discuss Outbound Marketing: What's Your Best Approach?

[Amzymayor]

I've read a lot about outbound domain marketing on and off Namepros. I've done for some of my domain names, followed up, and got very low replies.

So I have some questions I believe will help a newbie like me about Outbound Marketing.

Thank you as you help out.

1. What works best for you - a short or long sales pitch?
2. What's your average domain sales via outbound - 1 out of 10, 1 out of 20, 1 out of 50?
3. Do you follow u? How many times?
4. Who do you send your emails to?
5. Do you make use of your Gmail account or your customized domain name?

Thank you.

 

[bluemeteor]

Anyone has any idea for info / portal / blog / online type of domain outbound? How to find a webmaster who would like to build a site from the ground up?

 

[Primary Names]

@Federer thanks for sharing your inputs. Got a few questions.

1. What is your strategy to complete a sale ? Do you use escrow or some other service ? If you do how is it decided who pays the escrow fee.
   
2. How do you transfer a domain ? Do you ask the client to create a profile at the registrar where the domain resides ? Or you follow some other strategy.
3. How do you convince the client to pay you before you deliver the domain ?

 

[Federer]

I overcome those 3 "digital hurdles" by setting up a BIN Uniregistry Sales page (10% commission).
Payment & transfer of ownership are seamless and instant; there is nothing for you to do (the time you save has value), apart from deciding how to spend the proceeds.

 

[Amzymayor]

1. What works best for you - a short or long sales pitch?

Short sales pitch always works best. If people see a long email, they are going to hit delete. Keep it short and sweet at all times.

2. What's your average domain sales via outbound - 1 out of 10, 1 out of 20, 1 out of 50?

I have 2 business models (one more-than-finances the other): brand-type domains for passive sales (via incoming leads/BIN-purchases) and keyword domains (incl. GEO-types) for outreach. This second group is almost always priced in the sweet "outbound" spot of $349-$579. Our last 3 domains sold at $579: ApartmentRentalsNewYorkCity.com (yesterday), InstantHomeInsuranceQuotes.com (last week), EventStaffingNewYork.com (last week).

3. Do you follow up? How many times?

If someone is interested, they will get back to you. Following up with someone who has not demonstrated any interest in your one-time offer = spam. Be sure to add "please do not contact me again" contacts to your blacklist so they are not contacted again. You should have a sentence ("opt-out opportunity") below your signature saying something like: "- This is a one time email advertisement being sent to you just once - please reply with STOP if you no longer wish to receive a message from us in the future."

4. Who do you send your emails to?

Companies that are already ranking/striving to rank (higher) for the domain's keywords at Google.com, including advertisers. The top prospects are usually located within the top 5-10 pages of G. Most contact details can be found on the website.

5. Do you make use of your Gmail account or your customized domain name?

Try not to use any free email services; they scream spam.

Wow! Federer. Thanks so much for your input. You're one of the people I so much look up to in this business.

Please I still have some more questions for you:

1. Do you include your price and domain link in your outbound emails?
2. What do you usually have at your Subject?
3. Please I don't mind if you can be generous enough to share your outbound template.

Thank you

 

[Federer]

1. Yes, it's imperative that you include your asking price in your opening emails.
2. The domain name itself, this, in most cases, will grab the reader's attention.
3. I don't mind. I enjoy giving back to / sharing with the community.

 

[frank-germany]

I have 2 business models (one more-than-finances the other): brand-type domains for passive sales (via incoming leads/BIN-purchases) and keyword domains (incl. GEO-types) for outreach. This second group is almost always priced in the sweet "outbound" spot of $349-$579. Our last 3 domains sold at $579: ApartmentRentalsNewYorkCity.com (yesterday), InstantHomeInsuranceQuotes.com (last week), EventStaffingNewYork.com (last week).

1) which group is fundig which?

2) how do you decide which price within that range to choose?

 

[Federer]

The outbound marketing sales fund the "brand" domains (you need to have thousands of brandcentric domains for the model to work effectively).

I tend to price the domains that relate to higher-cost services/products closer to (or at) $579. A few other very recent sales at this figure include: IllinoisSpineInstitute.com, EquineMortalityInsurance.com, ColocationSeattle.com - just to give you an idea. .COMs should be number one choice, but .NET also performs well with certain high-priced services (I recently sold: MedicalAlertSystems.net, TransportSoftware.net, GlassServices.net at $549 each).

Average cost service/product-related domains work better in the $249-$349 range.

 

[Amzymayor]

The outbound marketing sales fund the "brand" domains (you need to have thousands of brandcentric domains for the model to work effectively).

I tend to price the domains that relate to higher-cost services/products closer to (or at) $579. A few other very recent sales at this figure include: IllinoisSpineInstitute.com, EquineMortalityInsurance.com, ColocationSeattle.com - just to give you an idea. .COMs should be number one choice, but .NET also performs well with certain high-priced services (I recently sold: MedicalAlertSystems.net, TransportSoftware.net, GlassServices.net at $549 each).

