Two great articles from SEO experts, they are testing and comparing SEO results for dot Com and new gTLDs. Below you can see some of the highlights from the articles and I strongly suggest all of you read the complete articles. Article #1: Actual results, not just speculation, is much better in proving the value of New gTLDs, especially the keyword rich ones. Let’s look at, for example, two separate, totally unrelated websites that moved from .COM to a New gTLD domain name. I studied the results of a car dealership moving from a .COM to a .CARS domain name, and published a case study with the detailed results. I then studied a local attorney’s website that moved from a non-keyword rich .COM to a keyword rich .ATTORNEY domain name. I also published detailed results, as well, in a case study. What I found was, in both cases, the websites appear to have benefited from migrating to a domain that has their keyword in the ending, a keyword in the TLD. After reviewing data about the migration, reviewing keyword rankings before and after the migration, and thoroughly reviewing the site’s Google Analytics data, I can honestly say that the site didn’t suffer any rankings drops. It was quite the opposite, the site’s enjoying first-page organic rankings for a significant amount of keywords. And, you have to admit that a top ranking for an important keyword phrase is pretty impressive, even if it’s for an Exact Match Domain (EMD). Google stated that “Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.” But what’s interesting to note, however, is the fact that keyword rich exact match domain names, especially those that have keywords in their endings, tend to rank fairly well. source: www.searchenginejournal.com/moving-new-gtld-domain-name-help-rankings/163098/ Article #2: Some see a positive SEO effect: There have been a few notable instances of websites that not only don’t rank worse than .com, but actually appear to perform better. Take, for example, the remarkably quick success of coffee.club. coffee.club is one of the biggest success cases so far for a new TLD. The website was able to climb to the front page of Google US for searches of coffee club, which is very uncommon for a new website. In order to rank highly for a search query, backlinks are beneficial because the anchor text (the text that the reader sees and clicks on) becomes associated with the domain name via a hyperlink. Had the links displayed Coffee Club with a hyperlink to coffee.club then this wouldn’t be unusual; however, this was not the case for any of the links. Not only that, the term coffee club wasn’t used anywhere else like the title, meta description, content or alt tag for a photo. What’s unusual here is that none of the links use the anchor term coffee club, and interestingly, 80% use the term coffee.club. This supports the idea of Google considering a top-level domain as a keyword. In this case, it would be noticing backlinks with the term coffee.club and interpreting it as the phrase coffee club. source: www.hover.com/blog/do-new-top-level-domains-affect-seo/ Still both articles states that : New gTLDs won’t rank any worse than .com and We just don’t have enough data to show us that New gTLDs help on rankings. In my opinion, results speaks for itself... If you are a developer and know how SEO works, you can make your own tests and see if you came up with same results.