Unstoppable Domains — Expired Auctions

domains 5 Debates Domainers Will Never Agree On

SpaceshipSpaceship

The domain industry changes all the time, but somehow the arguments stay the same.


New marketplaces, new hot extensions, whatever AI is doing this week. Someone posts a big sale, everyone reacts to it, and within a few comments, we are right back to the same debates we have been having for years.

I don't think that is a bad thing. These topics keep coming back because there usually is no cut and dry answer. Domainers want clean rules, but this business rarely gives them any.

A name can be a terrible buy for one person and a smart buy for someone else. A pricing strategy can work well for one portfolio and fail completely on another. That is what makes these debates interesting, and also why nobody ever really wins them.

.com vs everything else​

This is probably the easiest one to start with because it never goes away.

There are domainers who believe .com is still the only extension that really matters. There are others who believe .ai, .io, .co, .xyz, and certain new extensions can make sense if the keyword and buyer pool are strong enough.

I am not against buying outside of .com. I just think the bar has to be much higher.

A mediocre .com can sometimes still have a chance just because it is a .com. A mediocre name in another extension usually does not have that same safety net. That does not mean other extensions are bad. It means you cannot judge them the same way.

BIN pricing vs make offer​

This one probably depends more on the quality of the name than anything else.

For average inventory, I lean toward pricing the name. Most buyers are not domainers. They are not looking for a long negotiation process. They want to know what it costs, decide if they can afford it, and move on.

That does not mean every name should have a BIN. If you own a truly premium name, I get wanting to have a conversation. Sometimes the buyer, the use case, and the budget matter.

I have sat on names without a price thinking I was protecting something. The inquiries just stopped. Sometimes the buyer just wanted a number.

Hand registrations vs aftermarket buys​

I have gone back and forth on this one over the years.

I don't think hand registering is dead. I think random hand registering is.

There is a big difference between spotting a trend early, understanding a niche, and registering a name with real potential buyers, versus sitting around typing words into a registrar because something is available.

Availability is not a buying signal.

That is where newer domainers can get into trouble. The registrar tells you the name is available. That does not mean the market told you it has value.

Hold forever vs cut your losses​

This is probably the debate most of us struggle with privately. It's a tough one.

Everyone has dropped a name they later regretted. Everyone has also renewed names for years that probably should have been dropped much earlier.

"All it takes is one buyer" is true. It is also one of the most dangerous phrases in domaining if you use it to justify renewing everything.

Some names need time. Good names can sit for years before the right buyer comes along. But renewals are real. Portfolio clutter is real. At some point, holding becomes less about patience and more about not wanting to admit you may have been wrong.

That is not easy, but it is part of the business.

Marketplace exposure vs real visibility​

This is the one I keep thinking about lately.

A domain can be listed on Afternic, Sedo, Atom, a landing page, and wherever else, and still not really be seen by the right buyer.

Being listed is not the same as being visible, as I have recently preached. It just means the name exists somewhere in the system. The real question is whether anyone who could actually use the name is ever going to see it.

I have names listed everywhere I am supposed to list them and I still wonder how often they actually surface for someone who could use them.

So that is five debates and zero resolutions, which feels about right.

It depends on the name.

What's your favorite debate?
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
GoDaddyGoDaddy
Agree with it all - but mostly with the last point about visibility.
I’m new to this and definitely not the smartest person here, but I keep thinking there has to be a better way to provide visibility (short of cold outreach).
I’m sure a lot of people have thought of it but I still spend sometime everyday before bed thinking about if it can be done differently.
 
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Thank you Sully!
I read your 5 points. Some of them has actually not been things I have been focusing on.
But you inspired me to look into it, and make up my mind.
 
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Due to budget constraints, I chose to hand reg rather than aftermarket buy.
I tried to create a list of several domain names that I thought had potential buyers.
After several months of this, at least 3 to 5 names were eventually registered by others, both individuals and startups.
 
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The part I agree with most is visibility. A lot of domainers think being listed means being exposed. It doesn’t. A domain can sit on five marketplaces and still never reach the business that would actually use it.

For me, the better question is whether the domain has a clear buyer, a realistic price, and a clean path to purchase.
 
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You missed the 6th one:
Some will check with the wife before making a decision.
Some will never check with the wife and making their own decision.
 
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Nice compilation!

