SEO PRACTICES with new gTLDs - Great CASE STUDIES - Read & Learn

Discussion in 'gTLD Discussion' started by atinc, Jun 17, 2017.

Replies:
102
Views:
2,811

  1. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    As I said you are taking the untalented one's word against the SEO professionals.

    You are just believing what you want to believe in.

    I just saw your edit and your question.

    I am not sure since it is not my expertise. But it sounds reasonable, would give you an idea about the statistics.

    I guess that question also asked directly to the SEO Expert in one of the threads you shared above and he replied and explained it.

    Didn`t you read it O_o
     
    Last edited: Jun 17, 2017
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    You are right and every industry has its own niches.

    Good for you, you have a right logic there.

    Good luck!
     
    Last edited: Jun 17, 2017
  3. Brandworthy

    Brandworthy Established Member

    Joined:
    Oct 28, 2014
    Posts:
    526
    Likes Received:
    1,072
    I've never referred to myself as an expert, but I've worked an an SEO consultant since 2003, and been commissioned by some very large global brands over that time. Not sure if that qualifies my view below, but since we're talking about expert SEOs in this thread just thought to mention it first.

    I've seen no evidence anywhere of there being any fundamental benefit of using new gTLDs over any other TLD. I've also seen nothing to suggest nGTLDs will rank any worse than other TLDs either. But the one thing I have pretty high confidence about is that Google does not consider the TLD for anything other than geotargeting as in the case of ccTLDs and a small handful of TLDs that became popular hacks for cc. There was also a very small number of cases where Google took action against entire TLDs (and in some cases these were actually 2nd level TLDs whose operators marketed them as TLDs) by banning the entire TLD due to spam.

    I've read a lot of articles around this topic, and not one of the "experiments" I've read into could be described as scientific in its make-up or approach.

    Just my $0.02 on this.
     
  4. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    Did you run any tests to see results or those are just your assumptions from your past SEO experiences?

    If you read the first article, author explains different views by different SEO professionals yet saying they don`t make any researches or tests and making assumptions.

    What is the exact time line you worked as a SEO Consultant and when you stopped?

    I am asking cause I wonder if you could make such tests today only for your own curiosity?

    If so please share with us since it would help us understand more on this topic.

    If not no problem, your comment would help us to look skeptic for both the SEO expert who wrote article #1 and the SEO expert who wrote the article #2 and probably you - past SEO Consultant who commented that they are both made-up stories.

    Thanks.
     
    Last edited: Jun 17, 2017
  5. Brandworthy

    Brandworthy Established Member

    Joined:
    Oct 28, 2014
    Posts:
    526
    Likes Received:
    1,072
    No. I stated clearly that I've seen no reproducible evidence that supports the hypothesis that new gTLDs rank better than any other TLD, nor that Google or other search engines uses the word found in the TLD for ranking purposes.
    As stated, I first started learning SEO around 2000, and first started working professionally as an SEO consultant in 2003. This is still my main job today.
    Testing anything in SEO is extremely difficult due to the fact that you cannot control the inputs. You're testing an algo that changes constantly, often monitoring 3rd party domains and content that also change frequently, neihger of which you have any control over. If you try to set up your own domains to test you're instantly introducing bias since these tend to be new websites without history.

    A basic tenant of testing is that you should hold all other variables constant in order to test for any one given variable. Doing so allows you to measure the effect of that one variable alone. But this is virtually impossible in the SEO field as you have to test in a live (and highly dynamic) environment. The best you can generally do is correlation studies to see how much a given change correlates with a given outcome.

    So no, this is not a test I would run for idle curiosity.

    All I can say, again, is that I've seen no scientific evidence to support any claims that new gTLDs inherently rank better than any other TLD.
    Sometimes you have to read between the lines when reading "expert" views. Some authors have hidden agendas, and when you make a considerable % of your money consulting for new gTLDs perhaps some bias is introduced into your research (which sometimes maybe should be labelled "marketing material"). Certainly the author in article #1 has repeated such claims multiple times, but oddly enough no other SEO has been able to scientifically support the author's claims. The fact that Google has publicly stated that the TLD "word" is not used for query retrieval (apart from navigational queries where user actually types in the full domain) should carry more weight than opinions of experts who may or may not have ulterior motives.

