strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[topleveldomain]

Vivid verbs. I love 'em.

---J.

But CEO`s probably won`t love those sparkling verbs.

 

[Lasher]

Been following this thread with interest, has anyone had much luck changing their approach to include some of the suggestions here? I have a few domains that I think will be infinitely more valuable to an end user than to a domainer. For example:

OfficialDegree.com <- All these online universities are spending millions on marketing.
LaserRemoval.us <- Nice name, shame about the extension.
CopyrightAdvisors.com
DesignerForms.com
NationalHaulage.com


Guess I could just get out a mailmerge prog and try it myself, but I'll only have one shot at contacting a lot of these companies so want to get it right.

 

[Damion]

I think it all comes down to a straight forward letter. Not to much sales garbage but just straight to the point. It's ok to drop a few lines of background or possible advatage that may come with a domain but just don't over do it.
Like i said a couple of lines is sufficient and not a half page or something. two or three lines at the most.

The most important issue at hand in this type of approach looking for end-users is if it arrives at the correct department or person. If not, all the effort in the world is all in vain.

If you have a select group of prospect end-users i would go for the fax approach. This is likely not going to result in a message ending up in a spam/junk inbox.

If you have a large collection of prospects i would single out the prospects with the greatest potential and send them a fax as well, instead of only a email.

 

[jlw]

If you have a large collection of prospects i would single out the prospects with the greatest potential and send them a fax as well, instead of only a email.

If you are new at it, and just feeling your way around, consider singling out the prospects with the greatest potential and contact them LAST, after you've gained experience from mistakes made where they can do less harm.

---J.

 

[sooty]

Hi,

I was wondering, has anyone tried approaching companies who bid on the keywords in your domain for adwords?

e.g. if you have the domain carsales.com and you find someone on Adwords (i.e. on right hand side in Google search results) has bid on those keywords, then surely they are interested??

Anyone had any success with this strategy?

 

[kingster]

another quick alternative would be to search through the "Domain wanted" forum. Some buyers are willing to pay a high price for a premium domain.

 

[jlw]

Hi,

I was wondering, has anyone tried approaching companies who bid on the keywords in your domain for adwords?

e.g. if you have the domain carsales.com and you find someone on Adwords (i.e. on right hand side in Google search results) has bid on those keywords, then surely they are interested??

Anyone had any success with this strategy?

Yes. I contact not only those in the google sidebar, but also those whose ads appear on my parked page, and also those whose sites are found on the first few pages of Goole results. I've gotten between one and three expressions of interest per fifty such prospects.

---J.

 

[randomo]

Since some people have posted the letters they send to end users, I'd like to join them. This is a draft; comments and suggestions will be appreciated. (I plan to send this by email and maybe follow up by fax.) All names, domains, company, etc., have been changed.

************
Mr. John Smith
Managing Director
Betting Concern Ltd.

Dear Mr. Smith:

I am Nick Jennings, owner of the web domain RacingBets.com.

I am writing to offer this domain for sale to your firm.

As you know, .com domains are the most valuable and widely used, a point proven by Betting Concern’s own usage of BettingConcern.com and BettingCorporation.com as your primary points of contact.

Furthermore, you are already using RacingBets.co.uk, RacingBets.net, and RacingBets.tv to attract clients. RacingBets.com is a more memorable and more effective version of those names, and it would be a valuable asset for your firm.

Should you have interest in acquiring this domain, please contact me, either by telephone (in the U.S., 123-555-9999, Eastern [New York] time zone) or by email ([email protected]).

Yours Sincerely,
Nick Jennings
************

 

[RyuKenLi]

That's a nice letter. How many end-users have you sold to?

 

[DomainBELL]

this is one of my favorite types of threads on NamePros.com

I'll share what's been MOST useful to me... it's a SIMPLE one...

ALWAYS keep your eyes and ears open...
and carry business cards EVERYWHERE...

well... that was actually 2 things...

~DomainBeLL (Patricia)

 

[uni412]

Also, I think that federal law requires you to include a valid physical address as well as a valid email address in unsolicited commercial messages. You should also check your state "spamming" laws.

