strategy Does Moving to a New gTLD Domain Name Help Rankings?

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When it comes to the New gTLD domain names, such as .AGENCY, .MARKETING, .CARS, or .ATTORNEY (there are over 700 of them now), I have been very curious to know if they’re just a fad or if they’re a marketing technique that’s here to stay. So, back in 2014, I started testing.

But do these keyword-rich New gTLD domain names actually rank well in the organic search results? That’s what we, as SEOs, want to know. Frankly, I’ve been actively following the New gTLDs and their successes, for several years now. Whenever I talk to a fellow SEO and mention them, I get the same answer, “But I never see any of those domains in the search results…so they must not rank well.” Or, “Whenever I see one it’s just spam.” Those tend to be the SEOs who have no experience with them, or haven’t done any testing. When I do find an SEO who actually has experience with a New gTLD, I’m not surprised to find that their experience, from an organic ranking perspective, has been good...

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