    I am not saying that these stories are "made up" (you're putting words into my mouth here). The authors may well have observed what they claim, but the question is do these claims stand up to vigorous evaluation? In my opinion the answer is no.

    As to the second article linked - it claims nothing more than there being no disadvantage to using new gTLD over other TLD. Also noteworthy is that the publisher is a registrar with a direct interest in selling new gLTDs.
     
  6. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    Thank you for taking a moment to post this reply.

    Apparently, I misunderstood your post above. ( made-up)
     
    Last edited: Jun 17, 2017
  7. Brandworthy

    Brandworthy Established Member

    Joined:
    Oct 28, 2014
    Posts:
    526
    Likes Received:
    1,072
    Apologies - my English there could have been a little simpler.
     
  8. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    My apologies I misunderstood.

    I understand that you don`t find the methodology correct of the author at article #1.

    What do you think of coffee.club scenario ?

    the backlinks on other sites were coffee.club but when the site was out and when you type coffee club - google showed them in the first page.

    Isn`t it a bit controversial then what google states?
     
  9. Brandworthy

    Brandworthy Established Member

    Joined:
    Oct 28, 2014
    Posts:
    526
    Likes Received:
    1,072
    This makes sense to me. The ranking was achieved through anchor text of incoming links. Google isn't ignoring the "club" in anchor text, and there's value here in having .club coming from anchor text, but that's entirely different from any inherent benefits from using the TLD itself. Does this make sense?
     
  10. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    Well I had to search for what anchor text means in SEO first but now it makes sense :xf.smile:

    So google do not ignore the extensions in anchor text even if they have dot on the left of the extension.

    Did I get it right?

    Thanks for sharing, I`m learning new stuff!
     
  11. maksimfa

    maksimfa Active Member VIP Trusted Contest Holder

    Joined:
    Aug 2, 2012
    Posts:
    820
    Likes Received:
    712
    so just did a search for jacksonville attorney, it is not even in the top 7 pages of google anymore. heh.
     
  12. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    It is actually on the first page ranks second.

    But the domain is different, it is theinjurylawyerteam.com which @JB Lions mentioned that it directs to there.

    This is also very interesting, you type jacksonville attorney but google shows you the website which it is directed to.

    And when you search "injury lawyer" on google they are not listed in the first 3 pages...

    Weird stuff.

    @Brandworthy could you explain why this is happening?

    Thank you for sharing your knowledge with us.
     
    Last edited: Jun 18, 2017
  13. Brandworthy

    Brandworthy Established Member

    Joined:
    Oct 28, 2014
    Posts:
    526
    Likes Received:
    1,072
    I very much doubt the redirect has anything to do with it. Much more likely the .com site ranks on its own merits.
     
  14. dordomai

    dordomai Active Member VIP

    Joined:
    Jan 1, 2011
    Posts:
    2,453
    Likes Received:
    2,859
    they were paid by Rightside or some other registry to do this study!!!

    This is like a study sponsored by Coca-Cola claiming that softdrinks don't contribute to obesity.

    Also you can't call that even a study as the sample was so small and the differences observed weren't even that large, Meaningless really.

    A fancy ad for the gullible minds among us.
     
  15. Asfas1000

    Asfas1000 Active Member VIP

    Joined:
    Nov 30, 2014
    Posts:
    2,013
    Likes Received:
    1,839
    @Brandworthy I'd like to ask you, is the domain, for instance, "gold.forsale" an EMD for "gold for sale" or an EMD for "gold" ? In other words, is the tld taken into account ?
     