Average cost service/product-related domains work better in the $249-$349 range.

WoW! I'm so much much impressed and More motivated to push harder

 

[Nikhil Jain]

Thank you so much @Federer and @rohitgoyal for different aspects of Outbounds you both have thrown light upon and enlightened many of us.

@Federer could you please share a small template of email that you'd usually send to potential buyers which includes an asking price as you've mentioned above ?

 

[Federer]

This template has been golden to me. Hope it helps you too.

-------------------
Hello there,

The following domain name is now up for sale:

ApartmentRentalsNewYorkCity.com

The domain is easy to remember and tells people what you do.
The asking price is $579. Kindly let us know if your business would be interested in this opportunity.

Best regards,
Luc Biggs

Name Of Company - Registered No: Registration Number
Registered Place: Registered Company Address
Direct: (01234) 123 456 789 | Cell: (01234) 123 456 789
- Any history of the Domain can be viewed here: web.archive.org/web/*/ApartmentRentalsNewYorkCity.com
- Registration information: whois.domaintools.com/ApartmentRentalsNewYorkCity.com
- This is a one time email advertisment being sent to you just once - please reply with STOP if you no longer wish to receive a message from us in the future.
-------------------

 

[domainraider]

The outbound marketing sales fund the "brand" domains (you need to have thousands of brandcentric domains for the model to work effectively).

I tend to price the domains that relate to higher-cost services/products closer to (or at) $579. A few other very recent sales at this figure include: IllinoisSpineInstitute.com, EquineMortalityInsurance.com, ColocationSeattle.com - just to give you an idea. .COMs should be number one choice, but .NET also performs well with certain high-priced services (I recently sold: MedicalAlertSystems.net, TransportSoftware.net, GlassServices.net at $549 each).

Average cost service/product-related domains work better in the $249-$349 range.

The names you hand-reg, how do you come up with them? I mean the keywords and which city/state?

 

[Amzymayor]

This template has been golden to me. Hope it helps you too.

-------------------
Hello there,

The following domain name is now up for sale:

ApartmentRentalsNewYorkCity.com

The domain is easy to remember and tells people what you do.
The asking price is $579. Kindly let us know if your business would be interested in this opportunity.

Best regards,
Luc Biggs

Name Of Company - Registered No: Registration Number
Registered Place: Registered Company Address
Direct: (01234) 123 456 789 | Cell: (01234) 123 456 789
- Any history of the Domain can be viewed here: web.archive.org/web/*/ApartmentRentalsNewYorkCity.com
- Registration information: whois.domaintools.com/ApartmentRentalsNewYorkCity.com
- This is a one time email advertisment being sent to you just once - please reply with STOP if you no longer wish to receive a message from us in the future.
-------------------

Wow! This is really golden. Thank you so much for this!

 

[creataweb]

i have a team of 10 who does outbound for my domains. I will try to answer your queries..

1. A short pitch works best. If the end user would be interested and enquire about price than you can send a long reply with all the details.
2. 1 out of 10. Best response i have recieved from Geo domains and sometimes on keyword based domains.
3. yes i personally prefer to follow up only once for all the mails sent. I personally feel that following up more than once would be pure spamming. If a negotiation is going on than there can ofcourse of be multiple follow ups.
4. We can mail id via bulk whois. In case we have a premium domain whose target end user is a big corporate than we collect and send mail via hunter.io.
5. We use customized email id for all the mails.

Just curious, where did you find these 10 people to do this work and what do you pay them? I have also tried this method

 

[jideofor]

Nice thread.

 

[Amzymayor]

Nice thread.

Thanks bro

 

[Nikhil Jain]

@Federer Who according to you would be the best person to whom the first email should be targeted to in an Organization -

• Managing Director
• Head of Marketing
• Head of Operations
• CEO
• President

I understand things might work differently in different cases. In my personal experience, I have hardly received a quick reply (Yes or No) from anybody other than the CEO Or President.

Could you throw some light on this aspect, please ?

 

[dragtastic]

I keep my emails short. Give them my name, what is for sale. MAYBE one sentence on why I think its good for their brand (most of the time I dont)
Then I leave my phone number in case they want to call directly.

This has worked best for me.

 

[Amzymayor]

I keep my emails short. Give them my name, what is for sale. MAYBE one sentence on why I think its good for their brand (most of the time I dont)
Then I leave my phone number in case they want to call directly.

This has worked best for me.

How many domains do you sell on average and how many end users do you target for every domain?

 

[Amzymayor]

@Federer Who according to you would be the best person to whom the first email should be targeted to in an Organization -

• Managing Director
• Head of Marketing
• Head of Operations
• CEO
• President

I understand things might work differently in different cases. In my personal experience, I have hardly received a quick reply (Yes or No) from anybody other than the CEO Or President.

Could you throw some light on this aspect, please ?

From what Federer said, I think he normally targets the company's email address and not the individual email. Emails like "nfo@..., equiry@..."

 

[Kuffy]

You guys are tempting me into sending a few outbound sales emails. Now I need to invent a persona and style to do this.