strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[jlw]

1.
Doubled interest in two sentences!?
interested in acquiring ... interest in acquiring?

2.
What about ...

We feel convinced the domain name www.xyz.com would be another important marketing tool, and a valuable asset of eletronic property for XYZ. instead of and wonder if American Street Rod would be interested

3.
I am looking forward hearing from you. sounds better to me than ...
Thanks for your attention !?

4.
Also europeans always like with kind regards or best regards !?

You raise four interesting points:

1.
I think that, in my boilerplate, "you have interest in acquiring this domain" should be replaced with "so".

2.
I don't know enough about XYZ to make that assertion. Overstated sales language turns me off. In this case, I think the understated truth is sufficient to achieve my purpose.

3.
It never hurts to thank people. Your two "alternatives" are not mutually exclusive: "Thanks for your attention; I am looking forward to hearing from you."

4.
Your observation that social norms differ with geography is interesting and important. I noticed that an Israeli company used "best regards" in a recent exchange of e-mails with me. We should be alert to local custom.

---J.

 

[Damion]

Another approach i would like to mention is of course to write a letter to send by regular mail or fax.
Advantage of this is that your email is not to be filtered as spam.

And faxes always arrive in my opinion unless the connection is dead but this will show soon enough and doesn't make you wonder if your proposal has arrived yes or no.

If there is a fax number available then i would certainly take my chance with this type of aproach.

Writing business letters is to be taken seriously and more information that i personally have stumbled upon can be found here http://esl.about.com/cs/onthejobenglish/a/a_basbletter.htm

I have another link that i will post soon with tons of example business letters.
Good luck guys

 

[topleveldomain]

You raise four interesting points:

1.
I think that, in my boilerplate, "you have interest in acquiring this domain" should be replaced with "so".

2.
I don't know enough about XYZ to make that assertion. Overstated sales language turns me off. In this case, I think the understated truth is sufficient to achieve my purpose.

3.
It never hurts to thank people. Your two "alternatives" are not mutually exclusive: "Thanks for your attention; I am looking forward to hearing from you."

4.
Your observation that social norms differ with geography is interesting and important. I noticed that an Israeli company used "best regards" in a recent exchange of e-mails with me. We should be alert to local custom.

---J.

By the way .... "sparks any questions" is also very unusual!

 

[webgear]

Can I post the name for sale at Sedo not at eBay?
Will this have the same effect or not?
And can somebody give's me an exapmle of end user letter ,which is used for end user deals ,because I've one name which can sell direct to the end user with the same site but don't know how to contact right with him.
I see the previous example letter but it'll be better to look more letters to make mine.
Feel free to PM me!
Thanks in advance to all !

 

[jlw]

By the way .... "sparks any questions" is also very unusual!

Vivid verbs. I love 'em.

---J.

 

[topleveldomain]

Vivid verbs. I love 'em.

---J.

But CEO`s probably won`t love those sparkling verbs.

 

[Lasher]

Been following this thread with interest, has anyone had much luck changing their approach to include some of the suggestions here? I have a few domains that I think will be infinitely more valuable to an end user than to a domainer. For example:

OfficialDegree.com <- All these online universities are spending millions on marketing.
LaserRemoval.us <- Nice name, shame about the extension.
CopyrightAdvisors.com
DesignerForms.com
NationalHaulage.com


Guess I could just get out a mailmerge prog and try it myself, but I'll only have one shot at contacting a lot of these companies so want to get it right.

 

[Damion]

I think it all comes down to a straight forward letter. Not to much sales garbage but just straight to the point. It's ok to drop a few lines of background or possible advatage that may come with a domain but just don't over do it.
Like i said a couple of lines is sufficient and not a half page or something. two or three lines at the most.

The most important issue at hand in this type of approach looking for end-users is if it arrives at the correct department or person. If not, all the effort in the world is all in vain.

If you have a select group of prospect end-users i would go for the fax approach. This is likely not going to result in a message ending up in a spam/junk inbox.

If you have a large collection of prospects i would single out the prospects with the greatest potential and send them a fax as well, instead of only a email.

 

[jlw]

If you have a large collection of prospects i would single out the prospects with the greatest potential and send them a fax as well, instead of only a email.

If you are new at it, and just feeling your way around, consider singling out the prospects with the greatest potential and contact them LAST, after you've gained experience from mistakes made where they can do less harm.

