IMO would be to Spring.com, but even then while the domain itself is a massive upgrade, you are changing the brand name you built for no reason.

This is like O.co. It won't get them any new business, and just be more confusing.

Brad

 

[Mister Funsky]

idio.ts

 

[Zilla]

they just been fool by someone...

 

[MapleDots]

Seems pretty stupid IMO.

Brad

Nothing more needs to be said after this

 

[FolioTeam]

The widely-used social e-commerce platform Teespring is transitioning from a .com domain, to a domain hack based on the Nigerian TLD country code .ng.

https://www.spri.ng/blog/spring-is-here

Interesting choice honestly as it seems that they don't own Spring.com which currently serves as the homepage for a job consultancy.

What do you think? Is this the right way to proceed for Teespring?

I would have understood it if they were a Nigerian based company. Seeing how Google's geotargeting works, it's really not in their favour as their SERP will be localized to Nigeria unless they really do a lot of work on the domain.

Google treats most CCTLDs like local content with only a few like (.io, .me, .tv, .co) exempted as Google sees those extensions as repurposed CCTLDs.

So, while it might look cool to have .VC, .NG , .DE as some domain hack, only brand around those if you have some presence in those countries as a global company or you are a business solely based in those countries

 

[FolioTeam]

Well, I'll wait to see if they'll start showing up in my Google search here in Nigeria. I doubt it though. Even Spring.ng is a better name. Spri.ng is just plain ugly.

 

[MadAboutDomains]

This is beyond the point. Startups have been thriving on domain hacks for over a decade. There have been dozens of acquisitions. For such a small niche it's quite remarkable actually.

Some domain hacks are nice, but they really seem like potty training pants how every company that was on a domain hack has to upgrade to better names once they get established. There must be a reason that they do it, it's not just for fun.

 

[vravis9]

I heard about this and thought it might be Spring /com or even .co

This looks very very foolish decision..
TeeSpring is good name and established itself well in the POD business.

Spring could be very very good asset...even in other top extensions as a choice.

But this hack is looking very disturbing and doesn't make any sense.

I am wondering if they tried to make a deal Spring in some extension and didn't went as planned.
Just thoughts..

 

[DomainRecap]

Stupid decision to go with a domain span like this, and if you want to rebrand as Spring, do it using the .COM or if it's not available, with the .CO, .IO, or similar TLD.

 

[King]

That would be better than what they are doing, but this is a pointless move.

Teespring is a well known brand. There was no reason to change.

The only exception IMO would be to Spring.com, but even then while the domain itself is a massive upgrade, you are changing the brand name you built for no reason.

This is like O.co. It won't get them any new business, and just be more confusing.

Brad

Yeah, plus they are still using teespring.com

 

[Future Sensors]

This whole rebranding thing gives them free publicity. Priceless! They will keep the com active and change back to it later, silently. Thank you all for your participation to make great things happen. Remember food companies changing to crypto businesses on paper? Priceless. Thank you. Let's move on

 

[DomainHacks]

Not the first and won't be the last.

When ex-Apple launch a company and raise $30,000,000 on a 3rd level domain hack aka hu.ma.ne the opinion of a few domainers really doesn't matter.

By the way has anyone heard that Instagr.am (Facebook) & Musical.ly (TikTok) were acquired for $1 billion each?

 

[Future Sensors]

Not the first and won't be the last.

When ex-Apple launch a company and raise $30,000,000 on a 3rd level domain hack aka hu.ma.ne the opinion of a few domainers really doesn't matter.

By the way has anyone told Instagr.am (Facebook) & Musical.ly (TikTok) were acquired for $1 billion each?

Those were amounts paid for companies.

 

[frostify]

Spring.com is about to get a lot of free visitors. IMO it isn't wise to rebrand to a domain hack like this when you don't own the .com to match. If they owned both Spring.com and Spri.ng then I could see it making sense but I don't think this will pay off for them.

 

[Brian L.]

I’m pretty sure this isn’t true, but if it is, RIP teespring. I hope the bankruptcy goes well.

 

[DomainHacks]

Those were amounts paid for companies.

This is beyond the point. Startups have been thriving on domain hacks for over a decade. There have been dozens of acquisitions. For such a small niche it's quite remarkable actually.

 

[NameBuyer.com]

Wow. I like domains, I have some domain hacks like grano.la, but hacks have always bothered me since the days of del.icio.us.

In 2021, it's insane that an established company would even consider this.

Ever since Overstock spent millions on their marketing of O.co (far better than most hacks) and had enough sense to abandon it in 2011, you'd think no one in their right mind would do something like this again.

https://seekingalpha.com/article/307841-overstock-abandons-o-co

Since history always repeats itself, I predict a re-correction to their name in the next 1-2 years, or they just go out of business.

 

[bulkdomainz]

As long as they still keep their previous domain, they'll be fine ........... just in case .....

 

[bulkdomainz]

If their objective was to actually gain more recognition and make sure their brand is more likely to be remembered just from their logo/rebranding, they surely didn't get it right.

First thing coming to my minds when I see this video and the way they branded it is Spring for Spring.com. There's just no way for them to get free traffic and easy potential customers (by direct type-in) out of it...

At this point, I strongly believe that they should have rebranded as Spr.ing instead of Spring. Every single time you would have seen their logo, you would have AT LEAST pronounced it as Spr.ing and would have POTENTIALLY remembered it's actually Spr.ing instead of Spring.com because of the apparent dot splitting the word.

Is there an ING extension?