 

[DomainBELL]

listening to the late night LOCAL commercials gives good ideas for domain names - where adv. should have pre-purchased related domain names but often times have not... (I'm not referring to trademarks or patents etc...) - then marketing the name to that advertiser.... etc...

~DomainBeLL (Patricia)

 

[falco85]

This is maybe one of the most interesting threads I have read ever, and I am still re-reading it to learn! That was really a great piece of advice!

I would like to add just my 2 cents to the discussion. If you live outside US, you should really consider to get for yourself an US number. Since 90% of your potential end users are from US, this would be a smart move imho. For instance I live in Italy and I think that most people wouldn't call me to my Italian mobile or home phone. For this reason, I have purchased a SkypeIn US number (with a california prefix,213 :D my favourite state), and can make and receive calls from there. Moreover, when I'm not there or I'm sleeping, there's my voicemail at that number. This sounds professional and may give you a better chance for your sales that's my opinion!

 

[masterseller1]

I have a portfolio of 300+ names parked at Sedo and thus far, I'm none too impressed with them. I've tried "promoting" my best domains on their home page but have had no luck. Has anyone here had luck selling with Sedo or in promoting your domains there?

Also, has anyone got good parking results from other companies? Who here likes Sedo, who here doesn't and why? Does anyone recommend any other places to promote domains? What is the best way to get good names OUT THERE to be seen by potential buyers?

Keep this thread alive - it's great!

MS1

FOR SALE: www.ikasino.de, www.athanol.de, www.telefonmobile.de, www.einhandy.com, www.monsterblog.net, www.blogist.biz &.org, www.cashowner.com, www.fadpro.com, www.homobiz.com

 

[fonzie_007]

It's taken me about 4 months to post, but I was successful at promoting a group of my domains to an end user. The sale was less than I had hoped, bit it certainly was well above what reseller rates would be.

 

[KRL]

I focus on end user sales. It does take a lot of work to get one, but they are out there and the returns are enormous compared to selling to other domainers.

The secret is to extensively research the market you are targeting and then compile a prospect list and just work it name by name til you hit one.

I also run ads in the Wall Street Journal with my own domains and those of clients and we're begining a new campaign in Advertising Age shortly also. So we go right to the corporate users.

Feel free to contact me if you have high end domains looking for an end user sale.

[email protected]

 

[DOMiNIC]

I also run ads in the Wall Street Journal with my own domains and those of clients and we're begining a new campaign in Advertising Age shortly also. So we go right to the corporate users.

Feel free to contact me if you have high end domains looking for an end user sale.

[email protected]

Wonderful news Kevin. P.M sent.

You and others may be interested to take a look at this old thread.

http://www.namepros.com/domain-name...-your-thoughts.html?highlight=joint+marketing

DOMiNIC

 

[jlw]

Wonderful news Kevin. P.M sent.

You and others may be interested to take a look at this old thread.

http://www.namepros.com/domain-name...-your-thoughts.html?highlight=joint+marketing

DOMiNIC

Sounds great. Did it go anywhere???

I'd contribute several names, and pay my share of the ad's cost.

---J.

 

[ripley]

Personally I think this is a great idea, and really a natural fit for a place like this, whether you decide to list discrete domains or simply list a website to find out more information, depending on the size of the ad. I'd be interested in it personally.

The key is organizing it. Are any of the folks involved in the last go-round still active to tell us how it went?

ripley.

 

[Dotplanners]

Hi,

I was wondering, has anyone tried approaching companies who bid on the keywords in your domain for adwords?

e.g. if you have the domain carsales.com and you find someone on Adwords (i.e. on right hand side in Google search results) has bid on those keywords, then surely they are interested??

Anyone had any success with this strategy?