---J.

 

[sooty]

Hi,

I was wondering, has anyone tried approaching companies who bid on the keywords in your domain for adwords?

e.g. if you have the domain carsales.com and you find someone on Adwords (i.e. on right hand side in Google search results) has bid on those keywords, then surely they are interested??

Anyone had any success with this strategy?

 

[kingster]

another quick alternative would be to search through the "Domain wanted" forum. Some buyers are willing to pay a high price for a premium domain.

 

[jlw]

Hi,

I was wondering, has anyone tried approaching companies who bid on the keywords in your domain for adwords?

e.g. if you have the domain carsales.com and you find someone on Adwords (i.e. on right hand side in Google search results) has bid on those keywords, then surely they are interested??

Anyone had any success with this strategy?

Yes. I contact not only those in the google sidebar, but also those whose ads appear on my parked page, and also those whose sites are found on the first few pages of Goole results. I've gotten between one and three expressions of interest per fifty such prospects.

---J.

 

[randomo]

Since some people have posted the letters they send to end users, I'd like to join them. This is a draft; comments and suggestions will be appreciated. (I plan to send this by email and maybe follow up by fax.) All names, domains, company, etc., have been changed.

************
Mr. John Smith
Managing Director
Betting Concern Ltd.

Dear Mr. Smith:

I am Nick Jennings, owner of the web domain RacingBets.com.

I am writing to offer this domain for sale to your firm.

As you know, .com domains are the most valuable and widely used, a point proven by Betting Concern’s own usage of BettingConcern.com and BettingCorporation.com as your primary points of contact.

Furthermore, you are already using RacingBets.co.uk, RacingBets.net, and RacingBets.tv to attract clients. RacingBets.com is a more memorable and more effective version of those names, and it would be a valuable asset for your firm.

Should you have interest in acquiring this domain, please contact me, either by telephone (in the U.S., 123-555-9999, Eastern [New York] time zone) or by email ([email protected]).

Yours Sincerely,
Nick Jennings
************

 

[RyuKenLi]

That's a nice letter. How many end-users have you sold to?

 

[DomainBELL]

this is one of my favorite types of threads on NamePros.com

I'll share what's been MOST useful to me... it's a SIMPLE one...

ALWAYS keep your eyes and ears open...
and carry business cards EVERYWHERE...

well... that was actually 2 things...

~DomainBeLL (Patricia)

 

[uni412]

Also, I think that federal law requires you to include a valid physical address as well as a valid email address in unsolicited commercial messages. You should also check your state "spamming" laws.

 

[DomainBELL]

listening to the late night LOCAL commercials gives good ideas for domain names - where adv. should have pre-purchased related domain names but often times have not... (I'm not referring to trademarks or patents etc...) - then marketing the name to that advertiser.... etc...

~DomainBeLL (Patricia)

 

[falco85]

This is maybe one of the most interesting threads I have read ever, and I am still re-reading it to learn! That was really a great piece of advice!

I would like to add just my 2 cents to the discussion. If you live outside US, you should really consider to get for yourself an US number. Since 90% of your potential end users are from US, this would be a smart move imho. For instance I live in Italy and I think that most people wouldn't call me to my Italian mobile or home phone. For this reason, I have purchased a SkypeIn US number (with a california prefix,213 :D my favourite state), and can make and receive calls from there. Moreover, when I'm not there or I'm sleeping, there's my voicemail at that number. This sounds professional and may give you a better chance for your sales that's my opinion!

 

[masterseller1]

I have a portfolio of 300+ names parked at Sedo and thus far, I'm none too impressed with them. I've tried "promoting" my best domains on their home page but have had no luck. Has anyone here had luck selling with Sedo or in promoting your domains there?

Also, has anyone got good parking results from other companies? Who here likes Sedo, who here doesn't and why? Does anyone recommend any other places to promote domains? What is the best way to get good names OUT THERE to be seen by potential buyers?

Keep this thread alive - it's great!

MS1

FOR SALE: www.ikasino.de, www.athanol.de, www.telefonmobile.de, www.einhandy.com, www.monsterblog.net, www.blogist.biz &.org, www.cashowner.com, www.fadpro.com, www.homobiz.com

 

[fonzie_007]

It's taken me about 4 months to post, but I was successful at promoting a group of my domains to an end user. The sale was less than I had hoped, bit it certainly was well above what reseller rates would be.