posted by Federer:
1. GOOGLE the exact keywords (ex. "Affiliate Marketers" if you're looking to sell AffiliateMarketers.com)
2. Open up the best-fitting results (sites that have your keywords in their site's description/meta tags and/or similar domain)
3. Locate the contact details and send a short email. Do not state benefits and do not put an asking price. Subject line must read: Affiliate Marketers (based on above ex.)
4. Repeat process 50 times for the same domain to generate at least 2-5 "how much" replies from interested companies. Sell to one of them.
5. Repeat steps 1-4 for the next domain and so forth...
No matter how many years this thread goes on, this will always be the short version. While my approach is not exactly the same as yours, the bottom line on end user sales is that it's a grind, and those who will work it are those who will succeed at it.
posted by gcttirth:
Those that rank for "Affiliate Marketers" high on Google -- why would they buy another domain? They must be having a good domain name if they are ranking for the exact keyword. Why would they do SEO again for the new domain if they already have a domain ranked?
A good point. Some companies just like to own relevant domains -- a fact I always check using the WHOIS to get an idea of how many domains a given prospect owns, and what kind of domains they are. I tailor my approach for a few different types of prospects:
1) Those who are spending on AdWords to rank for the term, but do not rank organically in the first couple of pages for the term. These are very good prospects, because they are spending money on an ogoing basis (note that simply having an exact match domain doesn't guarantee top rankings, but one study after another shows that it certainly helps in conjunction with good content and proper optimisation.)
2) Those who rank well for similar but lower-value terms, typically those which come up as "related searches" on the Google SERP page.
3) Companies and investors with large domain portfolios, especially those for whom a sample of their portfolio suggests that they prefer the kind of domain I am selling.
4) "lesser" TLD holders of the same phrase as my .com domain.
There are other types of prospects of course, but I tend to stick to these four, and each has its own particular approach. Trying to sell a .com domain to a prospect who already has a decent domain, ranks on the first page for the .com's keywords, and doesn't appear to own a bunch of similar domains, is likely a waste of time.
posted by mitok:
I understand, but what if they dont "get it"?
I mean, you cant know if the potential end-user understand why your domain is better or would also do good for them.
When you are contacting them very ofter you dont know how well they understand domains. If you reach someone who understand the value of domains then you should definitely be short in your initial mail. BUT, very often you dont know how well does they understand domains and if including benefits will trigger them to think about purchase.
You have got to qualify your leads somehow. If they aren't spending money on AdWords to rank for your domain's phrase, and do not appear to own multiple domains in their niche, then chances are you're going to spend a lot more time explaining yourself than you are selling your domains. You also run a much higher risk of buyer's remorse among unqualified prospects, which can lead to chargebacks and being maligned on the internet (which is great when another prospect does a search on you or your company's name, just great.)
Frank