Hold forever vs cut your losses​

This is probably the debate most of us struggle with privately. It's a tough one.
I agree this is one of the toughest, and also one we face over and over. There are not many domain names I would literally keep forever, but there are some for quite a few years, but it is so easy to feel unsure. In that place this week on a few names.

On BIN vs MO/RP, I agree completely with the view you expressed. Vast majority should have a price. A few probably should not (but of the kind of names I hold, very few).

What I am less clear is whether I should show BIN and MO, or purely BIN, on the lander.

Thanks again for the article, @Sully.

-Bob
 
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Thank you Sully!

And I agree...
 
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Informative article @Sully. How about cashing in on registrations of 'blazing hot' topics/buzzwords - the topics that are forgotten as quickly as they came in.
 
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.com vs. everything else - I agree. Me personally, over the years, I went from .com to other TLDs and then back again. I came to the conclusion that no matter what, companies almost always want the .com, with rare exceptions (.ai). So, unless you are extremely early to the party with a new ext (which are getting worse and worse everytime, btw), there is not much sense in scooping up the leftovers.

BIN pricing vs. Make Offer - agree too. I am a fan of BIN pricing, with the idea of putting ''Make Offer'' only for anything in the six-figure range, or high five figures.

Hand registrations vs. aftermarket buys - agree as well on a battle here, not much to comment.

Hold forever vs. cut your losses - rather than a battle, I think this one is highly subjective. Everyone knows bad/unpopular/not trendy anymore/mistake names need to be cut - but when and where to draw the line is something everyone decides for themselves.

Marketplace exposure vs. real visibility - thing is that nowadays marketplaces do not really bring real market exposure. Sedo is half-dead, Afternic does not favor domainers, and BrandBucket serves a very specific quite tiny market. Can't really comment on Atom, as I only have one name there, and it has been sitting there for 5+ years. So, own lander (NamePros lander in my case) is hands down the best option.
 
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Thanks man for the information. I also agree with all of these, most people don't realize how these impact their domains and websites. Especially the .com vs everything else part. Other TLDs have become more prominent than before and have their own advantages.
 
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.com vs everything else​

I sell a lot of extensions other than .com.

However, .com is the only extension where any random term has a decent chance to sell.

Brad
 
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I sell a lot of extensions other than .com.

However, .com is the only extension where any random term has a decent chance to sell.

Brad
Hello

How can I purchase your domain name?
 
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This is so true. Domain investing is one of those industries where even experienced domainers will completely disagree with each other and still both make money.

Some debates I always see are:

  1. Quantity vs Quality
    Some investors prefer holding a few premium domains, while others build huge portfolios hoping for volume sales.
  2. Brandable vs Exact Match Domains
    One group believes strong brandables are the future, while others still trust keyword-rich domains for SEO and buyer intent.
  3. New gTLDs vs .com
    This debate will probably never end. Many people still trust .com the most, but some newer extensions are getting real adoption.
  4. Hold Long-Term vs Flip Fast
    Some domainers hold names for 5–10 years waiting for the perfect buyer, while others prefer quicker smaller profits.
  5. AI Valuation Tools vs Human Instinct
    Automated appraisals can help, but experienced domainers often trust market feel and trend prediction more than any tool.
At the end of the day, success usually comes from understanding buyer psychology, trends, branding potential, and patience rather than following one “perfect” strategy.

I’ve also noticed that strong brand identity and content around a domain can increase perceived value significantly. Even platforms like kableone dot com show how a memorable and niche-focused brand name can become much more valuable when paired with real content and audience growth.
 
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Some years ago I registered many different domains. In particular the cheap .info ... But I it was not a success for me (maybe it was my own mistakes). However, now I have only (many) ,com
 
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A lot also depends on budget, experience, research, and the amount of time someone is willing to put into it. Some people can actually make more money targeting ccTLD droplists with the right strategy than competing on crowded .com pre-release auctions. Different approaches work for different investors.
 
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Sully thank you!

How about "Spray & Pray" domaining versus "Precision (within the rules)" domaining?
 
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Talk more about this...
AI Overview:
"Spray and pray" refers to taking a high-volume, uncoordinated approach to a task—such as shooting, marketing, or applying for jobs—without aiming for specific targets, relying instead on luck to achieve a result. It implies a lack of strategy, where effort is wasted in the hope that a low-probability outcome hits.
 
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