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Teespring.com is rebranding to Spri.ng

Labeled as branding in Domain Industry News, started by akos, Feb 8, 2021

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  1. akos

    akos Top Contributor VIP

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    The widely-used social e-commerce platform Teespring is transitioning from a .com domain, to a domain hack based on the Nigerian TLD country code .ng.

    https://www.spri.ng/blog/spring-is-here



    Interesting choice honestly as it seems that they don't own Spring.com which currently serves as the homepage for a job consultancy.

    What do you think? Is this the right way to proceed for Teespring?
     
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  2. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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  3. Zilla

    Zilla KEEP or DROP dnsilo.com VIP ★★★★★★★★★★

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    they just been fool by someone...
     
  4. vravis9

    vravis9 Top Contributor VIP

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    I heard about this and thought it might be Spring /com or even .co

    This looks very very foolish decision..
    TeeSpring is good name and established itself well in the POD business.

    Spring could be very very good asset...even in other top extensions as a choice.

    But this hack is looking very disturbing and doesn't make any sense.

    I am wondering if they tried to make a deal Spring in some extension and didn't went as planned.
    Just thoughts..
     
  5. Future Sensors

    Future Sensors 78% of human domainers will be replaced by robots Gold Account

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  6. MadAboutDomains

    MadAboutDomains Top Contributor VIP ★★★★★★★★★★

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    I'd understand it if they owned spring.com, but without that it's just going to be hella confusing for their customers. Their name is now "spri.ng" instead of "spring" or the distinctive "teespring". I suspect that they'll also struggle to be found on Google for the word spring.

    I also wonder why they didn't feel that it was prudent to register teespri.ng as well..?
     
    Last edited: Feb 8, 2021
  7. DomainBarracksRob

    DomainBarracksRob Top Contributor VIP

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    This is just DUMB


    (I use to design/sell on their platform too lol)

    TeeSpring is a great brand

    ..or I should say was...
     
    Last edited: Feb 8, 2021
  8. DomainRecap

    DomainRecap Top Contributor VIP

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    Stupid decision to go with a domain span like this, and if you want to rebrand as Spring, do it using the .COM or if it's not available, with the .CO, .IO, or similar TLD.
     
  9. MapleDots

    MapleDots Top Contributor VIP

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    Nothing more needs to be said after this
     
  10. DirkS

    DirkS DutchPirates.com VIP

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  11. bulkdomainz

    bulkdomainz Top Contributor VIP ★★★★★★★★★★

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    As long as they still keep their previous domain, they'll be fine ........... just in case 🐮 🐮 🐮 🐮 🐮 .....
     
  12. Mister Funsky

    Mister Funsky Top Contributor VIP

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  13. Zanok

    Zanok OnlyFlips.com VIP Gold Account

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    If their objective was to actually gain more recognition and make sure their brand is more likely to be remembered just from their logo/rebranding, they surely didn't get it right.

    First thing coming to my minds when I see this video and the way they branded it is Spring for Spring.com. There's just no way for them to get free traffic and easy potential customers (by direct type-in) out of it... :banghead:

    At this point, I strongly believe that they should have rebranded as Spri.ng instead of Spring. Every single time you would have seen their logo, you would have AT LEAST pronounced it as Spri.ng and would have POTENTIALLY remembered it's actually Spri.ng instead of Spring.com because of the apparent dot splitting the word.
     
    Last edited: Feb 8, 2021
  14. bulkdomainz

    bulkdomainz Top Contributor VIP ★★★★★★★★★★

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    Is there an ING extension?
     
  15. Zanok

    Zanok OnlyFlips.com VIP Gold Account

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    Don't go this way.
    Edited... :xf.frown:
     
  16. DomainRecap

    DomainRecap Top Contributor VIP

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    I think there was supposed to be, but I'm not sure it ever got released. Similar to .WEB.
     
    Last edited: Feb 8, 2021
  17. DigitalRoar

    DigitalRoar Investor & Creator VIP Gold Account

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    Google owns it but hasn't made it public.

    Spr.ing might have been better
     
  18. Zanok

    Zanok OnlyFlips.com VIP Gold Account

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    He was surely referring to my reply before I edited it.
    Seems like my brain automatically associated it to Spr.ing instead of Spri.ng.
     
    Last edited: Feb 8, 2021
  19. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    That would be better than what they are doing, but this is a pointless move.

    Teespring is a well known brand. There was no reason to change.

    The only exception IMO would be to Spring.com, but even then while the domain itself is a massive upgrade, you are changing the brand name you built for no reason.

    This is like O.co. It won't get them any new business, and just be more confusing.

    Brad
     
    Last edited: Feb 8, 2021
  20. DigitalRoar

    DigitalRoar Investor & Creator VIP Gold Account

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    Yeah, plus they are still using teespring.com
     
  21. DomainRecap

    DomainRecap Top Contributor VIP

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    Nope, I'm not even sure what you mean by that (??)... and stop calling me Shirley.
     
  22. Zanok

    Zanok OnlyFlips.com VIP Gold Account

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    :ROFL:
     
  23. FolioTeam

    FolioTeam AMDB.tv VIP

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    I would have understood it if they were a Nigerian based company. Seeing how Google's geotargeting works, it's really not in their favour as their SERP will be localized to Nigeria unless they really do a lot of work on the domain.

    Google treats most CCTLDs like local content with only a few like (.io, .me, .tv, .co) exempted as Google sees those extensions as repurposed CCTLDs.

    So, while it might look cool to have .VC, .NG , .DE as some domain hack, only brand around those if you have some presence in those countries as a global company or you are a business solely based in those countries
     
    Last edited: Feb 8, 2021
  24. Future Sensors

    Future Sensors 78% of human domainers will be replaced by robots Gold Account

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    This whole rebranding thing gives them free publicity. Priceless! They will keep the com active and change back to it later, silently. Thank you all for your participation to make great things happen. Remember food companies changing to crypto businesses on paper? Priceless. Thank you. Let's move on :)
     
  25. FolioTeam

    FolioTeam AMDB.tv VIP

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    Well, I'll wait to see if they'll start showing up in my Google search here in Nigeria. I doubt it though. Even Spring.ng is a better name. Spri.ng is just plain ugly.
     
    Last edited: Feb 8, 2021

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