  16. Brandingtheweb.com

    Brandingtheweb.com 123Capital.com VIP

    Joined:
    Nov 24, 2015
    Posts:
    1,727
    Likes Received:
    1,176
    I apologize in advance if what I say is repetitive as I did not read the posts.

    When all things are equal .com gets higher CTR and more Conversions.

    As for SEO CTR is a factor conveying relevance, so no brainier here either....and If Google manipulates search results it will only be temporary.

    I mean really how old are those articles? At least a year? Feels like I've read them quite a long time ago.

    If you can't get the keyword you want in .com, then get a tld or cctld, then look elsewhere (new g's).

    As of Today it should be obvious their is no equal comparison with a .com and a new gtld. Yet here we are Again.

    P.s. I hope I wasn't rude, just writing hurriedly as I have to go now.
     
  17. Brandworthy

    Brandworthy Established Member

    Joined:
    Oct 28, 2014
    Posts:
    526
    Likes Received:
    1,072
    From a domain perspecitve it's an EMD for "gold. Google ignores the "forsale" in the TLD for ranking purposes (that's the current wisdom anyhow). But if sites link to this using the anchor text "gold.forsale" Google may incorporate the "forsale" in its ranking signals.
    I'd love to see any research which finds that .com gets higher conversion? That's really a factor of the site itself rather than the TLD I expect. What I've seen around CTR hasn't been able to state that .com gets higher CTR with any reasonable level of confidence. But if you know of any better research I'd love to read it.
     
  18. enlytend

    enlytend Moderator, NamePros Moderator Business Account VIP Trusted Blogger ★★★★★★★★★★

    Joined:
    Aug 30, 2006
    Posts:
    6,270
    Likes Received:
    11,634
    A quick Majestic search shows the redirected site apparently had a number of links with "Jacksonville.attorney" anchor text. The redirect passes those links to the target (theinjurylawyerteam.com).
    Also, far less competition for "Jacksonville Attorney" than for "injury lawyer".
    They're about halfway down page 2 for "Jacksonville injury lawyer" and "Jacksonville personal injury lawyer" which are more valuable terms for them them, since they dont have a national presence.
    (Their branding is inconsistent and their local SEO needs help - both probably hurting them, but those are unrelated issues)
     
    Last edited: Jun 18, 2017
  19. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    So this is why we see theinjurylawyerteam.com when we type Jacksonville Attorney on Google.

    Anchor texts playing a big role on the google search.

    Thanks.
     
  20. Asfas1000

    Asfas1000 Active Member VIP

    Joined:
    Nov 30, 2014
    Posts:
    2,013
    Likes Received:
    1,839
    Thanks for making that clear.

    So the person who bought "video.games" for a big sum as an EMD for "video games" actually blundered.
     
  21. enlytend

    enlytend Moderator, NamePros Moderator Business Account VIP Trusted Blogger ★★★★★★★★★★

    Joined:
    Aug 30, 2006
    Posts:
    6,270
    Likes Received:
    11,634
    They're loosely optimizing for it too, but probably getting more benefit from the redirected Jacksonville.attorney backlinks.

    Makes sense that Google values anchor text, since it usually tells visitors what they will find if they follow the link.
     
  22. DTR Alex

    DTR Alex Established Member

    Joined:
    Feb 6, 2015
    Posts:
    1,450
    Likes Received:
    189
    .com is given higher rank than others by Google, full stop
     
  23. amirp

    amirp Established Member

    Joined:
    Jan 10, 2013
    Posts:
    348
    Likes Received:
    269
    he is everywhere, he is master of BS, i just ignore his posts, you do the same..
     
    Last edited: Jun 19, 2017
  24. amirp

    amirp Established Member

    Joined:
    Jan 10, 2013
    Posts:
    348
    Likes Received:
    269
    I call it B.S
     
  25. atinc

    atinc ∴ Entrepreneur ∴

    Joined:
    Dec 28, 2016
    Posts:
    1,274
    Likes Received:
    2,379
    Please stop speculating!!!
     
    Last edited: Jun 19, 2017

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!

Share This Page

Loading...