I found this to be one of the best processes to finding buyers of your keyword domains. (By the way, as a caveat to another post, an "end user" sale is not one sold to a domainer. It's a sale to a company that will use the domain for their products/service)

Its true if you take the time to match your keywords of your domain with overture or google adword bidders, you can contact them and offer them the very "keyword domain" that they're continuing to pay PPC costs on, and that system can go on forever. But if they understood that owning the keyword domain of the actual keywords they were bidding on, they'd get "direct navigation" or what some people call "browser searching" traffic that lead people directly to their website. A $5000 investment one year for that traffic drops to only $10 a year to renew the same domain for hopefully the same traffic. That's a big selling point for some companies.

Lastly, the best way to sell your domains to an end user is to CALL the company first, find the number of the internet marketing person, and tell them you have a generic keyword domain that describes their product/service perfectly. Tell them if they want to run some PPC adword campaigns, they should match the domain keyword to the keywords people are searching on so that when the results come up, they'll see YOUR keyword domain as the link to what they were sarching up.

Hope that makes sense... if you need help with that, let me know by private mesage.

Stephen Douglas
SuccessClick
DomainRelevance.com
DropGuild.com
BulkSaleDomains.com

 

[NP41215]

But I never ,ever EMAIL prospective Buyers anyway
I research and Phone and/or send SnailMail letter to the
Advertising/Promotions manager or Advertising Agency handling the companies Marketing.

Domain names ,especially Brandable NAMES are often treated as Marketing by large companies.

Sounds reasonable. How were the results?

I have a portfolio of 300+ names parked at Sedo and thus far, I'm none too impressed with them. I've tried "promoting" my best domains on their home page but have had no luck. Has anyone here had luck selling with Sedo or in promoting your domains there?

Did you put a price for your domains at Sedo?

I believe if you just ask for offers, without giving an asking price, you lose potential buyers who fear wasting time due to possible wide price spread between your expectation and theirs.

Also Sedo is mostly sellers of domains, and most members are looking to sell, not buy domains.

I also run ads in the Wall Street Journal with my own domains and those of clients and we're begining a new campaign in Advertising Age shortly also. So we go right to the corporate users.

Feel free to contact me if you have high end domains looking for an end user sale.

[email protected]

WSJ is an excellent place to advertise. I suppose Inc. Magazine is another good one.

What you need to do is to take out a large display Ad that of course will cost a lot, in order to be noticed. A small Ad is not very effective.

So consider combining your domains with those of other domainers and share in the cost of the Ads. You may also want to categorize the various domains. In the end, the cost per domain listing may be $10 or so. But with enough domainers and their domains participating, your final cost can be very reasonable. Yet the big-sized Ad will attract plenty of attention.

 

[dotnom]

Did you try the
corporate domain selling company approach
OR
the individual owner of one domain approach ?

I think the corporate formal method with a website at the back selling domains scare them

What works better for you?

What is the average number of potential buyers you try to sell each of your domains?

 

[sooty]

Are there any domain brokers who do this sort of thing for you? I don't mean passive brokers like Sedo who just provide a listing - I mean people who actually go out there and find a buyer.

Also, selling on ebay strikes me as fairly unprofessional. Is there any other way to have an auction but not using ebay?

 

[sooty]

I just thought that a good thing is to show credibility - to that end I am going to quote my membership of DNOA in my signature for any communication.

What would be good though is for us to come up with ideas for a pitch, when we get a call back, why should someone buy e.g. a generic domain.

I tend to think for SEO purposes, but can you think of any others, if they already have a main domain name. By the way, I am talking about domains that do not have any traffic presently.

 

[Jo]

WSJ is an excellent place to advertise. I suppose Inc. Magazine is another good one.

What you need to do is to take out a large display Ad that of course will cost a lot, in order to be noticed. A small Ad is not very effective.

So consider combining your domains with those of other domainers and share in the cost of the Ads. You may also want to categorize the various domains. In the end, the cost per domain listing may be $10 or so. But with enough domainers and their domains participating, your final cost can be very reasonable. Yet the big-sized Ad will attract plenty of attention.

I agree a Large Ad would work best. Categorize the names with a heading in bold. I have one or two names that may be suitable to list in the WSJ and of interest to NYers. Is someone going to get this ball rolling?