strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[KRL]

I focus on end user sales. It does take a lot of work to get one, but they are out there and the returns are enormous compared to selling to other domainers.

The secret is to extensively research the market you are targeting and then compile a prospect list and just work it name by name til you hit one.

I also run ads in the Wall Street Journal with my own domains and those of clients and we're begining a new campaign in Advertising Age shortly also. So we go right to the corporate users.

Feel free to contact me if you have high end domains looking for an end user sale.

[email protected]

 

[DOMiNIC]

I also run ads in the Wall Street Journal with my own domains and those of clients and we're begining a new campaign in Advertising Age shortly also. So we go right to the corporate users.

Feel free to contact me if you have high end domains looking for an end user sale.

[email protected]

Wonderful news Kevin. P.M sent.

You and others may be interested to take a look at this old thread.

http://www.namepros.com/domain-name...-your-thoughts.html?highlight=joint+marketing

DOMiNIC

 

[jlw]

Wonderful news Kevin. P.M sent.

You and others may be interested to take a look at this old thread.

http://www.namepros.com/domain-name...-your-thoughts.html?highlight=joint+marketing

DOMiNIC

Sounds great. Did it go anywhere???

I'd contribute several names, and pay my share of the ad's cost.

---J.

 

[ripley]

Personally I think this is a great idea, and really a natural fit for a place like this, whether you decide to list discrete domains or simply list a website to find out more information, depending on the size of the ad. I'd be interested in it personally.

The key is organizing it. Are any of the folks involved in the last go-round still active to tell us how it went?

ripley.

 

[Dotplanners]

Hi,

I was wondering, has anyone tried approaching companies who bid on the keywords in your domain for adwords?

e.g. if you have the domain carsales.com and you find someone on Adwords (i.e. on right hand side in Google search results) has bid on those keywords, then surely they are interested??

Anyone had any success with this strategy?

I found this to be one of the best processes to finding buyers of your keyword domains. (By the way, as a caveat to another post, an "end user" sale is not one sold to a domainer. It's a sale to a company that will use the domain for their products/service)

Its true if you take the time to match your keywords of your domain with overture or google adword bidders, you can contact them and offer them the very "keyword domain" that they're continuing to pay PPC costs on, and that system can go on forever. But if they understood that owning the keyword domain of the actual keywords they were bidding on, they'd get "direct navigation" or what some people call "browser searching" traffic that lead people directly to their website. A $5000 investment one year for that traffic drops to only $10 a year to renew the same domain for hopefully the same traffic. That's a big selling point for some companies.

Lastly, the best way to sell your domains to an end user is to CALL the company first, find the number of the internet marketing person, and tell them you have a generic keyword domain that describes their product/service perfectly. Tell them if they want to run some PPC adword campaigns, they should match the domain keyword to the keywords people are searching on so that when the results come up, they'll see YOUR keyword domain as the link to what they were sarching up.

Hope that makes sense... if you need help with that, let me know by private mesage.

Stephen Douglas
SuccessClick
DomainRelevance.com
DropGuild.com
BulkSaleDomains.com

 

[NP41215]

But I never ,ever EMAIL prospective Buyers anyway
I research and Phone and/or send SnailMail letter to the
Advertising/Promotions manager or Advertising Agency handling the companies Marketing.

Domain names ,especially Brandable NAMES are often treated as Marketing by large companies.

Sounds reasonable. How were the results?

I have a portfolio of 300+ names parked at Sedo and thus far, I'm none too impressed with them. I've tried "promoting" my best domains on their home page but have had no luck. Has anyone here had luck selling with Sedo or in promoting your domains there?

Did you put a price for your domains at Sedo?

I believe if you just ask for offers, without giving an asking price, you lose potential buyers who fear wasting time due to possible wide price spread between your expectation and theirs.

Also Sedo is mostly sellers of domains, and most members are looking to sell, not buy domains.

I also run ads in the Wall Street Journal with my own domains and those of clients and we're begining a new campaign in Advertising Age shortly also. So we go right to the corporate users.

Feel free to contact me if you have high end domains looking for an end user sale.

[email protected]

WSJ is an excellent place to advertise. I suppose Inc. Magazine is another good one.

What you need to do is to take out a large display Ad that of course will cost a lot, in order to be noticed. A small Ad is not very effective.

So consider combining your domains with those of other domainers and share in the cost of the Ads. You may also want to categorize the various domains. In the end, the cost per domain listing may be $10 or so. But with enough domainers and their domains participating, your final cost can be very reasonable. Yet the big-sized Ad will attract plenty of attention.

 

[dotnom]

Did you try the
corporate domain selling company approach
OR
the individual owner of one domain approach ?

I think the corporate formal method with a website at the back selling domains scare them

What works better for you?

What is the average number of potential buyers you try to sell each of your domains?

 

[sooty]

Are there any domain brokers who do this sort of thing for you? I don't mean passive brokers like Sedo who just provide a listing - I mean people who actually go out there and find a buyer.

Also, selling on ebay strikes me as fairly unprofessional. Is there any other way to have an auction but not using ebay?

 

[sooty]

I just thought that a good thing is to show credibility - to that end I am going to quote my membership of DNOA in my signature for any communication.

What would be good though is for us to come up with ideas for a pitch, when we get a call back, why should someone buy e.g. a generic domain.

I tend to think for SEO purposes, but can you think of any others, if they already have a main domain name. By the way, I am talking about domains that do not have any traffic presently.

 

[Jo]

WSJ is an excellent place to advertise. I suppose Inc. Magazine is another good one.

What you need to do is to take out a large display Ad that of course will cost a lot, in order to be noticed. A small Ad is not very effective.

So consider combining your domains with those of other domainers and share in the cost of the Ads. You may also want to categorize the various domains. In the end, the cost per domain listing may be $10 or so. But with enough domainers and their domains participating, your final cost can be very reasonable. Yet the big-sized Ad will attract plenty of attention.

I agree a Large Ad would work best. Categorize the names with a heading in bold. I have one or two names that may be suitable to list in the WSJ and of interest to NYers. Is someone going to get this ball rolling?

 

[DomainBELL]

I am interested in more information from KRL...

Are you going to put together a large group of us to split advertising expenses in WSJ - and have some of our BEST domains listed in an ad in that publication...

When would the next deadline be for us to participate ??

What would be the release date for that publication ??

If KRL isn't doing this any longer.... What about Gene ??
Anyone else interested ??

~DomainBELL (Patricia)




for sale:

 

[Simsi]

Personally I think if you offer a domain to sale to an end-user, you are at an immediate negotiating disadvantage. One thing I tried was to go to the website of a prospective buyer, find a bug or typo and send a friendly email to them saying "by the way you have an error..." from the email address of mydomain with a signature.

I didn't sell it (yet - this was only 2 weeks ago) but i did see from my logs that they clicked through to the site - twice - , so they are now aware it exists. The site has a message on it suggesting that the domain is no longer being used too, but not actually offering it for sale

 

[Lasher]

Only responses I've gotten from contacting end users is a couple of "**** off spammer!"

 

[josephwong]

I've tried to do so before, and got rejected multiple times

Apparently, they think I am mass mailing owners and included them on the list.

 

[spietreser]

One of my prospects actually posted my letter on his very famous blog, and calling me a typosquatter. That post still haunts me to this day in Google...

I made my best sales when the buyer came to me in the first place. They then already know that they want the domain.

However, when we approach potential buyers we need to educate them that they need the domain. I think a good thing with sales letters is to write a unique one for each prospect (to avoid being called spammer), and let them know in what ways owning the domain would improve their business compared to not owning the domain. Let them know the benefits in their situation. Therefore, you need to think like the client.

Examples of benefits are:
- easy to remember
- recognizability
- shortness means less chance for typos (= losing clients to the competition)
- trust: a nice domain increases trust in his company
- etc!

Hope this helps,
spietreser

 

[DomainBuyerBroker]

Examples of benefits are:
- easy to remember
- recognizability
- shortness means less chance for typos (= losing clients to the competition)
- trust: a nice domain increases trust in his company
- etc!

Hope this helps,
spietreser



Also... to keep the domain away from their competition.

See my dozens of reasons to own domains at http://searchdomainsforsale.com/why-buy-domain-names.htm

 

[Jo]

Also... to keep the domain away from their competition.

See my dozens of reasons to own domains at http://searchdomainsforsale.com/why-buy-domain-names.htm

I bookmarked that page, excellent!

 

[sooty]

great post rsequin! Rep added!

 

[gausap23]

Thank you very much for this very valuable suggestion Mr.Wanda

Thank you very much for this very valuable suggestion Mr.Wanda

 

[Charley]

How could I be really assured that if the buyer will offer me xx,xxx,xxxx or so for domain? Wont he/she RIP me off during the payment time ?

Then I wouldnt have a clue even to get back my money or the domain ...

Someone enlighten me on this !